"...an effective overview of the new media landscape....a good read for marketers who need a good history of the last 15 years in online media and a look at where it might all be headed." --AdPulp
Far from the catchy television spots and sleek magazine spreads are the comparatively modest ads that pop up on websites and in Internet searches. But don’t be fooled—online advertising is exploding. Growing at a compound annual rate near 20%, it is now the second-largest advertising channel in the United States.
Part history, part guidebook, part prediction for the future, Targeted tells the story of the companies, individuals, and innovations driving this revolution. It takes readers behind the scenes—examining the growth of digital advertising, its enormous potential, and the technologies that are changing the game forever. Leading the way is real-time bidding, which offers advertisers unprecedented precision in targeting ads and measuring their effectiveness.
From keyword micro-markets and ad serving systems to aggregated virtual audiences and new business models, Targeted is sweeping in scope and stripped of technical complexity. It is an essential resource for anyone interested in finding and connecting with customers in the vast and shifting Internet universe.
A very informative book full of interesting information. if you've been buying digital for years, it's not for you, it's not about adword campaigns either. Read morePublished 10 days ago by Therese
Targeted is a must read for anyone in the digital space. Mike fills in the missing pieces in the history of online media advertising, with wit and deep insight, given his vast... Read morePublished 14 days ago by TM
Easy to read finished it in a couple of days, it provides a solid background on the industry and how it all started. Read morePublished 16 days ago by Julio
A must read for those in the industry (or those who want a seasoned perspective). Mike's view from his vast experiences are informative and insightful, leaving readers looking... Read morePublished 18 days ago by Tyler