This work is about how businesspeople, educators and government leaders can learn to understand and exploit the coming technological innovations that should determine who wins and who loses into the next century. Rather than offering "soft trends" that may or may not come to pass, it defines "hard trends" that are fully predictable, and that provide readers with specific new tools and rules for turning rapid change into an overwhelming competitive advantage. Daniel Burrus, a consultant to some of the world's top companies, makes technology and its cutting-edge applications truly user-friendly by presenting them in the form of a familiar metaphor - a card game. In the book, seven characters play cards, learning how to use 24 new cards - which represent new technologies - to form unbeatable combinations. As it is played out, the game helps readers to recognize and understand the technological revolution under way worldwide; use hard trends as a foundation for personal and organizational planning; encourage people of all ages to become excited by discovering creative applications for the new tools of technology; and use this personalized, tested system for shaping a future that can make them soar beyond their competition. Roger Gittines is the co-author of "The Egoscue Method of Health Through Motion" and "What Men Won't Tell You But Woman Want to Know".
Daniel Burrus is considered one of the world's leading technology forecasters and strategists, and is the founder and CEO of Burrus Research, a research and consulting firm that monitors global advancements in technology driven trends to help clients better understand how technological, social and business forces are converging to create enormous, untapped opportunities. He is the author of six books, including The New York Times and The Wall Street Journal best seller Flash Foresight: How To See the Invisible and Do the Impossible as well as the highly acclaimed Technotrends.
In 1983, Burrus became the first and only futurist to accurately identify the twenty technologies that would become the driving force of business and economic change for decades to come. Since then, he has continued to establish a worldwide reputation for his exceptional record of predicting the future of technological change and its direct impact on the business world. He has helped hundreds of clients identify new opportunities and develop successful competitive strategies based on the creative application of leading-edge technologies, and has delivered over 2,400 keynote speeches to corporations, associations, and professional organizations worldwide.
In his keynote presentations, Mr. Burrus is a master at tailoring his message to each individual audience as he addresses relevant trends and offers powerful, practical guidance for turning rapid technology-driven change into a competitive advantage. His captivating style blends timely and provocative insights and actionable knowledge with just the right amount of humor and motivation.
His interest in research became apparent in his third year of college, when Burrus became one of the first undergraduates in the nation to direct a federal research grant. He has founded and managed six businesses, three of which were national leaders in their first year. As a highly successful entrepreneur, he knows how to translate research findings into practical business advantages.
Burrus' client list encompasses a wide range of industries, and includes many Fortune 500 companies such as GE, IBM, Oracle, Microsoft, DuPont, Google, Toshiba, Procter & Gamble, American Express, Northwestern Mutual, ExxonMobil, and Sara Lee. He has been the featured subject of a PBS Special, has appeared on programs such as CNN, CNBC and Bloomberg, and is quoted in a variety of publications, including The Wall Street Journal, USA Today, Fortune and Industry Week.
For more from Daniel Burrus you can follow @DanielBurrus on Twitter, join him on Facebook at http://www.facebook.com/DanielBurrus or visit his website http://www.burrus.com/
