Since its publication in 1965, A Technique for Producing Ideas has helped thousands of advertising copywriters smash through internal barriers to unleash their creativity. Professionals from poets and painters to scientists and engineers have also used the techniques in this concise, powerful book to generate exciting ideas on demand, at any time, on any subject. Now let James Webb Young's unique insights help you look inside yourself to find that big, elusive idea--and once and for all lift the veil of mystery from the creative process.
"James Webb Young is in the tradition of some of our greatest thinkers when he describes the workings of the creative process. The results of many years in advertising have proved to him that the key element in communications success is the production of relevant and dramatic ideas. He not only makes this point vividly for us but shows us the road to that goal."
--William Bernbach, Former Chairman and CEO, Doyle Dane Bernbach Inc. --This text refers to an alternate Paperback edition.
James Webb Young was a driving force behind the creation of the modern advertising industry, and is one of advertising's most honored educators and practitioners.--This text refers to an alternate Paperback edition.
Very easy to read--very thought provocative!
While the ideas set forth are compelling, the grammatical, punctuation and spelling errors make this edition the worst thing in print that I have seen in a long time.
The book takes about an hour to read from cover to cover (and I'm not even a fast reader).
This book was given to me the year it was published: i've shared it - gift-wise, and loaned - many times since.Published 4 hours ago by shoekid
I recommend this booklet with great pleasure to all those who think that creativity and generating ideas is something only other people can do well.
The technique can be said in a much shorter way. Basically look for ideas all around writing them on 3 X 5 cards. Next classify the cards. Read morePublished 15 days ago by VLS
Volumes have been written on how to generate good ideas. You could replace all those volumes with this single text and be way ahead of the game.Published 20 days ago by Russell J. Martino
This is a sort book that gets to the point
And provides greet insight into the process of generating ideas
I recommend it
Good little booklet and received as
Promised though you could read as an e book for much less than the price offered. Defonoty overpriced muthers
A really short but powerful book. I would say this has to be my all time favorite re idea creation. Read morePublished 3 months ago by Innovfo