Talk Up Your Business: How to Make the Most of Opportunities to Promote and Grow Your Small Business [Paperback]

Mary Morel (Author)

Book Description

Publication Date: July 1, 2006

There are hundreds of daily opportunities for talking up a business, and this helpful and informative resource details how to make word-of-mouth work and how to identify and make the most of every chance to promote and grow a business without spending a fortune on expensive advertising. The importance of understanding the basics of good verbal communication is stressed, and there are tips on networking effectively, generating new clients by telemarketing, and running seminars and presentations. Also detailed are ideas on how to publicize a business through radio interviews, sponsorship, and street-festival participation. Practical examples throughout provide a real-life perspective on each of these ideas.

Editorial Reviews

Review

"Invaluable resource."  —Priority Magazine

About the Author

Mary Morel is a marketing communications consultant and trainer who runs a marketing communications agency with clients including corporations, small businesses, and government organizations. She is the author of Promote Your Business.

Product Details

• Paperback: 208 pages
• Publisher: Allen & Unwin (July 1, 2006)
• Language: English
• ISBN-10: 174114423X
• ISBN-13: 978-1741144239
• Product Dimensions: 8.2 x 6 x 0.5 inches
• Shipping Weight: 6.4 ounces (View shipping rates and policies)
• Average Customer Review: 5.0 out of 5 stars  See all reviews (1 customer review)
• Amazon Best Sellers Rank: #951,917 in Books (See Top 100 in Books)

Customer Reviews

Most Helpful Customer Reviews

3 of 3 people found the following review helpful:

5.0 out of 5 stars A wonderful follow-up to the author's first marketing book entitled Promote Your Business!, April 14, 2007

By 

Jeff Lippincott "JLIPPIN" (Princeton, NJ USA) - See all my reviews
(TOP 1000 REVIEWER)    (VINE VOICE)    (REAL NAME)   

This review is from: Talk Up Your Business: How to Make the Most of Opportunities to Promote and Grow Your Small Business (Paperback)

I liked this book a lot! I probably would not have liked it as much as I do if I hadn't become a fan of the author after finding her first book at the local public library. Both books when read together cover the full range of marketing techniques a small law office or similar consulting business should consider when promoting itself. Both books are simple, but every word used is hand picked and worth its weight in gold.

I don't know whether I would have appreciated how wonderful these two books are when I graduated from law school the first time in 1988, but I wish they had existed and I had read them back then. They might have saved me a lot of grief trying to figure out how to market my services.

The instant book includes nine chapters as follows:

1. Planning

2. What do you do?

3. Word of mouth and referrals

4. Networking

5. Telemarketing

6. Public Speaking

7. Running Seminars

8. More ways to talk up your business

9. Grow your business from within

Chapter 9 will be especially helpful to anyone who doesn't have a lot of experience self promoting themselves and/or running a services organization. I recommend it be read first before the other eight chapters. I didn't get much from Chapter 8 and I would have liked the book better if Chapter 5 had been omitted. I'm not a believer in telesales. I think it is more of a hindrance than a benefit to a marketing program. Nobody likes doing it and not many people like getting nailed by it. 5 stars!