The 1990s were a hurricane of change for American farming, and the Beginning Farmer Center (BFC) was caught in the storm. Today's successful farmer must learn modern professional communications to survive in a world of corporate farming, globalisation and government over-regulation. This significant new book presents a cogent analysis of far reaching changes rocking the heartland of America.
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1 of 1 people found the following review helpful:
5.0 out of 5 stars
Agriculture, science, communication, rhetoric: How farming is truly interdisciplinary,
By Girl Friday APL (In the heart of the USA) - See all my reviews
This review is from: Talking the Talk: Revolution in Agricultural Communication (Hardcover)
_Talking the Talk_ discusses how the Western scientific tradition has influenced which discourses count as "valid" professional communication; this has been to the exclusion of discourses that are "unconventional" (i.e., cannot be measured via scientific protocols). Historically, certain features of agrarian discourses, such as the heavy reliance upon anecdotal narrative, have invalidated these discourses as unconventional.
With the recent, dramatic changes in agriculture, however, so too have agrarian discourses changed. _Talking_ chronicles an Iowa State University Extension program as representative of these changes and their impact on Iowa's family farms today.
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