TechnoLeverage: Using the Power of Technology to Outperform the Competition [Hardcover]

F. Michael Hruby (Author)

Book Description

Publication Date: December 15, 1998

TechnoLeverage shows you how to create new profit centers through insights that customers would never have dreamed of. It demonstrates, with detailed case histories, how a technological breakthrough can pull a company - even an entire industry - back from the brink of disaster when the costs of doing business become lethal. And it shows how to manage technology so that quick delivery and efficiency of operations become inevitable side products. Here are the principles, strategies, and actions successful companies use to get full value and extraordinary profits out of technology.

Editorial Reviews

Review

TechnoLeverage is a book which recognizes that diverse businesses can and should use various technologies to maximize shareholder value. Concise, easy to read, and supported by many illustrative, entertaining examples, I recommend it to all managers and students of management who want ideas for how to use technology better. -- Kenneth A. Merchant, Dean Leventhal School of Accounting and Associate Dean, Marshall School of Business at the University

TechnoLeverage is a comprehensive field guide to success in a rapidly, evolving, technology-driven business world. It is rich with insights and useful examples that are applicable by managers who intend to win the competitive battles. -- Dr. Paul E. Gray, Professor and President Emeritus, Massachusetts Institute of Technology

F. Michael Hruby discovers a fundamental law of the physics of commercial life: technoleverage. -- Director's Monthly, Association of Corporate Directors

Mike Hruby has rendered us all a great service. He has compiled succinct management guidelines for marrying technology to practical strategy. Here is a modus operandi for using technology to improve business results in today's competitive environment. -- Ali Daneshy, VP, Integrated Technology Products, Halliburton Energy Services

About the Author

F. Michael Hruby, as President of Technology Marketing Group, has lead over 400 projects evaluating technology markets and applications for over 100 industries across the United States. Hruby founded Technology Marketing Group, a consulting firm, in 1984 and it has since grown to three offices in Acton, Massachusetts, Zurich, Switzerland, and Tokyo, Japan. As a consultant for two major Boston consulting firms, Hruby worked in several fields including finance, manufacturing, graphic arts, and consulting. Earlier, he had acquired extensive expertise in marketing, sales market research, and technology. Prior to founding TMG, Hruby Hruby also worked for the NY State Senate Task Force on Critical Problems, where he accurately predicted in 1975 that interest rates would spike back to previous levels. Hruby co-founded the Society of Competitive Intelligence Professionals (SCIP) in 1986 and currently serves on the Board of Directors for Fiberspar, a manufacturer of composite

tubing, as well

as International Polarizer, Inc., a manufacturer of polarizing material for sunglasses and LCD displays.

Product Details

• Hardcover: 240 pages
• Publisher: AMACOM (December 15, 1998)
• Language: English
• ISBN-10: 0814404154
• ISBN-13: 978-0814404157
• Product Dimensions: 9.1 x 6 x 1.1 inches
• Shipping Weight: 1.2 pounds
• Average Customer Review: 4.8 out of 5 stars  See all reviews (10 customer reviews)
• Amazon Best Sellers Rank: #3,417,055 in Books (See Top 100 in Books)

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Customer Reviews

Most Helpful Customer Reviews

3 of 3 people found the following review helpful:

5.0 out of 5 stars Great for Mapping Out Corporate Strategy Using Technology, March 9, 1999

By A Customer

This review is from: TechnoLeverage: Using the Power of Technology to Outperform the Competition (Hardcover)

I found TechnoLeverage very insightful in its approach to corporate strategy for technology management. It was clear from the beginning of the book that a company did not have to be a high-tech or even a technology-based company to be able to put technoleverage to work to raise profits. In planning for the "big picture", I found that the book had many useful checklists and action items. It also had a very helpful chapter on financial measures and what can be learned from them. I would recommend this book to other managers in Marketing, Strategic Planning, Finance or Research and Development.

2 of 2 people found the following review helpful:

5.0 out of 5 stars Genuinely the Best Business Book I've Read, March 12, 1999

By A Customer

This review is from: TechnoLeverage: Using the Power of Technology to Outperform the Competition (Hardcover)

TechnoLeverage was genuinely the best business book I've read, simply because it's practical and "real world". It provided me with new ways to look at new business development and has provided me with new personal and business challenges. I am going to buy twelve copies for my collegues.

1 of 1 people found the following review helpful:

5.0 out of 5 stars An examination of the possibilities of technology., January 12, 1999

By A Customer

This review is from: TechnoLeverage: Using the Power of Technology to Outperform the Competition (Hardcover)

My favorite chapter in TechnoLeverage was clearly the first. As curious as I was about technology I was doubtful that I could understand its mystifying complications. However, in the first chapter Hruby explains understanding technology-based strategy. He describes new uses of technology: "TechnoLeverage seeks to convey the image of business being lifted by technology to a higher level of sales and profits than it could otherwise achieve." He demonstrates that technology-based strategy can transform any business. Step by step Hruby takes the reader through the precepts of technologyy which is a "productive alternative to operational and marketing strategies." A comparison of scramble competition as opposed to contest competition is revealing with illustrations of how technology's remarkable variety can develop new markets and new customers. Many companies are analyzed with extreme thoroughness in every possible way. The illustrations used by Hruby are disarmingly simple and apt. For example, peanut butter and jelly sandwiches are familiar to all. Technoleverage is not just for the ambitious businessman. It is for everyone who wants to understand the complications of the world to-day. A young person just entering employment will have his or her eyes opened to creative methods of advancement. Brokers and financial advisors will have an additional vital way of evaluating companies. Best of all, the enthusiasm and enjoyment that Hruby brings to what some have regarded as a dry, complex subject is contageous in this spirited well written book.