This updated and expanded third edition retains the strength of previous editions while adding new material relevant for the changing work environment. The book has been divided into two complementary volumes. This one focuses on the technical context and background of the various media involved in multimedia production and distribution, covering the Internet to Interactive TV. Aimed at the non-specialist, it provides an overview of all the techniques and technical processes in convergent media demonstrating the principle that managers of interactive media projects communicate and function more effectively when they understand the background technical issues involved.
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Book Description
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From the Back Cover
Managing Multimedia: Project Management for Web and Convergent Media 3/e
Book 2 - Technical Issues
Are you an interactive media designer, producer or programmer struggling with the pressures of project management? If so, this new edition of Managing Multimedia will relieve the pressure, providing more practical advice and insider tips to help you deliver a high quality project on time and within budget.
This updated and expanded third edition retains the strength of previous editions while adding new material relevant for the changing work environment. The book has been divided into two complementary volumes. This one focuses on the technical context and background of the various media involved in multimedia production and distribution, covering the Internet to Interactive TV. Aimed at the non-specialist, it provides an overview of all the techniques and technical processes in convergent media demonstrating the principle that managers of interactive media projects communicate and function more effectively when they understand the background technical issues involved.
Key features
- Covers the practicalities of new media production, defining the project manager¿s responsibilities and offering practical guidance and solutions
- Provides task-related exercises to help the manager build a customized set of multimedia management guidelines to fit specific project requirements
New ¿ for this volume!
- New chapters covering convergence, interactive television, mobile communications and the Internet
- Gives an overview of the complete spectrum of media platforms and techniques used in multimedia production
- The companion website (www.booksites.net/england) contains useful content, including audio and images, supplementing relevant chapters, as well as providing links to many other resources
About the authors
Elaine England is a multimedia and training consultant with wide experience in developing new media projects across business sectors. Her projects have won numerous multimedia awards in the retail, management and training sectors.
Andy Finney¿s career spans production and development across several media platforms from radio to television, photography and new media. He is actively involved in online and offline project development.
Also from Addison-Wesley. Managing Multimedia Book 1 - People and Processes
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