Technology Ventures: From Idea to Enterprise w/ Engineering Subscription Card [Hardcover]

Richard C. Dorf (Author), Thomas H. Byers (Author)

Book Description

ISBN-10: 0073044660 | ISBN-13: 978-0073044668 | Publication Date: June 15, 2004 | Edition: 1

Published June 2004

Technology Ventures is the first textbook to thoroughly examine a global phenomenon known as “technology entrepreneurship.” Entrepreneurship represents a vital source of change in all facets of society, empowering individuals to seek opportunity where others see insurmountable problems. Technology entrepreneurship is a style of business leadership that involves identifying high-potential, technology-intensive commercial opportunities, gathering resources such as talent and capital, and managing rapid growth and significant risks using principled decision-making skills.

The book integrates the most valuable entrepreneurship and technology management theories from some of the world’s leading scholars and educators. It provides an action-oriented approach through the use of examples, exercises, cases, sample business plans, and recommended sources for more information. This comprehensive collection of concepts and applications provides both students and professionals with the tools necessary for success in starting and growing a technology enterprise. Technology Ventures details the critical differences between scientific ideas and true business opportunities.

For a current list of schools who have adopted the textbook for use in their courses, please visit: http://edcorner.stanford.edu/techventures/additional_activecourses.htm

Editorial Reviews

About the Author

Richard C. Dorf is Professor of Electrical Engineering and Professor of Management at the University of California, Davis. He is author of Introduction to Electric Circuits (7th Ed.), Modern Control Systems (10th Ed.), Handbook of Electrical Engineering (3rd Ed.), Handbook of Engineering (2nd Ed.), and Handbook of Technology Management. He is the co-founder of six technology firms and was recently elected a Fellow Member in The American Society for Engineering Education (ASEE)in recognition of his outstanding contributions to the Society.

Tom Byers is Professor of Management Science and Engineering at Stanford University and founder of the Stanford Technology Ventures Program, which is dedicated to accelerating high-technology entrepreneurship education and creating scholarly research on technology-based firms. After receiving his Ph.D. from UC Berkeley, Tom spent over a decade in leadership positions in technology companies including Symantec Corporation. His teaching awards include Stanford's highest honor in 2005 and three national awards for entrepreneurship educators.

Product Details

• Hardcover: 664 pages
• Publisher: McGraw-Hill Science/Engineering/Math; 1 edition (June 15, 2004)
• Language: English
• ISBN-10: 0073044660
• ISBN-13: 978-0073044668
• Product Dimensions: 9.4 x 7.7 x 1.4 inches
• Shipping Weight: 2.6 pounds
• Average Customer Review: 4.3 out of 5 stars  See all reviews (3 customer reviews)
• Amazon Best Sellers Rank: #507,992 in Books (See Top 100 in Books)

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Customer Reviews

Most Helpful Customer Reviews

10 of 11 people found the following review helpful:

5.0 out of 5 stars THE reference book, November 2, 2004

By 

Jean Micol (Lausanne Switzerland) - See all my reviews
(REAL NAME)   

This review is from: Technology Ventures: From Idea to Enterprise w/ Engineering Subscription Card (Hardcover)

This book provides real substance and guidance to deploy new technology through entrepreneurial ventures. It is comprehensive and addresses particularly well the technology specific considerations all along the process of going from idea to enterprise. It uses for this a case to illustrate the journey through out its 20 chapters. In addition, it summarizes with 20 concrete principles how to create and grow successful technology ventures. Its attractive layout makes it pleasant to read and study. A great reference, for entrepreneurs, students and professors in the technology domain.

7 of 7 people found the following review helpful:

5.0 out of 5 stars Book review for Technology Ventures, November 6, 2005

By 

Benjamin E. Stein - See all my reviews
(REAL NAME)   

This review is from: Technology Ventures: From Idea to Enterprise w/ Engineering Subscription Card (Hardcover)

This book has it all. It introduces and details all the areas of entrepreneurship, from taking the initial plunge to managing resources, to business organization. It would be a perfect business graduate school textbook if it went into any area with more technicalities, instead of covering a very broad range of subjects. I thought an excellent feature in the book was the case study of a company called AgraQuest offered at the end of each chapter, to illustrate in a real-world example the principles discussed in the chapter. The concepts are all clearly laid out and defined, with numerous real world examples provided for clarification. In addition there is a plethora of graphs and graphics provided. What I liked most about this book is for current it is. It comments on nano- and bio-technology as highly fertile grounds for lucrative technology startups. I reviewed this book for my Creativity and Innovation class, and indeed it contains a chapter (5) specifically devoted to that.
The front cover lists the Twenty Principles for Creating Successful Technology Ventures. While some of these are rather silly or obvious, others are worth taking to heart. The concept that there are many sources of investment capital available to startups is vital, and should be taken to heart. Perhaps the most useful part of the book is the huge lists of information sources in Appendix C, which contains websites covering nearly anything the budding technology entrepreneur would ever want to know. Also included in the appendices are numerous business cases concerning the troubles of real-life companies like Yahoo!, Biodeisel Incorporated, and Danger Inc, the creators of the T-Mobile Sidekick.
In the end, the book takes a very sober, realistic, and comprehensive look at the art of creating and growing a technology venture. I think it was actually written as a textbook for upper-level business classes, but how it has been received by the students and professors I do not know.
The authors are both highly distinguished and knowledgeable both in engineering and in business management and entrepreneurship.
I would recommend this book to anyone who has seriously considered becoming a technology entrepreneur.

3 of 5 people found the following review helpful:

3.0 out of 5 stars Good undergraduate textbook, July 5, 2006

By 

George Orwell "laguna10" (San Francisco, CA United States) - See all my reviews

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This review is from: Technology Ventures: From Idea to Enterprise w/ Engineering Subscription Card (Hardcover)

Having used this book for graduate instruction for a term, I found the content to often be lighter than I would like for a graduate class. Byers uses it himself for an undergraduate course and in that context, it is probably excellent, five stars. This is especially true given the weak competition represented by the books that it replaces, most notably 'New Venture Creation'.

It has several case studies if you think that method is useful (I remain skeptical) and several video presentations that are at least entertaining and can serve as excellent period pieces.

It appears that the nature of the subject matter continues to require a larger burden on the instructor to collect relevant, timely material appropriate to the audience.