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2 Reviews
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4.0 out of 5 stars
A useful overview of technical marketing,
By Janice King "Author, "Copywriting That Se... (www.writinghightech.com) - See all my reviews (VINE VOICE) (REAL NAME)
This review is from: Technical Marketing Communication [Part of the Allyn & Bacon Series in Technical Communication] (Paperback)
This book describes the overall marketing communication function in a technology company. In particular, Chapter 11 presents a useful discussion of marcom planning, strategies, and tactics.
If you are a college student or new to technology marketing, this book will be a good introduction to principles and practices.
2 of 6 people found the following review helpful:
5.0 out of 5 stars
This book Rocks!,
By Jon Miller (Cedarville, Ohio) - See all my reviews
This review is from: Technical Marketing Communication [Part of the Allyn & Bacon Series in Technical Communication] (Paperback)
Never before has a book on Technical Marketing opened my eyes like this! This book is a must for every person in the Tech Marketing field!
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Technical Marketing Communication [Part of the Allyn & Bacon Series in Technical Communication] by Sandra W. Harner (Paperback - December 22, 2001)
$88.40 $71.49
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