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Techniques of Propaganda and Persuasion Perfect Paperback – July 1, 2008

4.3 out of 5 stars 12 customer reviews

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Product Details

  • Perfect Paperback: 160 pages
  • Publisher: Prestwick House, Inc. (July 1, 2008)
  • Language: English
  • ISBN-10: 1580498744
  • ISBN-13: 978-1580498746
  • Product Dimensions: 8.9 x 6 x 0.4 inches
  • Shipping Weight: 6.4 ounces (View shipping rates and policies)
  • Average Customer Review: 4.3 out of 5 stars  See all reviews (12 customer reviews)
  • Amazon Best Sellers Rank: #169,952 in Books (See Top 100 in Books)

More About the Author

Magedah Shabo is an author, editor, and community college instructor. Her works are taught in secondary and post-secondary classrooms across the United States and have been featured on reading lists for courses at Harvard, George Mason, Fordham, and American University.

Customer Reviews

Top Customer Reviews

Format: Perfect Paperback
The first section gives you the techniques and explains their usage and variations. The next section gives examples of these techniques in action, even combined.

This is not just for the marketing student but for anyone wanting to understand how media - even fund raising campaigns - use propaganda to further their ends.

The book is efficiently written, no filler or fluff here and in plain English. Highly recommend this for everybody.
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It is really useful for teachers in terms of clear, simple explanations, providing useful images and examples and discussion topics.
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Techniques of Propaganda and Persuasion isn't so much about manipulating others as it is about protecting yourself from being manipulated. You may not believe it, but there are large corporations and governments who have a vested interest in launching covert assaults on your mind. They attempt to circumvent your normal logic and sensibilities. And, they're agenda is quite simple; to get you and your thoughts in line so that they can control you and profit from your gullibility. They accomplish this task through various techniques including false logic or false claims backed by a body of presumed know-it-alls. In many cases, propaganda and persuasion can be used to do good. This can happen when the task to be completed is one that benefits all, however sometimes these tactics are used to benefit only a selfish few. It is necessary, therefore, to prepare yourself to discern between credible and incredible sources and to recognize false claims when they are delivered to you, and this my friend, is the perfect place to begin your education.
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Propaganda was indeed the buzzword du jour during the Second World War. The very word propaganda was originally used in 1622 in Congregatio de Propaganda Fide, an ambitious initiative fostered to spread Catholicism; the brainchild of Pope Gregory XV. Over time propaganda acquired negative connotations. Propaganda, however, shouldn't remain stigmatized. Like every other philosophical notion, it remains neutral as long as we allow it to be.
Magedah E. Shabo wrote phenomenal book using remarkably succinct style appealing to both sophisticated readers, scholars, and novices. Well divided structure fosters intellectual digestion. Clearly explained and analyzed historical examples show different facets of propaganda.
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For those who are looking for an intro to historical as well as modern propaganda, this book is well worth the money. Excellent short explanations on numerous techniques with many propaganda posters from the last hundred years, as well as helpful end of chapter questions. I would call this one of those eye opening books that I find simply invaluable.
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From card stacking to glittering generalities to false dichotomies, this book does a good job giving you a lot of information, summarized well and quick and easy to read. Highly recommended.
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