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Since its publication in 1965, A Technique for Producing Ideas has helped thousands of advertising copywriters smash through internal barriers to unleash their creativity. Professionals from poets and painters to scientists and engineers have also used the techniques in this concise, powerful book to generate exciting ideas on demand, at any time, on any subject. Now let James Webb Young's unique insights help you look inside yourself to find that big, elusive idea--and once and for all lift the veil of mystery from the creative process.
"James Webb Young is in the tradition of some of our greatest thinkers when he describes the workings of the creative process. The results of many years in advertising have proved to him that the key element in communications success is the production of relevant and dramatic ideas. He not only makes this point vividly for us but shows us the road to that goal."
--William Bernbach, Former Chairman and CEO, Doyle Dane Bernbach Inc.
James Webb Young was a driving force behind the creation of the modern advertising industry, and is one of advertising's most honored educators and practitioners.
It boggles the mind that in so few words a man communicated so much. Read it and spend the rest of your life trying to live up to it.Published 3 days ago by Guillaume
Admittedly it's hard to tell people how to get ideas. But this book presents the utterly obvious as if it's some newly discovered process (even in the 1940s it would have seemed... Read morePublished 1 month ago by C. Martin
A good book for learning how to contemplate and look for ideas. In my opinion this book should be in every elementary and high school in the world.Published 1 month ago by Cowboy12
Ideas don't just appear fully formed, like Athena, springing from the head of Zeus. There is a definite process, and this book captures it in such a general way that it has broad... Read morePublished 3 months ago by Alex Robinson
This describes a process any creative can use to develop ideas. It is well worth the 20 minutes or so it takes to read.Published 3 months ago by Mr. Hardie W. Midkiff, III
The technique described in this short book is nothing that will be new to you. Rather it is an identification of the relationship of conscious and unconscious practices that we all... Read morePublished 3 months ago by Joseph DeSapio
This book gives a step by step plan for producing ideas. Very short, and to the point. I will use this as a reference for whenever I need to think about solutions to problemsPublished 3 months ago by Amazon Customer