TanTowel Plus is a very nice product. I have an olive complexion and so it took 3 - 4 applications before I got the tan level I was looking for. I recommend using '"On the Glow" Moisturizer after the TanTowel Plus is dry. Without the moisturizer, I found my face felt and looked too dry. I also recommend applying this tanning product on a clean, dry face, neck and chest, BEFORE your regular moisturizer. When thoroughly dry, use the "On the Glow". Also, wash the palm side of your hands, directly after application or your hands will become very dark. Without further applications, my face remained tan for 3 days. I like this product and would continue to use it.