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Talk is (Not!) Cheap: The Art of Conversation Leadership Kindle Edition

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Length: 208 pages Word Wise: Enabled
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Editorial Reviews

Review

"If you want to be a leader in any type of organization, read Talk Is (Not!) Cheap. It is full of helpful suggestions by someone who has learned when to listen and when to talk. His conversational leadership shows us how we can reach people with our spoken words, whether in the boardroom or before a large audience. McCann proves that nice guys can finish first." —Former U.S. Senator Bill Bradley
 
“Conversation drives business. Having spent the past fifteen years working with entrepreneurs, I know that new companies either succeed or fail based on their ability to connect--with their investors, their customers, their employees, and their communities. In Talk Is (Not!) Cheap, Jim McCann shows why emails and PowerPoint decks are a poor substitute for the natural connections that arise when people pause to talk—and listen—to one another. Entrepreneurs of all stripes would be well advised to pick up this book.” —Linda Rottenberg, Co-Founder and CEO of Endeavor
 
“Jim McCann is a great teacher in the art, science, and heart of leadership. At a time when so many people are just talking at one another, Talk Is (Not!) Cheap is an important reminder for all of us to get back to basics, listen, and rediscover what it means to have true dialogue. Honest, refreshing, and immediately actionable.” —Clara Shih, author of The Facebook Era
 
“Jim McCann sends us a wakeup call that face-to-face communication remains the essential tool for work, relationships, leadership, entrepreneurship, sales and so many other dimensions of social life. Talk Is (Not!) Cheap is full of down-to-earth, experienced, pithy advice from someone who clearly practices what he, well, converses.” —Daniel Isenberg, author of Worthless, Impossible, and Stupid: How Contrarian Entrepreneurs Create and Capture Extraordinary Value

About the Author

Jim McCann is the founder and CEO of 1-800-Flowers.com, Inc. Today, his organization encompasses numerous gift brands and websites, including Fannie May Confections, The Popcorn Factory, Cheryl’s Cookies, 1-800-Baskets.com, FruitBouquets.com, StockYards.com, FineStationery.com, and Celebrations.com—in addition to a network of 1-800-Flowers franchise shops across the country. McCann is the author of Stop and Sell the Roses: Lessons from Business and Life and A Year Full of Flowers: Fresh Ideas to Bring Flowers into Your Life Every Day.

Product Details

  • File Size: 933 KB
  • Print Length: 208 pages
  • Publisher: Amazon Publishing (January 21, 2014)
  • Publication Date: January 21, 2014
  • Sold by: Amazon Digital Services, Inc.
  • Language: English
  • ASIN: B00DZQE2ZK
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Enabled
  • Lending: Not Enabled
  • Enhanced Typesetting: Not Enabled
  • Amazon Best Sellers Rank: #265,035 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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More About the Author

Jim McCann is a highly successful entrepreneur whose vision and energy have helped grow 1-800-FLOWERS.COM®, the company he founded in 1976, into the world's leading florist and gift company. He is also the founder of Celebrations.com and appears frequently on many national TV networks, including CNBC, CNN, Fox News Channel, and Bloomberg TV.

Customer Reviews

Most Helpful Customer Reviews

22 of 23 people found the following review helpful By Books Reviewed on April 13, 2014
Format: Kindle Edition
Talk is (Not!) Cheap: The Art of Conversation Leadership
By Jim McCann

I must admit the title caught my eye, and I wanted to read it to improve my own conversation leadership style. There is some good, and some not so good in the book.

Firstly the good. It is a quick and easy read, with a few gems to find that will improve your conversation skills. It would be ideal for a sales manager to pass onto his sales team to read, as they would find some gems in relating to customers.

It does provide a common sense guide of home truths to apply to any conversation. It has ten principles or tips, with the best being common sense "stop talking and start conversing. Start listening to each other. Start asking questions to get more information."

The not so good, is that it not a leadership guide or manual to improve leadership conversation. It is more a testimony of Jim McCann’s business success. It is a blatant promotion of his company.

The book was disappointing in that it didn’t deliver what the cover promised. As for the ten principles, noting you couldn’t get from google, or talking with your grandfather.
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8 of 10 people found the following review helpful By S. Dargin VINE VOICE on December 30, 2013
Format: Hardcover Vine Customer Review of Free Product ( What's this? )
“I watch the conversation and find myself dying to get into it… Watching it without being a part of it is torture.” says Jim McCain CEO of 1-800-Flowers. Jim grew up in Queens and is a natural extrovert and conversationalist. He honed his conversation techniques and learned the value of conversation at the kitchen table in Queens from his relatives and in particular his Grandma.

A quick easy read that was sometimes enjoyable and interesting. It was part memoir, part case study for 1-800-Flowers, part how-to, and part blueprint for Jim’s Conversation Leadership beliefs.

Some of the material is very basic, like listen more. Some of it is more insightful like, “The customer may not always be right, but he’s always the customer.”

The stories are interesting and are there to back his principles. He witnessed the conversation in which Mark Zuckerberg donated $100M to NJ education. He says, sometimes conversation is not the fastest way to communication, but in the long run can be most efficient. I appreciated what Jack Welch said to Jim, “Have you ever heard someone say, “I wish we’d waited another six months to fire the bastard?”

There are logic spots and places I wanted to argue with, yet if you can accept this book as it is, Jim’s success story and his way of seeing and being in the world, it’s engaging. It’s missing some steps if you are not naturally extroverted.

There are ten “McCann Principles” and a chapter dedicated to each. I support most, Chapter 10 – Talk Your Way out of Trouble with the McCann Principle number ten being: Sometimes the best offense is a good conversation.

This would be a good book for an extroverted new entrepreneur wanting to learn more about Jim and the Art of Conversation Leadership.
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8 of 10 people found the following review helpful By Jill Clardy TOP 1000 REVIEWER on December 29, 2013
Format: Hardcover Vine Customer Review of Free Product ( What's this? )
Written by Jim McCann, frequent spokesperson and founder of the 1-800-Flowers.Com brand, "Talk Is (Not!) Cheap" reads like an introductory textbook on business communication. The writing style is breezy and friendly and approachable, and I enjoyed some of the personal anecdotes; but most of the advice is obvious and pragmatic. The book is also a blatant promo for the 1-800-Flowers business, more of a PR vehicle than an advice book with widespread appeal.

Conversation is the way we connect with each other, whether it be on a personal level or a business level. McCann gives the advice to young would-be entrepreneurs: "stop talking and start conversing. Start listening to each other. Start asking questions to get more information." Though it sounds easy, he does have a point; how many times have you been "talked at" rather than "communicated with"? A good conversation requires asking a few starter questions, then listening and prompting. McCann seems like someone you would like to meet; he would probably know how to instantly make you feel comfortable and get you talking about almost anything - surely a great trait to have in any realm - business or otherwise.

The book contains useful commentary on the use of social media in conversation. Rather than decrying social media and the internet as the death of conversation and communication, McCann recognizes it as the tool of human connection - which is surely the foundation of all conversations. I highlighted and underlined many ideas and quotes in the book, including "Everyone needs interaction and connection." It is truly the universal need of all of us, and McCann recognizes and articulates it thoroughly in this nice little book.
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1 of 1 people found the following review helpful By John Martin on May 23, 2014
Format: Hardcover
Talk is (not) Cheap is largely an egocentric infomercial for his company by Jim McCann, the CEO of a online flower delivery service. You can tell right away that McCann is mostly concerned about promoting himself by the fact that the cover of the book has a large photo of him. The advice the book gives is largely common sense about the importance of having conversations with people. McCann also boasts of his relationships with famous people including Jack (Neutron Jack) Welch whose most famous conversation are the words, “You’re fired!” He also mentions the right wing radio commentator, Rush Limbaugh, who never seems to stop talking and Bill Clinton whose most famous words were, “ I did not have sex with that woman!” and “It depends on what the meaning of is, is.” The only worthwhile part of the book is the appendix where some really worthwhile books are listed. Save your money and buy Purple Cow by Seth Godin or the justly famous The 7 Habits of Highly Effective People by Stephen Covey.
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