Amazon.com Product Description
In the late 90’s TechnoMarine sent shockwaves through the watch industry with the launch of the Raft, the original luxury chronometer with interchangeable colored straps. The current Cruise collection continues this category defining design aesthetic offering a stylish, sophisticated and ultimately fun watch with over 300 possible strap and case cover combinations.The Cruise Beach collection is a new interpretation of the iconic Cruise collection that adds a subtle touch of fresh colors inspired by the tropical seaside to make it easier to wear and interchange.It is the perfect accessory for spring and summer season. Offered in both Diamond and non-diamond versions, on a brand new silicon strap, bringing a softer touch and optimum wearing comfort.
The TechnoMarine Story

When TechnoMarine introduced its first luxury chronograph in transparent gel in 1997, it imposed a new concept that created many waves in the traditionally conservative watch making industry: TechnoMarine had invented a new class of high-end Swiss watches.
In 1999, TechnoMarine added diamonds to the rotating bezel of the "Raft", and the "TechnoDiamond" was born, the first ever combination of diamonds on a diving chronograph with an interchangeable gel strap.
The industry claimed that the idea was "insane", and TechnoMarine single-handedly managed to revolutionize the market with a product born of the never-before conceived and almost "sacrilegious" association between plastic and diamonds. More than 150,000 models were sold while thousands of look-alikes began to flood the market.
The "TechnoDiamond" became a watch which represented a certain lifestyle that people wanted to be identified with.
TechnoMarine’s new collection is a fascinating immersion into a world of technical proficiency and fusions, full of unexpected feelings, colors and designs.
More and more, TechnoMarine timepieces call attention to the subtle associations between high-end Swiss watches and luxury accessories with a fusion of aesthetic uniqueness and watch making expertise, always drawing inspiration from the ocean and sea universe.