The ideas and empirical results presented are the result of ongoing research on a wide range of strategic management issues. Illustrated by case studies taken from Scandinavian companies in a variety of industries, it indicates the implications of the research results and discusses directions for future research, covering such important topics as how to manage technological innovation and change, image marketing, product development, and corporate strategy.
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The ideas and empirical results presented are the result of ongoing research on a wide range of strategic management issues. Illustrated by case studies taken from Scandinavian companies in a variety of industries, it indicates the implications of the research results and discusses directions for future research, covering such important topics as how to manage technological innovation and change, image marketing, product development, and corporate strategy.
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5.0 out of 5 stars
More than just an exploration of what companies do well...,
This review is from: Technological and Market Innovation: Strategies for Product and Company Development (Paperback)
Dr. Harry Nystrom obviously spent a lifetime of research in developing the theories presented in this book. This is the first book that describes the differences, from an organizational context, between firms that focus on commodoties versus market innovations (sand and gravel vs. software, for example) between firms that have relationship marketing requirements versus commodity (for example, attorneys versus waste hauling), and between firms that have an independent appoach to market and technological innovation and those that have a synergistic approach (for example, plastics versus space travel.) This book provides better insight to the factors of organizational success than any other exploration of the subject--from a theoretical viewpoint. However, the book is NOT an easy read. To thoroughly glean the richness of the knowledge in this book requires several readings. The organizational models developed here provide the same quality of models as the psychological models of Maslow and others do for the field of psychology. Unfortunately, this wealth of knowledge and beauty of model building is partly lost to those who do not give this book its due--multiple readings.Dr. Daniel C. Ashley Ph.D. Organizational Development and Technology Transfer.
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