Teaming a Product and a Global Market: A Canadian Marconi Company Success Story (Library of Flight Series) [Paperback]

G. Gibbs (Author)

Book Description

ISBN-10: 1563472252 | ISBN-13: 978-1563472251 | Publication Date: January 1, 1997

This volume describes how one company broke into the global commercial market and became an industry leader. Beginning with a single product and building on each subsequent success, Canadian Marconi Company was able to successfully launch other products against incredible odds in a very competitive, high technology marketplace. Spanning a 20-year period, the book details Marconi's transition from being primarily a military supplier to becoming a larger, commercial force. Part 1 of the text describes the initial business venture, the obstacles Marconi faced, their few early successes, and their numerous initial setbacks. Part 2 begins with Marconi's first major success: a large and prestigious contract with Pan American World Airways. Using this as a spring board, the book elaborates on how Marconi capitalized on their newfound commercial success to become a global leader through increased exposure and new product development. This story not only details one company's business venture, but also outlines and expands on proven methods for corporate and individual success.

Editorial Reviews

About the Author

Mr. Gibbs began his career with the Marconi Company of England as an engineering apprentice. After the apprenticeship, he represented Marconi at the Boeing Commercial Airplane Company in Seattle. In 1972, he transferred to the Canadian Marconi Company in Montreal, Canada. Since 1988, he has worked at the Canadian Space Agency. Mr. Gibbs is the author of more than 30 articles concerning such subjects as technology and project management, export marketing, strategic planning, and international cooperation in space.

Product Details

• Paperback: 254 pages
• Publisher: AIAA (January 1, 1997)
• Language: English
• ISBN-10: 1563472252
• ISBN-13: 978-1563472251
• Product Dimensions: 9.9 x 6.5 x 0.6 inches
• Shipping Weight: 1 pounds (View shipping rates and policies)
• Amazon Best Sellers Rank: #2,126,879 in Books (See Top 100 in Books)

More About the Author

Discover books, learn about writers, read author blogs, and more.