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Sams Teach Yourself Microsoft Dynamics CRM 2011 in 24 Hours [Paperback]

Anne Stanton
3.0 out of 5 stars  See all reviews (1 customer review)

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Book Description

January 30, 2012 0672335379 978-0672335372 1

In just 24 sessions of one hour or less, you’ll learn how to drive powerful business results with Microsoft Dynamics CRM 2011! Using this book’s straightforward, step-by-step approach, you’ll learn how to orchestrate successful CRM projects, automate processes, create more efficient workflows, optimize sales and marketing campaigns, and integrate with your other systems to do even more. One step at a time, you’ll master new features ranging from the new Ribbon interface to SharePoint integration. Each lesson builds on what you’ve already learned, helping you get the job done fast--and get it done right!

 

Step-by-step instructions walk you through common tasks.

Quizzes and exercises at the end of each chapter test your knowledge.

By the Way notes present information related to the discussion.

Did You Know? tips offer advice or show you easier ways to perform tasks.

Watch Out! cautions alert you to possible problems and give you advice on how to avoid them.

 

Learn how to...

  • Get a deep jump start on Dynamics CRM
  • Grasp what is new in Dynamics CRM 2011
  • Bring together all the elements of a successful CRM project
  • Understand Microsoft’s roadmap for Dynamics CRM and prepare for the future
  • Establish a strong foundation by making the right infrastructure and security choices
  • Use Dynamics CRM to manage sales, leads, customer accounts, and marketing
  • Efficiently manage your individual contacts and activities
  • Take full advantage of email, Word mail merge, Excel and Outlook integration
  • Integrate and automate the way you manage contracts, cases, tickets, schedules, and time
  • Gain actionable business insights with Dynamics CRM Dashboards and Charts
  • Add solutions from the MarketPlace that make Dynamics CRM even more valuable
  • Extend Dynamics CRM with programming customizations and unique features

Frequently Bought Together

Sams Teach Yourself Microsoft Dynamics CRM 2011 in 24 Hours + Microsoft Dynamics CRM 2011 Step by Step + Microsoft Dynamics CRM 2011 Administration Bible
Price for all three: $78.48

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Editorial Reviews

About the Author

Anne Stanton started her career in the 1980s, as a programmer working with ancient languages such as Fortran 77, Basic, Turbo Pascal, and Cobol. She then built out her expertise as a master of software applications, consulting, marketing, sales, social media, and grassroots marketing and customer relations. Anne has spent 27 years working with technology and is still passionate about all that it can do to help businesses achieve efficiency and growth. Her most recent focus has been working with the Microsoft Dynamics xRM platform and Microsoft Dynamics CRM software. She was awarded the seventh Microsoft MVP for CRM and has a long-running blog (www.crmlady.com) and Twitter feed (crmlady) on the subject. She has worked with Microsoft Dynamics CRM as a customer, partner practice leader, consultant, and enterprise user since version 1.2, released in 2004.

Product Details

  • Series: Sams Teach Yourself
  • Paperback: 528 pages
  • Publisher: Sams Publishing; 1 edition (January 30, 2012)
  • Language: English
  • ISBN-10: 0672335379
  • ISBN-13: 978-0672335372
  • Product Dimensions: 9 x 7 x 1.1 inches
  • Shipping Weight: 1.8 pounds (View shipping rates and policies)
  • Average Customer Review: 3.0 out of 5 stars  See all reviews (1 customer review)
  • Amazon Best Sellers Rank: #550,548 in Books (See Top 100 in Books)

More About the Author

Anne Stanton lives in the Upper Valley of VT/NH. She is an avid gardener, reader, tweeter and blogger. In her spare time Anne does what she can to help others by sharing what she learns along the road of life, as information shared is information gained! Anne has a life long passion for technology, starting in the basement rooms of the University of Maryland at the side of her mother as she tackled a masters and doctorate in statistics and she loves to help leverage technology to solve real world problems.

Customer Reviews

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3 of 3 people found the following review helpful
3.0 out of 5 stars OK introduction to CRM 2011 December 4, 2012
By Antonio
Format:Paperback
I've only read about half of this book so far, so take my impressions with a grain of salt. This is a reasonable overview of Dynamics CRM 2011. The discussion is quite clear and you get an idea about the functionality of CRM 2011 and how to perform various tasks. I have no complaints about the quality of the author's explanations.

There were some areas I wasn't really satisfied with though. Firstly the author is a bit of cheerleader for the product. I find that annoying in technical books. Another area of complaint is that the book isn't detailed enough. Rival books such as Snyder's Microsoft Dynamics CRM 2011 Step by Step have superior instructions and more detailed walk throughs on how to accomplish certain tasks. I prefer books that have a more hands on tutorial approach, otherwise I don't absorb the information

In summary then this book is a clear introduction to Dynamics CRM 2011, but only an overview. Most topics are only covered relatively briefly. If you want more detailed step by step instructions look elsewhere. Also this is definitely not a book for developers looking to extend CRM 2011.
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