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Sams Teach Yourself Google Analytics in 10 Minutes Paperback – July 18, 2010

ISBN-13: 978-0672333200 ISBN-10: 0672333201 Edition: 1st

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Sams Teach Yourself Google Analytics in 10 Minutes + Advanced Web Metrics with Google Analytics + Web Analytics 2.0: The Art of Online Accountability and Science of Customer Centricity
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Editorial Reviews

From the Back Cover

Sams Teach Yourself Google Analytics(tm) in 10 Minutesgives you straightforward, practical answers when you need fast results. By working through its 10-minute lessons, you'll learn everything you need to use Google Analytics to accurately measure your website's performance-and improve it!

 

10 minutes is all you need to learn how to…

  • Quickly create a Google Analytics account and add Google Analytics to your site
  • Define goals and measure how well your site is achieving them
  • Track visitors from search engines, pay-per-click advertising, email, and other sources
  • Discover the pages your visitors view, how long they stay, and where they exit
  • Monitor specific user actions, such as playing embedded video, selecting Flash menu items, or downloading files
  • Identify your best and worst content, and fix poorly performing pages
  • Improve your site by tracking error pages and broken links
  • Measure AdWords traffic, position, and e-commerce performance
  • Manage Google Analytics through the Dashboard
  • Customize Google Analytics to work more effectively with your site
  • Capture more accurate information by filtering out internal traffic
  • Choose the right reports and data, understand them, and act on what you learn

About the Author

Michael Miller has written more than 100 nonfiction books over the past two decades. His best-selling titles include Sams Teach Yourself YouTube in 10 Minutes, Sams Teach Yourself Wikipedia in 10 Minutes, Windows 7 Your Way, Googlepedia: The Ultimate Google Resource, Using Google AdWords and AdSense, The Complete Idiot’s Guide to Search Engine Optimization, and The Ultimate Web Marketing Guide. He has established a reputation for practical advice, technical accuracy, and an unerring empathy for the needs of his readers. For more information about Mr. Miller and his writing, visit his website at www.molehillgroup.com or email him at ga@molehillgroup.com.

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Product Details

  • Series: Sams Teach Yourself
  • Paperback: 240 pages
  • Publisher: Sams Publishing; 1 edition (July 18, 2010)
  • Language: English
  • ISBN-10: 0672333201
  • ISBN-13: 978-0672333200
  • Product Dimensions: 5.3 x 0.5 x 8.2 inches
  • Shipping Weight: 9.9 ounces (View shipping rates and policies)
  • Average Customer Review: 4.5 out of 5 stars  See all reviews (19 customer reviews)
  • Amazon Best Sellers Rank: #125,320 in Books (See Top 100 in Books)

More About the Author

Michael Miller is the best-selling writer of more than 100 non-fiction books. He writes about a variety of topics, including computers, online selling, business, consumer electronics, and music. From his first book (Ventura Publisher Techniques and Applications, published in 1988) to his latest title, he has established a reputation for practical advice, technical accuracy, and an unerring empathy for the needs of his readers.

Customer Reviews

4.5 out of 5 stars
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See all 19 customer reviews
Book is good, but Analytics changes about every 5 minutes.
Kindle Customer
I highly recommend his new book, for both mere mortals and more experienced Google Analytics users as well.
Jason L. Mcdonald
AdWords books, and I've read a few, are usually too long and cumbersome except for the serious geek.
A. Mann

Most Helpful Customer Reviews

18 of 19 people found the following review helpful By Ted Janusz on July 3, 2011
Format: Paperback Verified Purchase
Don Fry once wrote, "Writing Short is a lot harder than long writing. You may remember the famous quip by Mark Twain: 'I apologize for writing you a long letter. I didn't have time to write you a short one.' Writing short effectively takes more thought, knowledge, and design.

How long is short? It has little to do with actual length. A piece can read short or long, regardless of how much space it occupies. By short, we mean it seems short to readers as they read it.

Here's the secret: selection, not compression. You write short by leaving things out, not by mashing things in. So short writing begins with simplifying, adjusting the number of subjects and details for the amount of room."

Don Fry seems to have written this piece after reading "Sams Teach Yourself Google Analytics in 10 Minutes."

Based upon other reviews here in Amazon (without being able to actually page through the books), I ordered this book and three other highly recommended books on Google Analytics.

If one knows little or nothing about the subject, after beginning to read the other books (and getting frustrated), it seems that their authors apparently want to impress you, their colleagues or their clients with their vast technical knowledge and insights, and can eloquently wax on for hundreds of pages with their wisdom. They apparently want you to know that this subject is way too complex for the ordinary Earthling to understand (either that, or they are afflicted with the "curse of knowledge").

This is the ONLY book among the four that I ordered from Amazon that has the DISCIPLINE to tell you just what you need to know about Google Analytics and in a logical sequence, so that you can actually understand it.

This book is a gem! Michael Miller, you are brilliant!
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10 of 11 people found the following review helpful By Jason L. Mcdonald on July 21, 2010
Format: Paperback Verified Purchase
Google Analytics! An amazing, free powerful metrics platform for search engine optimization (SEO) and AdWords (pay-per-click advertising). But can mere mortals effectively use Google Analytics? Can mere mortals even find effective online or offline assistance to help them learn to decipher its riddles, to ponder its mysteries? Michael Miller has taken on the daunting task of explaining Google Analytics to mere mortals, and - in general - he succeeds. I highly recommend his new book, for both mere mortals and more experienced Google Analytics users as well.

As an instructor in SEO and Adwords both online and in San Francisco (just Google Jason McDonald plus SEO and you'll find me), I am always looking for new insights and new books to recommend to the businesspeople and marketers who take my courses, including my free top ten seo tools webinar. Mr. Miller has made my list, even though his approach is very word heavy and could have benefited from some pictures or diagrams. Analytics, after all, can make Microsoft Vista seem well designed!

Mr. Miller takes the traditional book-as-manual approach to Analytics, and he largely succeeds. The book is part of the in 10 Minutes series, but by 10 minutes he means 10 minutes per day. The book begins with how to set up an Analytics account on Google, and proceeds chapter by chapter with some of the most important concepts in Analytics: using the dashboard, tracking visitors, analyzing top content, and even tracking AdWords and ecommerce. Pretty much every important topic in Analytics is covered.

It's a very useful book for someone who already has an Analytics account and is seeking a good lunchtime read to get tips and techniques to then go online and try out on the Google Analytics platform.
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4 of 5 people found the following review helpful By Nora Brown on December 6, 2010
Format: Paperback Verified Purchase
This book won't make you a web statistics guru, but it will get you up and running quickly, and help you to understand how to find and manipulate data in Google Analytics. Some especially helpful lessons include discovering complete referrer URLs (not just the main domain name) and tracking file downloads.

Keep in mind that this book shows you how to find and view data in Analytics, but not necessarily what you should be looking for or what the numbers mean.
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Format: Paperback
This book provides very valuable info about the important metrics that GA has to offer. It also demotreates how to intepret these metrics and make adjsutment on your campaign accordingly. It's a great supplementary reading for PPC books. For advanced PPC techniques, Cognitive Search Marketing & Paid Search: Theory, Experiment, Practice and Tactics: A PPC Paradigm Powered by Persuasion and Cognition is a perfect read to polish your online marketing skills on paid search. This book provides new perspectives on applying communication theory on today's online marketing campaign and paid search. The book offers online business solutions, from demand generation all the way down to conversion. Based on various communications theories, it demonstrates abundant persuasive ad copy writing tips along with examples that you can refer to immediately. It also shows its readers how to write effective PPC ads by applying cognitive science and which has never been addressed on the books I have ever read. It covers a deep ground in landing page optimization based on UX and bidding management with strategic planning and highly valuable tactics. This book also demonstrates a complete walk-through in a PPC campaign with case study, from keyword generation, persuasive ad copy writing, bidding management, down to conversion tracking. One of the best part of this book is its demonstration on MRI placement targeting and it just blew my mind. The book also interfaces PPC campaign with experiment design to leverage the overall efficiency on a company's marketing plan in a macro-level and which has never been addressed in any books I ran into before.Read more ›
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