- Perfect Paperback: 160 pages
- Publisher: Prestwick House, Inc. (July 1, 2008)
- Language: English
- ISBN-10: 1580498744
- ISBN-13: 978-1580498746
- Product Dimensions: 8.9 x 6 x 0.4 inches
- Shipping Weight: 6.4 ounces (View shipping rates and policies)
- Average Customer Review: 4.3 out of 5 stars See all reviews (12 customer reviews)
- Amazon Best Sellers Rank: #169,952 in Books (See Top 100 in Books)
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Techniques of Propaganda and Persuasion Perfect Paperback – July 1, 2008
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Top Customer Reviews
This is not just for the marketing student but for anyone wanting to understand how media - even fund raising campaigns - use propaganda to further their ends.
The book is efficiently written, no filler or fluff here and in plain English. Highly recommend this for everybody.
Magedah E. Shabo wrote phenomenal book using remarkably succinct style appealing to both sophisticated readers, scholars, and novices. Well divided structure fosters intellectual digestion. Clearly explained and analyzed historical examples show different facets of propaganda.
Most Recent Customer Reviews
This book is rather thin. I read it in one setting. If using it for a lesson plan you could make 5-10 one hour lessons from it (about a week or two), or perhaps just skim over it... Read morePublished 16 months ago by Spazmonkey
I didn't get much from this book compared with the other text from my class. It does the job, I suppose, just not exciting or groundbreaking.Published 20 months ago by Heather Donnelly
Psychological Operations. Techniques of Propaganda is a really fantastic book. I recommender for someone needs learning about persuasion and marketing.Published on October 11, 2013 by LEONARDO BORGES
Sorry, but this book is weak. The content pretty much boils down to propaganda means getting people to react emotionally rather than logically. Read morePublished on July 23, 2011 by C. Dolce