Customer Reviews

Teach Yourself Copywriting

5 star:		(4)
4 star:		(1)
3 star:		(1)
2 star:		(0)
1 star:		(2)

 

 

This book is a must if you want to learn the inside secrets about copywriting and effective advertising.marketing. It tells you everything you need to know and gives you tips on things that you never thought possible. It is ideal for business students and also for students who want to learn about how english is applied to marketing and commerce. It is full of interesting lessons and would be ideal for any person already working in advertising or looking to get into the busines

This is by far the best book I have ever read on copywriting! It is extensively detailed with so much meat that you are constantly referring back to it. It's not a book on starting a copywriting business, it's a book about learning to improve your skills as a writer so that you can write great sales letter, marketing materials, and advertisements. It's a must read for any home business!

Personally, I prefer Bly's approach to learning the discipline, but I would also recommend this book. It's very entertaining, very informative, and it teaches sound copywriting principles.

I'm sorry to say that I stopped reading this book after a couple of chapters. I just can't buy into the idea of someone teaching how to write, when their book is riddled with typos. It just kills their credibility for me. But it could be a good book for all I know. A friend of mine recommended it to me. You'll have to come up with your own opinion on this one.

For a person living and working in the British Isles, 'Teach Yourself Copywriting' by J. Jonathan Gabay may be a fine read. But I don't live there. Residency aside, I found this book to be overly wordy to the point of feeling like I was slogging through swamps of verbiage to find a useful morsel. And there are useful bits there, it's just that it boarders on not being worth the time and effort to get to them. Someone interested in the topic of copywriting would do better to read similar books by Robert Bly or Peter Bowerman, both much more interesting and succinct; my apologies to Brits everywhere.

If it is the facts that you are after than this is the book.

You may have heard that learning copywriting secrets take time.
It takes practice also to sharpen your skills.
Whoelse want to accelerate your copywriting skills at warp speed?
- I Do.
I should say, that Jonathan Gabay book, not only shortcut your learning
curve, but also enhance your tactics and strategy when your write your copy.
Go for it. Thanks Jonathan.

This is one of the most boring books I have ever read. A real waste. I do not beleive that Mr. Gabay has handeled the subject sucesfully. Frankly anything I have learnt on copwriting was through reading the "Copywriters Handbook" by Robert Bly. While Mr. Bly can identify was able to identify successful copwriting campaign by various organisations Mr Gabay could only resort to a fictious company called scotsdalenorth...i guess because he was not able to identify and discuss sucessful copywriting ad campaigns.

If you are an insomniac..I would recommend this book. It will definitely put you to bed.

I am suspicious of all the five star rating that this book got. It was on this basis I made the purchase...regretfully.

I want my money back..you book is pure garbage! Look if I wanted a lesson in English I would have bought an english book...the title of you book is misleading...I seriously question whether you do know anything about copywriting...sayonara.

PS- I only chose a 1 star because there was no zero star.