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3.0 out of 5 stars
Elementary but worthwhile,
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This review is from: Target Marketing for the Small Business: Researching, Reaching and Retaining Your Target Market (Paperback)
This is a quick, easy read on target marketing. This book is somewhat out-of-date (look for new versions), but covers simple principles that can be used in conducting target marketing.
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Target Marketing for the Small Business: Researching, Reaching and Retaining Your Target Market by Linda Pinson (Paperback - Oct. 1993)
Used & New from: $0.01
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