Taking on the Trust: The Epic Battle of Ida Tarbell and John D. Rockefeller [Hardcover]

Steve Weinberg (Author)

Book Description

Publication Date: March 17, 2008

How a female investigative journalist brought down the world’s greatest tycoon and broke up the Standard Oil monopoly.

Long before the rise of mega-corporations like Wal-Mart and Microsoft, Standard Oil controlled the oil industry with a monopolistic force unprecedented in American business history. Undaunted by the ruthless power of its owner, John D. Rockefeller (1839–1937), a fearless and ambitious reporter named Ida Minerva Tarbell (1857–1944) confronted the company known simply as “The Trust.” Through her peerless fact gathering and devastating prose, Tarbell, a muckraking reporter at McClure’s magazine, pioneered the new practice of investigative journalism. Her shocking discoveries about Standard Oil and Rockefeller led, inexorably, to a dramatic confrontation during the opening decade of the twentieth century that culminated in the landmark 1911 Supreme Court antitrust decision breaking up the monopolies and forever altering the landscape of modern American industry. Based on extensive research in the Tarbell and Rockefeller archives, Taking on the Trust is a vivid and dramatic history of the Progressive Era with powerful resonance for the first decades of the twenty-first century.

Editorial Reviews

From Publishers Weekly

Investigative journalist Weinberg (Armand Hammer: The Untold Story) briskly recounts the story of the rise of the Standard Oil monopoly in the late 19th century and muckraking reporter Ida Tarbell's role in bringing it down. The book is a study in opposites: John D. Rockefeller used his enormous wealth to establish the staid, stable family life he had lacked as a youngster. Tarbell—raised in bourgeois stability, intellectually ravenous and interested in the women's movement from an early age —resisted women's traditional domestic role. Wishing to help address society's problems, Tarbell was lured into magazine writing, where she developed what Weinberg calls her trademark tone of controlled outrage. In her articles on Standard, published just after the turn of the 20th century in McClure's and then in book form, she amassed evidence that Rockefeller engaged in unfair competition and argued forcefully that all Americans should be concerned with business ethics. Her reporting helped create the modern genre of investigative journalism, and the author's brief references to Wal-Mart and contemporary journalism suggest that he hopes this engaging account—a likely pick for journalism classes—can help inspire more reporters to follow in Tarbell's footsteps. 16 pages of illus. (Mar.)
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.

Review

“As a journalistic icon, Tarbell serves as both a high water mark for effective journalism and a sobering reminder of the limited power of the pen.” (Tom Abate - San Francisco Chronicle )

“Should be required reading in every newsroom in America.” (Kitty Kelley, author of The Family: The Real Story of the Bush Dynasty )

“The perfect marriage of author and subject.” (David Maraniss, author of They Marched Into Sunlight )

“A story that ought to thrill any investigative reporter.” (Michael Kazin - Washington Post ) --This text refers to the Paperback edition.

See all Editorial Reviews

Product Details

• Hardcover: 320 pages
• Publisher: W. W. Norton & Company; 1 edition (March 17, 2008)
• Language: English
• ISBN-10: 0393049353
• ISBN-13: 978-0393049350
• Product Dimensions: 1.5 x 6.2 x 9.5 inches
• Shipping Weight: 1.2 pounds (View shipping rates and policies)
• Average Customer Review: 4.2 out of 5 stars  See all reviews (15 customer reviews)
• Amazon Best Sellers Rank: #1,096,405 in Books (See Top 100 in Books)

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Most Helpful Customer Reviews

13 of 14 people found the following review helpful

5.0 out of 5 stars Taking on the Trust is fascinating April 12, 2008

By Jeffrey Gusfield

Format:Hardcover|Amazon Verified Purchase

Steve Weinberg, one of America's most accomplished Journalism professors, has taken a "busman's holiday," in writing this fascinating and beautifully researched book. Weinberg, an inspiration to several generations of University of Missouri students, has written about one of his own heroes who no doubt helped influence his rather prestigious academic pathway. He has most satisfyingly delved into the epic battle of a single, brilliant young woman who successfully defined the power of the free press in 1904, pioneering investigative journalist Ida Tarbell who "muckraked" up the expensive and deep sediment underneath Standard Oil, standing alone against the awesome wealth and power of John D. Rockefeller.
Prof. Weinberg is as complete and intimate with his subject as any historian. Infused into this book is his profound sense of appreciation of the fierce, burning integrity and inspirational relentlessness of Ida Tarbell. He makes an excellent case for her monumental, fearless work "The History of the Standard Oil Company," as being the greatest work of investigative journalism ever written. The rich and world-saving traditions of the press in the twentieth century in many ways find their roots in Tarbell and her publisher Samuel McClure, who proved that the battle armor of a democratic society is its free press; without it, the people live in the dark.
This book will give the reader a completely refreshed pride in discovering that history can be riveting. In addition, it holds tremendous insight into the late-nineteenth century roots of the women's movement for equal rights, as well as the revolution for the rights of America's workers at the hands of monopolistic, big business. Ida Tarbell will become one of your new heroes.

6 of 6 people found the following review helpful

3.0 out of 5 stars Good Read May 31, 2009

By Bla50

Format:Hardcover

This book is a sort of biography/history of Ida Tarbell and John Rockefeller. It was quite interesting and well written.

One issue I had is that only about 50 pages of the book discusses the articles written by Ms. Tarbell about Rockefeller, which is what the book is supposedly about. The rest of the book discusses the lives of the two before the articles came about. The section of the book devoted to the "confrontation" should have been longer and discussed more detail about the articles she wrote.

Another issue of note is that while the early life of John Rockefeller is discussed equally with Ms. Tarbell at the beginning, the focus shifts almost entirely to Ms. Tarbell. There is no almost no discussion of Mr. Rockefeller's later life.

That said, the book is entertaining and provides good insight into the developments occurring during the late 19th/early 20th centuries.

11 of 13 people found the following review helpful

5.0 out of 5 stars The Start of Investigative Journalism May 13, 2008

By R. Hardy HALL OF FAMETOP 500 REVIEWER

Format:Hardcover

Some journalists revel in muckraking reportage, and it doesn't make any difference to them that "muckraking" has been used as a term of opprobrium. There was a time when there was no tradition of newspapers doing investigative reporting; that tradition had to be invented. One of the inventors was Ida Tarbell who let the nation know how John D. Rockefeller was misusing corporate power. She didn't like to be called a muckraker, although she was in favor of reform, and the term had been coined by reform-minded Teddy Roosevelt. She resented that the term stuck to her, but it continues to do so. Rockefeller resented that her portrait of his abusive practices stuck to him, but it continues to do so. Tarbell was a journalistic innovator who deserves to be well known for her historic contributions to reporting and to society, and in _Taking on the Trust: The Epic Battle of Ida Tarbell and John D. Rockefeller_ (Norton) by Steve Weinberg, the story is told in absorbing detail. The book is supposed to tell the story of both main characters, but Weinberg is a reporter himself and can be excused for making Tarbell the star. She is, anyway, a lot more interesting than Rockefeller who didn't have much going for him except for the capacity to make lots of money, the same as many robber barons of the time. Tarbell never had anything close to the money or influence that Rockefeller had, but she won the contest between them, and she was the one proved right after all.

Tarbell shared her family's distrust of Standard Oil. Her father, and later her brother, became independent oil producers, and neither of them sold out to Standard Oil. Plenty of others did; Rockefeller swallowed up competitors and, as he pointed out, the smart ones took Standard Oil stock and became very rich indeed.... The ones who tried to stay independent struggled to stay in business. Weinberg documents that her personal feelings may have powered her resolve to tell the Standard Oil story, but that she relied on facts as she had in all her previous researches. Here main revelation in her articles for _McClure's_ magazine was that Standard Oil had beaten out competitors by making secret deals with the railroads that transported its oil. She got the facts by looking at the files of letters kept by Rockefeller's competitors, by checking the records of his Baptist congregation, by looking into the records of governmental investigations into Standard Oil, and by contacting (with the help of Mark Twain) a sort of "Deep Throat" figure within the company itself. She not only connected facts, but she specifically reported about the sources she used; documenting sources is taken for granted now, but it was a novelty that she introduced into reporting. _McClure's_ published her series of articles from 1902 to 1904, the year her _History of the Standard Oil Company_ came out. Those who read her report could scarcely avoid agreeing with her evaluation that Rockefeller "... has introduced into business a spy system of the most odious character. He has turned commerce from a peaceful pursuit to war, and honeycombed it with cruel and corrupt practice, turned competition from honorable emulation to cutthroat struggle."

The Supreme Court in 1911 ruled that Standard Oil's abuses required its breakup, based mostly on evidence that Tarbell had produced. Rockefeller never directly addressed the charges, and he had expertly arranged his business affairs so that he seldom had to testify in any legal proceedings against the company. He barely mentioned Tarbell herself, except to lump her conveniently with "socialists and anarchists"; he was unable to see that Tarbell was an enthusiast for American capitalism fairly conducted. Weinberg's smoothly-written book is a combination of biographies and a narrative centering on one of the first instances of investigative journalism that made a difference. Weinberg says that Tarbell's work is "arguably the greatest work of investigative journalism ever written," and he makes the assessment seem a just one. There have been subsequent examples of how the labor of journalists has resulted in monumental social changes, but it is good to have this book as a reminder of the one that got the ball rolling. Read more ›

8 of 10 people found the following review helpful

1.0 out of 5 stars The Title Does Not Reflect the Book May 15, 2009

By Timothy V. Welo

Format:Hardcover

I got this book based on its title. And, based on the title, was teribly disappointed. Did some marketing dude change the title from "A Biography of Ida Tarbell" to something they thought would sell better?

As a gereral biography of Ida Tarbell it is a pretty good book.

But what is sadly lacking is any information on the process she used and the people she spoke with in creating her articles on Standard Oil. There is no mention about her speaking to anyone, by name, in the oil region. The lack of detail in this section of the book, again with this title, is just astounding. What is also lacking is further information on her family's situation and how that affected her attitude toward Standard Oil. Again, there is so little information in the book in this area.

I am afraid to say that I would not recommend this book to anyone that is looking for information on Ida Tarbell and Standard Oil.