Before 1930, the domestic market for electrical appliances was segmented, but New Deal policies and programs created a true mass market, reshaping the electrical and housing markets and guiding them toward mandated social goals. The New Deal identified electrical refrigeration as a key technology to reform domestic labor, raise family health, and build family assets. New Deal incentives led to nearly fifty percent of Title I National Housing Act loans being used to buy electric refrigerators in the 1930s. New Deal policies ultimately created the mass commodity culture of home-owning families that typified the conservative 1950s.
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"Technology as Freedom successfully bridges the gaps between business history, political history, social history, and the history of technology and helps restore the central place of state action in the mid-century transformations of American life."--Bruce Schulman, Boston University
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"Technology as Freedom successfully bridges the gaps between business history, political history, social history, and the history of technology and helps restore the central place of state action in the mid-century transformations of American life." (Bruce Schulman, Boston University)
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A Tour de Force,
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This review is from: Technology as Freedom: The New Deal and the Electrical Modernization of the American Home (Hardcover)
Tobey is brilliant! His analysis of New Deal policy and its impact upon electrical modernization is astounding and obtuse. While his prose is didactic, his ideas are stellar! He cooks too. A must read for any historian of science or his loyal spouse.
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Front Cover | Front Flap | Table of Contents | First Pages | Index | Back Flap | Back Cover | Surprise Me!
Inside This Book
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First Sentence:
In the 1920s, American electrical utilities completed the final stage of their development. Read the first page Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
electrical modernization, refrigerator adoption, radio adoption, public power movement, instalment financing, modernization loans, other heavy appliances, electrical living, home modernization, electrified households, refrigerator ownership, housekeeping movement, housing modernization, public power advocates, nonwhite households, appliance inventory, housing units started, renting households, residential tenure, heavy wiring, social modernization, true mass market, appliance sales, hydroelectric sites, split schedule Key Phrases - Capitalized Phrases (CAPs): (learn more)
New Deal, Los Angeles, New York, National Housing Act, Old East Side, Casa Blanca, Country Club, Muscle Shoals, United States, Mile Square, Electrical World, North East Side, Federal Housing Administration, General Electric, Franklin Roosevelt, Riverside Sample Data, South East Side, Wood Streets, Boulder Canyon, Supreme Court, Electrical Merchandising, Business Week, President Roosevelt, Reconstruction Finance Corporation, Riverside Chamber of Commerce New!
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Front Cover | Front Flap | Table of Contents | First Pages | Index | Back Flap | Back Cover | Surprise Me!
In the 1920s, American electrical utilities completed the final stage of their development. Read the first page Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
electrical modernization, refrigerator adoption, radio adoption, public power movement, instalment financing, modernization loans, other heavy appliances, electrical living, home modernization, electrified households, refrigerator ownership, housekeeping movement, housing modernization, public power advocates, nonwhite households, appliance inventory, housing units started, renting households, residential tenure, heavy wiring, social modernization, true mass market, appliance sales, hydroelectric sites, split schedule Key Phrases - Capitalized Phrases (CAPs): (learn more)
New Deal, Los Angeles, New York, National Housing Act, Old East Side, Casa Blanca, Country Club, Muscle Shoals, United States, Mile Square, Electrical World, North East Side, Federal Housing Administration, General Electric, Franklin Roosevelt, Riverside Sample Data, South East Side, Wood Streets, Boulder Canyon, Supreme Court, Electrical Merchandising, Business Week, President Roosevelt, Reconstruction Finance Corporation, Riverside Chamber of Commerce New!
Books on Related Topics | Concordance | Text Stats Browse Sample Pages:
Front Cover | Front Flap | Table of Contents | First Pages | Index | Back Flap | Back Cover | Surprise Me!
Citations (learn more)
This book cites 210
books:
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11
books
cite this book:
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- Historical Statistics of the United States: From Colonial Times to 1970 by U S Deparmtent Of Co on 10 pages
- Cities of Light and Heat: Domesticating Gas and Electricity in Urban America by Mark H. Rose on 5 pages
- The New Deal and Its Legacy: Critique and Reappraisal (Contributions in American History) by Robert Eden on 4 pages
- America Becomes Urban: The Development of U.S. Cities and Towns, 1780-1980 by Eric H. Monkkonen in Front Matter, Back Matter (1), and Back Matter (2)
- Technology and the Human Condition by Bernard Gendron in Back Matter (1), Back Matter (2), and Back Matter (3)
See all 210 books this book cites
- The Modern Period Room: The Construction of the Exhibited Interior 1870-1950 by Penny Sparke on page 100, and Back Matter
- Cash For Your Trash: Scrap Recycling in America by Carl Zimring in Back Matter (1), and Back Matter (2)
- Consumers in the Country: Technology and Social Change in Rural America (Revisiting Rural America) by Ronald R. Kline in Back Matter (1), and Back Matter (2)
- Do It Yourself: Home Improvement in 20th-Century America by Carolyn M. Goldstein in Back Matter (1), and Back Matter (2)
- The American Lawn by Georges Teyssot on page 192
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