Technotrends: How to Use Technology to Go Beyond Your Competition [Paperback]

Daniel Burrus (Author)

Book Description

Publication Date: August 3, 1994

One of the world's foremost technology forecasters reveals 24 breakthrough technologies and shows how they will revolutionize the business world of tomorrow.

Editorial Reviews

From Publishers Weekly

Burrus, technology futurist, and Gittines ( What Men Won't Tell You But Women Need to Know ) begin this intriguing book by rejecting the widespread notion that the U.S. has completely lost its competitive edge in the global marketplace. They argue that the time has come for America to once again play by its own rules, new rules that will take us beyond the competition. Employing a dramatic mode of inquiry, they describe the "techno-education" of seven fictional characters who play cards under Burrus's guidance. This framework enables the characters to identify and analyze a plethora of technical trends from "electronic data interchange" to "fuzzy logic"--software that can deal with conflicts and contradictory commands. The authors also offer stimulating perspectives on core technologies, management and marketing theories, education, training and changing American industries. The card-playing strategem, however, limits the authors' effectiveness in developing their major themes. 50,000 first printing; $75,000 ad/promo.
Copyright 1993 Reed Business Information, Inc. --This text refers to an out of print or unavailable edition of this title.

From Library Journal

Burrus, an author and CEO of his own research and consulting firm, forecasts the technological innovations that may determine business competitiveness into the next century. The book's scenario is a fictional card game with seven players of varying occupations. Burrus's character leads them through a game whose changing rules and cards represent new technologies. While Burrus details a wide range of applications, his actual coverage of the core technologies is limited. Readers are left without practical guidance on how to access or fund any desired applications. Other books on this topic provide a more descriptive analysis. In addition, Burrus assumes that all problems, whether in education, global competitiveness, or war, can be solved simply with technology. Not an essential purchase.
- Kathy Shimpock-Vieweg, O'Connor Cavanagh Lib., Phoenix
Copyright 1993 Reed Business Information, Inc. --This text refers to an out of print or unavailable edition of this title.

See all Editorial Reviews

Product Details

• Paperback: 400 pages
• Publisher: Collins; 1st pb ed edition (August 3, 1994)
• Language: English
• ISBN-10: 0887307000
• ISBN-13: 978-0887307003
• Product Dimensions: 7.8 x 5.3 x 1.1 inches
• Shipping Weight: 8.8 ounces
• Average Customer Review: 5.0 out of 5 stars  See all reviews (2 customer reviews)
• Amazon Best Sellers Rank: #1,890,181 in Books (See Top 100 in Books)

More About the Author

Daniel Burrus is considered one of the world's leading technology forecasters and strategists, and is the founder and CEO of Burrus Research, a research and consulting firm that monitors global advancements in technology driven trends to help clients better understand how technological, social and business forces are converging to create enormous, untapped opportunities. He is the author of six books, including The New York Times and The Wall Street Journal best seller Flash Foresight: How To See the Invisible and Do the Impossible as well as the highly acclaimed Technotrends.

In 1983, Burrus became the first and only futurist to accurately identify the twenty technologies that would become the driving force of business and economic change for decades to come. Since then, he has continued to establish a worldwide reputation for his exceptional record of predicting the future of technological change and its direct impact on the business world. He has helped hundreds of clients identify new opportunities and develop successful competitive strategies based on the creative application of leading-edge technologies, and has delivered over 2,400 keynote speeches to corporations, associations, and professional organizations worldwide.

In his keynote presentations, Mr. Burrus is a master at tailoring his message to each individual audience as he addresses relevant trends and offers powerful, practical guidance for turning rapid technology-driven change into a competitive advantage. His captivating style blends timely and provocative insights and actionable knowledge with just the right amount of humor and motivation.

His interest in research became apparent in his third year of college, when Burrus became one of the first undergraduates in the nation to direct a federal research grant. He has founded and managed six businesses, three of which were national leaders in their first year. As a highly successful entrepreneur, he knows how to translate research findings into practical business advantages.

Burrus' client list encompasses a wide range of industries, and includes many Fortune 500 companies such as GE, IBM, Oracle, Microsoft, DuPont, Google, Toshiba, Procter & Gamble, American Express, Northwestern Mutual, ExxonMobil, and Sara Lee. He has been the featured subject of a PBS Special, has appeared on programs such as CNN, CNBC and Bloomberg, and is quoted in a variety of publications, including The Wall Street Journal, USA Today, Fortune and Industry Week.

For more from Daniel Burrus you can follow @DanielBurrus on Twitter, join him on Facebook at http://www.facebook.com/DanielBurrus or visit his website http://www.burrus.com/

Customer Reviews

Most Helpful Customer Reviews

4 of 5 people found the following review helpful:

5.0 out of 5 stars review Technotrends : How to Use Technology to Go Beyond You, April 21, 2000

By 

Gina Hinds - See all my reviews

This review is from: Technotrends: How to Use Technology to Go Beyond Your Competition (Paperback)

I was a little concerned about the date of the book 1993, but I found this to be a very good business book, that makes a lot of great points. His ideas about going beyond your competition are great. I would recommend this book to anyone that wants to understand their future business success better.

3 of 5 people found the following review helpful:

5.0 out of 5 stars Great Book, February 20, 2006

By 

Ken Wheatley (San Diego, CA) - See all my reviews
(REAL NAME)   

This review is from: Technotrends: How to Use Technology to Go Beyond Your Competition (Hardcover)

I enjoyed this book so much that I still have it on my bookshelf. It's interesting to review it years later and see how many of the "predictions" about technology development came true. I wish he would write another book.