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TechTV's Starting an Online Business
 
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TechTV's Starting an Online Business [Paperback]

Frank Fiore (Author)
4.0 out of 5 stars  See all reviews (4 customer reviews)

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Book Description

0789725649 978-0789725646 August 19, 2001 1

Author Frank Fiore gives the reader a foundation for starting an online business. The book is divided into 5 parts. It starts with an explanation of e-commerce, what to sell, how to sell it, how to plan it and where to find the money to fund it. Then it gives the reader the basics of setting up shop on the Web, where to host it, some e-commerce Dos and Don'ts, and how to take orders and ship them. Finally, it will cover the essentials of marketing and promoting their new business. The book is organized in such a way that the reader can quickly find a topic and get the information they need to set up their own online business.


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Editorial Reviews

Amazon.com Review

The title of Starting an Online Business may be better proof of a post-Internet-bubble economic recovery than anything else. In the book itself, readers who are thinking about doing business online--particularly by means of a Web site--are informed of the sorts of challenges they'll face as they work toward that goal. The style and nature of coverage seem particularly well suited to wholesale and retail companies that are already doing business offline and want to add online catalogs and order-taking capabilities to their offerings.

Don't expect to find many technical details in these pages. Though you will, for example, find information about software for creating Web pages, there's no detailed coverage of how to use such tools. The author likes to refer his readers to Web resources, and most readers probably will learn about previously unknown services (like fulfillment contractors and trust authorities) from his research. Fie on Frank Fiore for furthering the flawed fantasies that fueled countless failed Internet start-ups. A whole chapter deals with funding sources, including angel investors and the initial public offering (IPO) of shares. True enough, these are potential sources of money, but the kinds of businesses that run their sites on free hosting services--one of the subjects Fiore covers nicely--are just not going to be doing that sort of thing anytime soon. Mentioning them here has greater potential to distract business owners than to serve any useful purpose. Better to devote the entirety of this book to further coverage of the practical issues of online commerce. --David Wall

Topics covered: How to bring your existing business to the Internet--or start a new one there--by setting up a Web site that promotes and sells the company's products. Writing a business plan, finding a hosting service, establishing an order-taking mechanism, and promoting your offerings are all covered.

From the Back Cover

TechTV is the only cable television channel covering technology news, information, and entertainment from a consumer, industry, and market perspective 24 hours a day. From industry news to product reviews, tech stocks to tech support, TechTV's original programming keeps the wired world informed and entertained. TechTV is one of the fastest-growing cable networks, currently available in more than 25 million households and distributing content to 70 countries around the world. Check local television listings for TechTV in your area.


Product Details

  • Paperback: 360 pages
  • Publisher: TechTV; 1 edition (August 19, 2001)
  • Language: English
  • ISBN-10: 0789725649
  • ISBN-13: 978-0789725646
  • Product Dimensions: 9.2 x 7.4 x 0.8 inches
  • Shipping Weight: 1.4 pounds (View shipping rates and policies)
  • Average Customer Review: 4.0 out of 5 stars  See all reviews (4 customer reviews)
  • Amazon Best Sellers Rank: #2,685,590 in Books (See Top 100 in Books)

More About the Author

"Frank Fiore is a bestselling author with more than 50,000 copies of his non-fiction books in print.

Frank has also written "To Christopher" that, under the guise of a book to his young son, leads the reader through social commentary, personal experience and entertaining stories that take the reader on a thoughtful journey through the challenges and opportunities that face the next generation.

Frank's writing experience also includes guest columns on social commentary and future trends published in the Arizona Republic and the Tribune papers in the metro Phoenix area. Through his writings, he has shown an ability to explain in a simplified manner, complex issues and trends.

During his college years, he founded, wrote and edited the New Times newspaper, now a multi-state operation, which recently purchased The Village Voice.

Frank's interests in future patterns and trends range over many years and numerous projects. He co-wrote the Terran Project, a self-published book on community futures design processes, and worked as a researcher for Alvin Toffler on a series of high school texts on the future. He has designed and taught courses and seminars on the future of society, technology and business and was appointed by the Mayor of Phoenix to serve on the Phoenix Futures Forum as co-chairperson; serving on several vital committees.

Frank has a B.A. in Liberal Arts and General Systems Theory from Stockton State College and a Masters Degree in Education at the University of Phoenix. He and his wife of 30 years have one son. They live in Paradise Valley, AZ.

 

Customer Reviews

4 Reviews
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Average Customer Review
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11 of 11 people found the following review helpful:
3.0 out of 5 stars Good Ideas but a bit dated, March 9, 2004
This review is from: TechTV's Starting an Online Business (Paperback)
I'll make this quick. The book has some very good ideas and tips on how to start an online business. The advice seems solid and logical, better then a few other books I've looked at. The main problem here is that most if not all of the links that are referenced in the book are either gone, outdated or don't have the information that the author says will be there. Needless to say this is very problematic when trying to find say, an ISP provider or a web developer. For example, I am looking to hire a professional to create my site. I went to one of the sites that the author mentions in his book. The site is there but is nothing more than yet another developer looking for business. It was supposed to be a site where one could find an array of talent that I could contact to get information, pricing, feedback, etc., on building my site. I find myself scratching my head once again searching for the information that I originally bought the book for.
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9 of 10 people found the following review helpful:
4.0 out of 5 stars Good book if you are starting an on-line business, July 25, 2002
By 
Ashli Boren (Salt Lake City, UT United States) - See all my reviews
This review is from: TechTV's Starting an Online Business (Paperback)
I found this book to be very unbiased and helpful in learning how to start an on-line business. Very straight forward, with lots of great resources. The book is very specific to starting retail on-line businesses, so don't be suprised if it does not cover your specific business plan. Great resources, easy to peruse and to find information at-a-glance. I would highly recommend it to anyone starting an on-line business...
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1 of 1 people found the following review helpful:
4.0 out of 5 stars consider Amazon Marketplace as a starting point, June 17, 2006
This review is from: TechTV's Starting an Online Business (Paperback)
It has many useful tips for those of you wanting to setup your own online business. Naturally, eBay is prominently mentioned. But the thrust is for a reader who wants more control over how and what she sells. Perhaps your business does not lend itself to an auction format?

Amazon gets a passing mention, mostly about its zShops. Keep in mind that since the book came out, Amazon has opened up its Marketplace. This is cheaper to sign up for, as a book seller. You can test your skills in selling here, with minimal outlay of time and money. Then, perhaps if you are successful, you might consider gravitating to zShops or your own website.

Overall, the book needs an updating.
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