Target Marketing for the Small Business: Researching, Reaching and Retaining Your Target Market [Paperback]

Linda Pinson (Author), Jerry Jinnett (Author)

Editorial Reviews

From Booklist

Upstart, a small, cleverly named publisher (recently acquired by Dearborn Financial Publishing), has itself aggressively targeted small and would-be business owners--and libraries--with its entrepreneurial advice books. Pinson and Jinnett have previously written on business plans, record keeping, home-based business, and the woman entrepreneur. This book updates their 1988 self-published Marketing: Researching and Reaching Your Target Market. Their new version is much improved and more sophisticated but still will not intimidate its intended audience of business newcomers. The authors emphasize the need for a comprehensive marketing plan and identify a successful plan's three parts--how to research, reach, and retain customers--providing examples of the steps necessary to complete each part. Recommended for libraries with a small-business clientele. David Rouse

Product Details

• Paperback: 162 pages
• Publisher: Upstart Pub Co; 2 ed edition (October 1993)
• Language: English
• ISBN-10: 0936894512
• ISBN-13: 978-0936894515
• Product Dimensions: 10.9 x 8.5 x 0.6 inches
• Shipping Weight: 1 pounds
• Average Customer Review: 3.0 out of 5 stars  See all reviews (1 customer review)
• Amazon Best Sellers Rank: #4,253,486 in Books (See Top 100 in Books)

More About the Author

LINDA PINSON is the author of nine business books and the developer/publisher of the business plan software program, AUTOMATE YOUR BUSINESS PLAN. Her book, Anatomy of a Business Plan (winner of the Ben Franklin Award for "Best Business Book of the Year") has been used by over one million business owners. Anatomia de un Plan de Negocio, the Spanish language edition, has been serving the Latino community for since 1998. Linda's publishing company, Out of Your Mind...and Into the MarketplaceTM, was named Small Press Publisher of the Year. Linda was also selected by the U.S. Small Business Administration in Washington D.C. to write its government business plan publication MP-32, How to Write a Business Plan. Her books are in libraries and bookstores throughout the U.S. and have been translated into Italian, Chinese, Spanish and other languages for foreign use. The books and software are used as course material in universities, SBDCs, and technical colleges. Customized versions of the Automate Your Business Plan software have been utilized by Dale Carnegie(R) Training Centers Worldwide and The American Bar Association. Linda is a nationally recognized speaker, educator and business consultant, specializing in business planning and financial management.

Linda's dedication to the small business community led to her being honored as Education Advocate of the Year and SBA Regional Women in Business Advocate of the Year. She was the founding California State President of the National Association of Women Business Owners (NAWBO California). Linda currently serves as an Advisory Board member for the Tri-County Lead SBDC and is Board Secretary for the Small Business Financial Development Corporation OC.

Customer Reviews

Most Helpful Customer Reviews

3.0 out of 5 stars Elementary but worthwhile, February 24, 2009

By 

Julia LeBoeuf "jbuff" (Sacramento, CA) - See all my reviews
(REAL NAME)   

This review is from: Target Marketing for the Small Business: Researching, Reaching and Retaining Your Target Market (Paperback)

This is a quick, easy read on target marketing. This book is somewhat out-of-date (look for new versions), but covers simple principles that can be used in conducting target marketing.