Customer Reviews

Tangible Strategies for Intangible Assets

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If you are looking for a book about valuation of intangible assets this
isn't it. However, it's an excellent guide to understanding what intangible
assets are and what innovative management techniques are available to
managers to extract maximum value from them on a day to day basis. The
examples are interesting and real-world and the ideas are expressed
clearly. The chapter on knowledge management, for instance, is really far
out. Knowledge Object Theory is bleeding edge stuff and a fascinating read.
Too bad it's so new that there are few real world implementations. Still,
it's very thought-provoking stuff. If you're interested in gaining greater
clarity about leveraging value from all the important assets before you,
this is a great place to start.

I had heard of intangible assets and knew superficially what they were, but this book gave me a level of insight about the nature of intangible assets and how they can be managed that I had never considered before. Any manager should read the entire text, identify the most underutilized or underappreciated intangible asset in his or her own organization, and then champion the implementation of a pilot project using the techniques in this book. You might be pleasantly surprised by the results.