Since its publication in 1965, A Technique for Producing Ideas has helped thousands of advertising copywriters smash through internal barriers to unleash their creativity. Professionals from poets and painters to scientists and engineers have also used the techniques in this concise, powerful book to generate exciting ideas on demand, at any time, on any subject. Now let James Webb Young's unique insights help you look inside yourself to find that big, elusive idea--and once and for all lift the veil of mystery from the creative process.
"James Webb Young is in the tradition of some of our greatest thinkers when he describes the workings of the creative process. The results of many years in advertising have proved to him that the key element in communications success is the production of relevant and dramatic ideas. He not only makes this point vividly for us but shows us the road to that goal."
--William Bernbach, Former Chairman and CEO, Doyle Dane Bernbach Inc. --This text refers to an alternate Paperback edition.
James Webb Young was a driving force behind the creation of the modern advertising industry, and is one of advertising's most honored educators and practitioners.--This text refers to an alternate Paperback edition.
The simplest explanation of how creativity works and how to work at it yourself. Supported by the works of may students of the subject from Poincare to Koestler and other... Read morePublished 5 days ago by Spider
In his last year as an advertising agency executive, James Webb Young was taking an apparently urgent meeting with a client at a well-known magazine. Read morePublished 1 month ago by investingbythebooks
I liked seeing the whole process explained and of course my favorite part of the process is forgetting about the idea and letting the mind work on it.Published 1 month ago by Isaac Castillo
I will use what I learned, but at 25 pages, this book is 24 pages too long. Here's the meat:
1. Gather all the facts
2. Read more