Technology Ventures: From Idea to Enterprise [Hardcover]

Thomas Byers (Author), Richard Dorf (Author), Andrew Nelson (Author)

Book Description

Publication Date: January 14, 2010 | ISBN-10: 0073380180 | ISBN-13: 978-0073380186 | Edition: 3

For business, engineering, and science students and professionals who demand a comprehensive guide to high-growth entrepreneurship, Technology Ventures is the leading resource for analyzing opportunities and building new enterprises. Drawing on the latest academic research and practitioner insights, Technology Ventures integrates clear theoretical frameworks with action-oriented examples and exercises. Its broad perspective on "technology," including clean tech, information technology and the life sciences, ensures wide-ranging appeal to anyone with an interest in high-potential ventures.

The extensive features in this edition include:

Expanded attention to "clean tech" startups in the energy and environment sectors

Special coverage of university technology commercialization, open source innovation, and social entrepreneurship

Eight cases, including two from the well-known Harvard Business School archive

A "venture challenge" business plan exercise at the end of each chapter

Extensive web-based resources, including sample presentations, more cases and business plans, and numerous videos of entrepreneurs and other thought leaders

Editorial Reviews

About the Author

Tom Byers is Professor of Management Science and Engineering at Stanford University and founder of the Stanford Technology Ventures Program, which is dedicated to accelerating high-technology entrepreneurship education and creating scholarly research on technology-based firms. After receiving his Ph.D. from UC Berkeley, Tom spent over a decade in leadership positions in technology companies including Symantec Corporation. His teaching awards include Stanford's highest honor in 2005 and three national awards for entrepreneurship educators.

Richard C. Dorf is Professor of Electrical Engineering and Professor of Management at the University of California, Davis. He is author of Introduction to Electric Circuits (7th Ed.), Modern Control Systems (10th Ed.), Handbook of Electrical Engineering (3rd Ed.), Handbook of Engineering (2nd Ed.), and Handbook of Technology Management. He is the co-founder of six technology firms and was recently elected a Fellow Member in The American Society for Engineering Education (ASEE)in recognition of his outstanding contributions to the Society.

Andrew J. Nelson is Assistant Professor of Management at the University of Oregon's Lundquist College of Business, where he teaches courses in strategy and entrepreneurship. He received his Ph.D. and B.A. degrees from Stanford University and his M.Sc. from Oxford University. Prior to joining the University of Oregon, he held the post of Lecturer in management science and engineering at Stanford University. Dr. Nelson is well known for his research into university-based entrepreneurship

Product Details

• Hardcover: 704 pages
• Publisher: McGraw-Hill Science/Engineering/Math; 3 edition (January 14, 2010)
• Language: English
• ISBN-10: 0073380180
• ISBN-13: 978-0073380186
• Product Dimensions: 7 x 1.3 x 8.9 inches
• Shipping Weight: 2.7 pounds (View shipping rates and policies)
• Average Customer Review: 3.2 out of 5 stars  See all reviews (5 customer reviews)
• Amazon Best Sellers Rank: #159,634 in Books (See Top 100 in Books)

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Most Helpful Customer Reviews

8 of 8 people found the following review helpful

4.0 out of 5 stars Expensive but very comprehensive August 13, 2010

By startupsidekick

Format:Hardcover

Technology Ventures is a book that I'll be keeping for a long time. It is a bit expensive (it's a text book, so this is not unexpected), but unlike many other books, you'll probably keep this one.

It covers the basics of launching a business, and it discusses legal issues, marketing, and HR in an engaging format.

Who should read this book:
If you have an academic background in technology, and want to launch a new business, this book will be perfect for you

Who should not read this book:
If you are looking for a quick, light read, this book will be too much for you. Also, if you're looking for information about social media marketing tactics, this book won't really help you

What I like about this book is that it really provides you with everything you need to know about launching a technology company. It covers everything, from the conception stage, to the legal issues. It is taught to Stanford students, and with good reason; its a very good book.

Jason
[...] (Visit us for more entrepreneurial advice on technology ventures)

2 of 2 people found the following review helpful

4.0 out of 5 stars Easy to Read, Lots of Real World Examples September 27, 2010

By CmdrPWG

Format:Hardcover|Amazon Verified Purchase

As far as text books go I like this more than most. While it lacks pictures, there are several diagrams and charts that make the material easier to grasp. The best part about this book is its constant use of real world companies as examples to explain the points they make in each chapter. Good for novice and advanced students of this topic.

1 of 1 people found the following review helpful

3.0 out of 5 stars Layout is weird and text is hard to read May 25, 2012

By Corey F. Nishioku

Format:Paperback|Amazon Verified Purchase

Well the layout is a little weird. Not like normal textbooks but it is broken up by main sections then by subsections and I honestly didn't read much more than the 3rd or 4th chapter because of the way it was written. The text is a light blue color which makes it somewhat hard to read for long periods of time. Starts to blend in with the white paper.

The content was dry and nothing I hadn't really learned in marketing or entrepreneurship classes.