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Talk Your Way to the Top: Communication Secrets to Change Your Life Hardcover – December 31, 1999


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Talk Your Way to the Top: Communication Secrets to Change Your Life + The Secret Language of Business: How to Read Anyone in 3 Seconds or Less + The Psychology of Persuasion: How To Persuade Others To Your Way Of Thinking
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Product Details

  • Hardcover: 208 pages
  • Publisher: Pelican Publishing (December 31, 1999)
  • Language: English
  • ISBN-10: 1565544269
  • ISBN-13: 978-1565544260
  • Product Dimensions: 9.5 x 6 x 1 inches
  • Shipping Weight: 1.2 pounds (View shipping rates and policies)
  • Average Customer Review: 4.4 out of 5 stars  See all reviews (24 customer reviews)
  • Amazon Best Sellers Rank: #776,991 in Books (See Top 100 in Books)

Editorial Reviews

From the Inside Flap

Praise for The Psychology of Persuasion

"Practical, sensible, workable, and totally accessible to the non-specialist general reader."
--The Midwest Book Review

"This work is sheer genius! . . . If I were the only one who knew these secrets, I'd rule the earth."
--Joe ("Mr. Fire") Vitale, author of The Seven Lost Secrets of Success and The AMA Complete Guide to Small Business Advertising

"Kevin Hogan . . . teaches you to help you turn wary prospects into willing--and satisfied--customers."
--Selling Power

Positive and confident communicators are not born--they are made, using the techniques and strategies outlined in this book to become successful in everything from business to intimate relationships. In Talk Your Way to the Top, Kevin Hogan teaches you effective methods of communicating on all levels, including verbal and non-verbal.

So, whether your goal is to strengthen your relationship with your mate, get a promotion, or increase your sales, by following Hogan's communication secrets, you can change your life--forever.

Kevin Hogan, Ph.D., D.C.H., teaches "The Psychology of Persuasion" for the University of St. Thomas Management Center in Minneapolis, and has taught his unique skills of persuasion to employees of many of America's Fortune 500 companies. His specialized knowledge of hypnosis and neurolinguistics has brought him acclaim as one of America's leading experts in the field of human influence. He also is the author of The Psychology of Persuasion: How to Persuade Others to Your Way of Thinking.

From the Back Cover

"Can't talk? People don't seem to listen? Get this book! It contains a gold mine of ideas on how to live a rich and fulfilling life by simply knowing how to speak with charisma and charm. A real eye-opener! Kevin takes you on a whirlwind tour of how to really talk, so people listen--and not just listen, but hang on your every word with hypnotic fascination! Whew!"
--Joe ("Mr. Fire") Vitale, author, There's a Customer Born Every Minute

"Kevin Hogan takes on the impossible task of showing you how to be a master communicator in virtually all aspects of life . . . and succeeds! Kevin is a human hurricane of information."
--Richard Brodie, inventor of Microsoft Word and author of Virus of the Mind: The New Science of the Meme

Drawing on more than two decades of experience, Kevin Hogan reveals the secrets of truly outstanding communicators. Here, he shows how you, too, can utilize these secrets to achieve success in your career, in your closest relationships, and most importantly, in your relationship with yourself.

By blending the latest research in spirit and science, Hogan has created a step-by-step guide to dramatically increase the quality of your life.
You will learn how to

- Overcome the eight tragic communication mistakes that most people make every day
- Unleash your charisma
- Make others right . . . even when they are wrong
- Build rapport with virtually anyone
- Read the body language of others like a book
- Be at ease in any situation
- Go straight to the top in love and business

By simply following the instructions Kevin Hogan prescribes, you, too, can Talk Your Way to the Top.

Communication, hypnosis, and body language expert Kevin Hogan has frequently interpreted the demeanor of President Clinton, Hillary Clinton, and Monica Lewinsky for the New York Post. A dynamic speaker and corporate trainer, he counts among his seven books Pelican's The Psychology of Persuasion: How to Persuade Others to Your Way of Thinking. Both The Psychology of Persuasion and Talk Your Way to the Top are also available on audiocassette.

Customer Reviews

This book is filled with very good and interesting information.
Harold McFarland
This book has the best discussion of dealing with personality types I've seen in a communication book.
James Sampson, Esq.
My book is underlined and I have yellow highlighting on almost every page.
Roger Largent

Most Helpful Customer Reviews

38 of 40 people found the following review helpful By Artist Barbara Garro on March 25, 2000
Format: Hardcover
Want an inexpensive tool to improve your ability to speak well? Within the pages of Kevin Hogan's book, you'll find practical, workable, user-friendly chapters to help you "Talk Your Way to the Top."
Key finding: Hogan says positive and confident communicators are not born-they are made. He provides techniques and strategies to help you become successful in everything from intimate to business relationships. For example, Hogan teaches you tricks to help you turn wary prospects into willing customers who feel satisfied after their purchases. For male clientele, Hogan even tells you how to give them a successful testosterone rush and the benefits of linking your product or service to that rush. (Perhaps in a future book, Hogan will tell how to give female clientele an estrogen rush!)
One of the most valuable portions of the book is Hogan's "Outcome-Based Thinking Model of Clear Communication," that encourages you to bring six outcome-oriented questions to every important communication. Another intriguing collection is Hogan's "Eight Habits of Highly Ineffective Communicators."
This is definitely a read worth your time.
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30 of 31 people found the following review helpful By Jennifer Holtzman on February 21, 2002
Format: Hardcover
A better title for this book would have been Talk So People Listen. There is very little about climbing the ladder of success and very much about effective communication.
Something that Hogan does here and not in his other work is the regular reminders of key concepts and ideas. Throughout the book you find almost 200 boxed and bolded concepts that really encapsulate the core of the message of Talk Your Way to the Top. This highlighting of key ideas worked.
The first two chapters read like a good motivational speakers best presentation. Mixing fact with enthusiasm the author lays out the reasons to learn how to communicate (talk and listen) better.
What attracted me to reading the balance of the book (as I don't prefer the motivational aspects as much as some certainly will) is Chapter Three which provides a brilliant distillation of eliciting values from others and gently utilizing that information to build rapport and learn more about others.
His touching story in Chapter Four about meeting the little girl in a wheel chair at a book signing gone wrong literally brings you to tears and the entire chapter not only educates but works.
Chapter Five isn't as on target as the rest of the book. The communication skills for success aren't original though they certainly are effective in the workplace.
Understanding Personality Traits (Ch. 6) is a treat. The author takes Carl Jung and does Jung justice in expanding on how to communicate effectively with different types of people with different personality quirks and traits. The examples and detail of the chapter are worthy of merit.
Can You Hear Your Body Talking (Ch. 7) is the strongest chapter in the book. Here Hogan clearly details difficult to understand nonverba communication theory. This is one of Hogan's strength's.
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30 of 31 people found the following review helpful By Harold McFarland HALL OF FAMEVINE VOICE on October 16, 2001
Format: Hardcover
This book is filled with very good and interesting information. From my standpoint it was very interesting because in my occupation I am the one who is sent in when a customer is unhappy and have to try to save the project. I am very successful at that but have had a very hard time training others in how to get to the root of a problem and find a way to work it out to regain a working relationship. As I read through this book I recognized item after item that I do easily and naturally. This book finally quantifies those items and does so in a way where a person can train themselves to deal with difficult people or difficult situations. Of course, it would be even better to know these principles from the beginning so that you don't get into those awkward situations to begin with.
Unless you are a complete hermit who does not deal with anyone on a regular basis, this book can prove helpful to you. Read it, practice it, read it again. Don't believe the title that this is just about talking your way to the top of an organization, it is an excellent book about communication and getting ahead in all aspects of life.
I even passed it along to a teenager who is having problems with social acceptance at his school. I advised him to pick a chapter and try the techniques in it on purpose for a week, then pick another chapter and concentrate on it for a week. After three weeks he indicated that people no longer turn away from him when he approaches, say hello to him on the streets, etc. It is taking hard work for him but the results are nothing short of amazing.
I did not care for Chapters 11 and 12 where he moves from communication with and between others to a form of self therapy. Perhaps others will find it valuable but I did not.
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19 of 19 people found the following review helpful By Jerri Simpkins on September 24, 2001
Format: Hardcover
I bought this book because I wanted to communicate with my customers better. I certainly got that out of this book but I got a lot more. I also learned how to communicate with myself, my two girls and my boyfriend in a deeper and more meaningful way. Talk Your Way to the Top gives you the insights of a caring writer and someone who has done his homework. There are a lot of specific techniques to improve your communication. Some of the things I really liked in this book were the golden nuggets that appear on just about every page. There are hundreds of them. Here are some of my favorites.
1. Help people see that they are part of something bigger than themselves.
2. Help people create a believable future that will help them shape and make who they want to be real.
3. If you try to change people, they will resent you. Avoid the temptation.
4. If you accept people for who they are, without demanding change from them, you are likely to gain their ear and respect.
5. Jesus knew what it meant to brief and profound. He made his point and sat down.
6. By making others feel special, they will realize how special you are.
7. Become fascinated by what others can share with you.
8. One of the keys to being a great communicator is to really understand yourself and be able to rapidly gain an understanding of others.
9. Recognizing that people are shaped by their past is one thing. Realizing that their communication skills are linked to their past is a life changing revelation.
10. People love their individuality, yet they need interconnection with others for fulfillment and long term happiness.
There are more than quips that makes sense.
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Most Recent Customer Reviews


More About the Author

Kevin Hogan is the author of twenty+ books and counting! He is best known for his international best selling book, The Psychology of Persuasion: How to Persuade Others to Your Way of Thinking.

In the past decade, he has become the Body Language Expert and Unconscious Influence Expert to ABC, Fox, The BBC, The New York Times, The New York Post and dozens of popular magazines like Forbes,Investors Business Daily, InTouch, First for Women, Success! and Cosmopolitan. He has become the go-to resource for analyzing key White House figures.

Hogan has taught Persuasion and Influence at the University of St. Thomas Management Center and is a frequent media guest. Articles by and about him have appeared in Success!, Redbook, Office Pro,, Selling Power, Cosmopolitan, Maxim, Playboy and numerous other publications. He was featured in a half dozen magazines (including wProst) in Poland.

Kevin is a dynamic, well-known international public speaker, consultant and corporate trainer. He has trained persuasion, sales and marketing skills to leaders in the government of Poland, employees from Mutual of Omaha, Boeing, Microsoft, Starbucks, Cargill, Pillsbury, Carlson Companies, Fortis Insurance, Great Clips, the State of Minnesota, 3M, The United States Postal Service and numerous other Fortune 500 companies. He has spoken to The Inner Circle and at the Million Dollar Roundtable (MDRT) convention in Las Vegas.

His keynotes, seminars and workshops help companies sell, market and communicate more effectively. His cutting-edge research into the mind and keen understanding of consumer behavior create a unique distillation of information never before released to the public.

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Talk Your Way to the Top: Communication Secrets to Change Your Life
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