A step-by-step technique for sparking breakthrough creativity in advertising--or any field
Since its publication in 1965, A Technique for Producing Ideas has helped thousands of advertising copywriters smash through internal barriers to unleash their creativity. Professionals from poets and painters to scientists and engineers have also used the techniques in this concise, powerful book to generate exciting ideas on demand, at any time, on any subject. Now let James Webb Young's unique insights help you look inside yourself to find that big, elusive idea--and once and for all lift the veil of mystery from the creative process.
"James Webb Young is in the tradition of some of our greatest thinkers when he describes the workings of the creative process. The results of many years in advertising have proved to him that the key element in communications success is the production of relevant and dramatic ideas. He not only makes this point vividly for us but shows us the road to that goal."
--William Bernbach, Former Chairman and CEO, Doyle Dane Bernbach Inc.
James Webb Young was a driving force behind the creation of the modern advertising industry, and is one of advertising's most honored educators and practitioners.--This text refers to an alternate Paperback edition.
Heard this before - cram your brain with information on the topic - sleep on it (take a shower, relax [get away from the topic]) then presto you'll get ideas automatically - might... Read morePublished 1 month ago by Ricky Campbell
Very short - more like an outline than a book. Does contains some simple and useful ideas.Published 1 month ago by chicago5
If you 'drink' this book, as I did, it is because most of the ideas and methods for producing ideas are second nature to you. Read morePublished 1 month ago by James Igoe
This has got to be one of the top five books I've read over the past ten years (that we'll over 10,000 books). Read morePublished 2 months ago by Capt Pete, North Carolina
James Young's is, indeed, an advertising classic. While current books help to stir the mind, Young's ideas do the same. With the effort.Published 2 months ago by Dr. R. D. B. Laime
This is a classic that has a great methodology for producing ideas - something people think should be a lot easier than it is.Published 2 months ago by KatDee
My motion graphics teacher suggested that we buy this book. It was cheap, so I figured what the hell. Read morePublished 2 months ago by Katie
The best part is that it is very short and crystal clear and actionable. Some of us may be doing this in some form but this will still take us further in that journey.Published 4 months ago by Amazon Customer
Anyone who has to generate new ideas for any purpose should read this book. It is short and very clear on the technique that it is recommending. Read morePublished 4 months ago by William L. Moran