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Teaching Elephants to Talk Paperback – December 1, 2004


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Paperback, December 1, 2004
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Product Details

  • Paperback: 87 pages
  • Publisher: Campaign Leadership Company, LLC (December 1, 2004)
  • Language: English
  • ISBN-10: 1591968380
  • ISBN-13: 978-1591968382
  • Product Dimensions: 6.8 x 4.1 x 0.5 inches
  • Shipping Weight: 4 ounces
  • Average Customer Review: 4.9 out of 5 stars  See all reviews (11 customer reviews)
  • Amazon Best Sellers Rank: #4,264,059 in Books (See Top 100 in Books)

Editorial Reviews

Review

"...It teaches lessons that some politicians spend a career before discovering." -- Representative Tom DeLay

"Anyone even thinking of running for office should first read Matt Lewis’ fine little campaign communications primer..." -- Lyn Nofziger, Former Press Secretary, President Ronald Reagan

"Every Christian should read Matt Lewis’ new book...so they can talk persuasively about the important issues concerning our nation." -- Dr. Jerry Falwell, Chancellor and Founder, Liberty University

About the Author

Matt Lewis is President of the Campaign Leadership Company. He has managed campaigns ranging from School Board to U.S. Congress, in states ranging from Maryland to North Dakota. He has also trained thousands of candidates and activists how to win. In 2002, Campaigns & Elections Magazine named him a "Rising Star of Politics."

Customer Reviews

4.9 out of 5 stars
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See all 11 customer reviews
I highly recommend this book to anyone who has an interest in politics.
ARD
In this book, Matt Lewis give great guidelines to effective public communication.
N. Madsen
Lewis has done the hard work of boiling things down and keeping it short.
Boyd Camak

Most Helpful Customer Reviews

2 of 2 people found the following review helpful By Drew Veeneman on September 21, 2005
Verified Purchase
This is a great little book covering the basics of public relations. It's full of handy tips. Highly reccommended for Republican campaign workers...
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2 of 2 people found the following review helpful By Jason Chambers on July 26, 2005
Teaching Elephants to Talk is a quick read and a great handbook for anyone trying to move up in politics. Too often you hear "Republicans don't know how to communicate with voters" but no remedies. Matt offers those remedies.
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2 of 2 people found the following review helpful By J. Walters on June 30, 2005
Teaching Elephants to Talk is a practical and useful tool for campaigns of all types, political, PR or advertising. Matt Lewis shows the reader, in an easy to read format, how to connect to the targeted audience with a succinct and powerful message. It's a great read.
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2 of 2 people found the following review helpful By Rich Coolidge on June 27, 2005
I have already provided and loaned my book to numerous candidates. Matt Lewis has taken a difficult subject for first-time and long-time candidates and made an easy guide for earned media, crisis communications and controlling the message. This book is a must for candidates, potential candidates, campaigners and grassroots activists. Not only is Matt Lewis a trusted source, but he has also been in the trenches putting his own techniques and theories to work.
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2 of 2 people found the following review helpful By N. Madsen on June 25, 2005
In this book, Matt Lewis give great guidelines to effective public communication. He covers how to create a focused message for speeches, media events, debates, and more. There are many good tips from great speakers of the past, like Ronald Reagan and Winston Churchill.
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2 of 2 people found the following review helpful By Boyd Camak on June 25, 2005
Excellent. Easy to read and understand. Lewis has done the hard work of boiling things down and keeping it short. Even ends every chapter by repeating the essentials.
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