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Teaching Elephants to Talk
 
 
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Teaching Elephants to Talk (Paperback)

~ Matt Lewis (Author) "Before we get started, we should address something right away......" (more)
Key Phrases: media release, audience judges, liberal media, Duane Sand, North Dakota, Ronald Reagan (more...)
4.9 out of 5 stars  See all reviews (11 customer reviews)

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Editorial Reviews

Review

"...It teaches lessons that some politicians spend a career before discovering." -- Representative Tom DeLay

"Anyone even thinking of running for office should first read Matt Lewis’ fine little campaign communications primer..." -- Lyn Nofziger, Former Press Secretary, President Ronald Reagan

"Every Christian should read Matt Lewis’ new book...so they can talk persuasively about the important issues concerning our nation." -- Dr. Jerry Falwell, Chancellor and Founder, Liberty University


Product Description

Have you ever wondered…

• Why some conservatives survive the liberal media machine…and others get eaten by it.

• Why thousands of people voted for Ronald Reagan and Bill Clinton.

• If reporters really think "spin" is a 4-letter word?

• Why emotion trumps logic?

Read Teaching Elephants to Talk, a crash course in campaign communications – and learn the answers to these question – and much more!


Product Details

  • Paperback: 87 pages
  • Publisher: Campaign Leadership Company, LLC (December 2004)
  • ISBN-10: 1591968380
  • ISBN-13: 978-1591968382
  • Product Dimensions: 6.8 x 4.1 x 0.5 inches
  • Shipping Weight: 4 ounces (View shipping rates and policies)
  • Average Customer Review: 4.9 out of 5 stars  See all reviews (11 customer reviews)
  • Amazon.com Sales Rank: #1,280,427 in Books (See Bestsellers in Books)

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Customer Reviews

11 Reviews
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Average Customer Review
4.9 out of 5 stars (11 customer reviews)
 
 
 
 
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2 of 2 people found the following review helpful:
5.0 out of 5 stars Short and to the point, September 21, 2005
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This is a great little book covering the basics of public relations. It's full of handy tips. Highly reccommended for Republican campaign workers...
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2 of 2 people found the following review helpful:
5.0 out of 5 stars must read for aspiring politicians, July 26, 2005
Teaching Elephants to Talk is a quick read and a great handbook for anyone trying to move up in politics. Too often you hear "Republicans don't know how to communicate with voters" but no remedies. Matt offers those remedies.
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2 of 2 people found the following review helpful:
5.0 out of 5 stars Political Primer Everyone Should Read, June 30, 2005
By J. Walters (Winston-Salem, NC) - See all my reviews
(REAL NAME)   
Teaching Elephants to Talk is a practical and useful tool for campaigns of all types, political, PR or advertising. Matt Lewis shows the reader, in an easy to read format, how to connect to the targeted audience with a succinct and powerful message. It's a great read.
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Most Recent Customer Reviews

5.0 out of 5 stars ARD
Outstanding book for anyone who ever wants to run of elected office. Matt Lewis gives expert tips that are easy to forget when running a full time campaign. Read more
Published on July 31, 2007 by ARD

5.0 out of 5 stars Referring to it still!
Matt is brilliant at campaign communications. I read the book over a year ago and still refer to it for my campaigns. Read more
Published on April 14, 2006 by D. Brian Richmond

5.0 out of 5 stars A "How to" for candidate communication
I have already provided and loaned my book to numerous candidates. Matt Lewis has taken a difficult subject for first-time and long-time candidates and made an easy guide for... Read more
Published on June 27, 2005 by Rich Coolidge

5.0 out of 5 stars Good Guide to Communication
In this book, Matt Lewis give great guidelines to effective public communication. He covers how to create a focused message for speeches, media events, debates, and more. Read more
Published on June 25, 2005 by N. Madsen

5.0 out of 5 stars A Must Read
Excellent. Easy to read and understand. Lewis has done the hard work of boiling things down and keeping it short. Even ends every chapter by repeating the essentials.
Published on June 25, 2005 by Boyd Camak

4.0 out of 5 stars Teaching elephants to tango
If Matt Lewis ran all campaigns, every election cycle grown men would flip on the news and cry like babies. Read more
Published on March 1, 2005 by win by design

5.0 out of 5 stars Great book!
The political insight provided by Matt Lewis in this unique collection of practical wisdom is a must-have for anyone who wants to win an election or simply learn how to... Read more
Published on January 12, 2005 by NRZ

5.0 out of 5 stars Very insightful and practical
This is a book that campaign workers and political junkies alike will find fascinating. Anyone even remotely interested in the political process should take a look at this book... Read more
Published on December 15, 2004 by JBB

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