Taking Your Talent to the Web: A Guide for the Transitioning Designer [Paperback]

Jeffrey Zeldman (Author)

Book Description

Publication Date: May 18, 2001

This is an explicit and detailed guide, an intelligent "how-to" book for professionals. It lays the groundwork and creates context by exploring essential concepts, defines terms that may be new or unfamiliar, and then moves forward with practical software techniques. All the while it is building on the existing knowledge and experience of its professional design audience. Taking Your Talent to the Web is based on the Populi Curriculum in Web Communications Design, developed by Jeffrey Zeldman in cooperation with Populi, Inc., (www.populi.com) and the Pratt Institute. The book's purpose is to guide traditional art directors and print designers as they expand their existing careers to include the new field of professional Web Design.

Editorial Reviews

From the Back Cover

This is an explicit and detailed guide, an intelligent "how-to" book for professionals. It lays the groundwork and creates context by exploring essential concepts, defines terms that may be new or unfamiliar, and then moves forward with practical software techniques. All the while it is building on the existing knowledge and experience of its professional design audience. Taking Your Talent to the Web is based on the Populi Curriculum in Web Communications Design, developed by Jeffrey Zeldman in cooperation with Populi, Inc., (populi) and the Pratt Institute. The book's purpose is to guide traditional art directors and print designers as they expand their existing careers to include the new field of professional Web Design.

About the Author

Jeffrey Zeldman has been designing websites since the Crimean War. His personal website at http://www.zeldman.com has been visited by millions. Jeffrey is the publisher and creative director of A List Apart (http://www.alistapart.com), a weekly magazine "For People Who Make Websites"; cofounder and leader of the advocacy group, The Web Standards Project (http://www.webstandards.org); and founder of Happy Cog (http://www.happycog.com), a web design agency. He is a featured columnist for publications including Adobe Web Center, PDN-Pix Magazine, and Crain's Creativity Magazine and speaks at web and design conferences around the world. But what he really wants to do is direct.

Product Details

• Paperback: 448 pages
• Publisher: New Riders Publishing (May 18, 2001)
• Language: English
• ISBN-10: 0735710732
• ISBN-13: 978-0735710733
• Product Dimensions: 9 x 7.1 x 0.8 inches
• Shipping Weight: 2 pounds
• Average Customer Review: 4.8 out of 5 stars  See all reviews (31 customer reviews)
• Amazon Best Sellers Rank: #332,431 in Books (See Top 100 in Books)

More About the Author

Jeffrey Zeldman is among the best-known Web designers in the world. His personal site (www.zeldman.com) has welcomed more than than 16 million visitors and is read daily by thousands in the web design and development industry. In 1998, Zeldman co-founded The Web Standards Project (www.webstandards.org), a grassroots coalition of web designers and developers that helped end the Browser Wars by persuading Microsoft and Netscape to support the same technology in their browsers.

Customer Reviews

Most Helpful Customer Reviews

20 of 20 people found the following review helpful:

5.0 out of 5 stars The Love Affair, June 6, 2001

By 

Alan H. Herrell "the head lemur" (Phoenix, Arizona United States) - See all my reviews
(REAL NAME)   

This review is from: Taking Your Talent to the Web: A Guide for the Transitioning Designer (Paperback)

I am a professional web designer. It has been my day job for 4 years. I have shelves of books on code, design, communication and marketing. This is my first review of any of them.

Imagine needing some good advice. You go to your friend who is wise, gentle and has been where you are thinking about going. If you are looking at the Web, Jeffery Zeldman is that friend.

This book reveals the love affair a lot of us have with the web. For those of you using the web as a member of the audience this book explains what you see. If you are thinking about the web as a participant, this book explains how it's done and how to get it there. From text on the screen to code and color, dynamic media presentations to effective design this book provides you with a guide to the areas where the web presents it's greatest strengths and it's weakest links.

Taking Your Talent to the Web is not a book you just want, it is the first book you need.

9 of 9 people found the following review helpful:

5.0 out of 5 stars Jeffery Zeldman Speaks--Better Listen!, June 5, 2001

By 

Mrs Cat "cyberfabe" (Cincinnati Ohio USA) - See all my reviews

This review is from: Taking Your Talent to the Web: A Guide for the Transitioning Designer (Paperback)

When I bought Zeldman's book I expected to get a clutch of juicy Crimean War Stories about web design. What I did get was a supremely practical guide to using web design painlessly and effectivly. This is a useful book which answers tough, intuitive questions that nobody else knows the answer to (and will never admit it). For instance, what is the best way to make your text look good on the internet if you are handling it from an "Illustrator-type" of image? Why does CorelDraw/Photopaint default to saving images for the web in 96 dpi? There IS a reason, read this book and find out what it is. Want to use CSS? What unit of measure is the best for text? Once you read this book you will KNOW. If you are a beginner or an intermediate web designer, this book is right up your alley. Don't miss Taking Your Talent To The Web--it is a classic from a wise man.-

9 of 10 people found the following review helpful:

5.0 out of 5 stars A must have for today's Web designer, May 27, 2001

By 

Terry Eaton (Ft. Lauderdale, FL USA) - See all my reviews

This review is from: Taking Your Talent to the Web: A Guide for the Transitioning Designer (Paperback)

Zeldman tackles many of the issues facing today's Web designers with humor, intelligence and introspection. "Taking Your Talent to the Web" provides a clear, common sense path to insure successful site conceptualization, development, deployment and beyond. It is truly a must read for Web designers.