According to this groundbreaking book, it is technology integration-the process of choosing from a rich palette of technologies those that will make a product work seamlessly and reliably-that is a critical element to launching successful products. The result of a six-year study of the major players in the computer industry-including Intel, IBM, Microsoft, Netscape, Silicon Graphics, Sun Microsystems, and Toshiba-the book illustrates the process of technology integration at the managerial and strategic levels and reveals the significant evolution in the structure of research and development in the modern corporation.
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