"Out of Business," says the sign. "Closing down," says another. "Get your bargains while you can!" If that wasn't bad enough, you called a number in the Yellow Pages and find it had been disconnected. No one has to tell the average Joe that small businesses are failing fast. Just walk down "Main Street", USA and see all the vacancy signs looking miserable and dejected in storefronts. What the heck is going on and what can be done about it? Mike Winicki says, "The biggest thing that's going on is that no one knows that small businesses exist anymore because small business owners aren't doing diddly-pooh to get noticed!" Mike has been involved with every small business type you can pronounce for close to 20 years, both as an owner of multiple small businesses and as a small business "help" expert. "If there is one thing that destroys the ability of any small business to make money," according to Mike, "It's the inability to make a BIG FAT NOISE in the marketplace. Small businesses are languishing because no one knows they're out there, so they had better start shooting their mouths off if they want to succeed!" Mike say's, "It's not the big box retailers or the huge conglomerates that are keeping small businesses from making money - they're guilty of doing it to themselves, principally, because they don't know how to make "The Noise." Virtually no one (or as much as 97% by Mike's research) is marketing the way they should or need to in order to turn a profit. Because of his experiences in turning businesses around Mike has written a book, Killer Techniques to Succeed with Newspaper, Magazine and Yellow Page Advertising. "Due to the level of businesses failing I wanted to show people that virtually any small business owner, no matter how inexperienced, can do advertising that is 1,000% more effective than what they are currently doing."
Book Description
Frequently Bought Together
Editorial Reviews
About the Author
Michael Winicki has worked with over 2,000 businesses in his career. He's been involved in marketing since 1986 and not only is he still managing a number of his own business interests he continues working as a marketing consultant with businesses around world. He also puts on numerous seminars about business marketing and enjoys talking to groups about how to make more money from their businesses.
Product Details
Would you like to update product info or give feedback on images?
|
Customer Reviews
|
Share your thoughts with other customers:
|
||||||||||||||||||||||
|
Most Helpful Customer Reviews
4 of 4 people found the following review helpful:
3.0 out of 5 stars
Decent book to help get you started,
By KDT (DeKalb, IL) - See all my reviews
This review is from: Killer Techniques to Succeed with Newspaper, Magazine and Yellow Pages Advertising (Paperback)
If you are new to creating space ads or writing copy, this is an excellent book to get you started. You will see many concrete examples and you will start to think like a advertising guru. However, if you are an experienced ad designer or copy writer and hoping for some fresh ideas, then you may be disappointed.
3 of 4 people found the following review helpful:
5.0 out of 5 stars
TOP NOTCH !,
This review is from: Killer Techniques to Succeed with Newspaper, Magazine and Yellow Pages Advertising (Paperback)
I own my own Business Consulting and Marketing business. I have a library of marketing and advertising books but this one was a gift...so I read it..and WOW !
Short, sweet, to the point and top notch stuff! I have applied these techniques to my own business and have seen a marked increase! The information is powerful and written with humor to make the read quick, easy, fun and informational! I have given this book as a gift now to a couple people and they are buying it for their friends...this is a MUST READ to boost your business!! CJ
2 of 3 people found the following review helpful:
5.0 out of 5 stars
Fantastic Book! EVERY small business owner should buy it!,
By
This review is from: Killer Techniques to Succeed with Newspaper, Magazine and Yellow Pages Advertising (Paperback)
This was a great book! Don't spend one penny on advertising until you read it. It is amazing how many small business owners are literally throwing money away on ads that are terrible. After I finished it, I opened my yellow pages and noticed that easily 90% of the ads are terrible. This book will show anyone how to write an effective ad and give you an edge over your local competitors. Enjoy!
Share your thoughts with other customers: Create your own review
|
|
What Other Items Do Customers Buy After Viewing This Item?
Tags Customers Associate with This Product(What's this?)Click on a tag to find related items, discussions, and people.
|
Sell a Digital Version of This Book in the Kindle Store
If you are a publisher or author and hold the digital rights to a book, you can sell a digital version of it in our Kindle Store.
Learn more
