Millions of Americans go through major life transitions each year, including graduating, getting married or remarried, getting divorced, becoming parents and grandparents, moving, changing careers, becoming caregivers, and retiring. These transition periods are the times when consumers are most likely to try new products. Most of those who buy books on career change are women; most who participate in electronic job banks are men. Receptions for remarrying brides cost about one-third as much as those of first-time brides. Discover the marketing opportunities created by life changes.
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