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Technotrends: How to Use Technology to Go Beyond Your Competition Paperback – August 3, 1994

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Editorial Reviews

From Publishers Weekly

Burrus, technology futurist, and Gittines ( What Men Won't Tell You But Women Need to Know ) begin this intriguing book by rejecting the widespread notion that the U.S. has completely lost its competitive edge in the global marketplace. They argue that the time has come for America to once again play by its own rules, new rules that will take us beyond the competition. Employing a dramatic mode of inquiry, they describe the "techno-education" of seven fictional characters who play cards under Burrus's guidance. This framework enables the characters to identify and analyze a plethora of technical trends from "electronic data interchange" to "fuzzy logic"--software that can deal with conflicts and contradictory commands. The authors also offer stimulating perspectives on core technologies, management and marketing theories, education, training and changing American industries. The card-playing strategem, however, limits the authors' effectiveness in developing their major themes. 50,000 first printing; $75,000 ad/promo.
Copyright 1993 Reed Business Information, Inc. --This text refers to an out of print or unavailable edition of this title.

From Library Journal

Burrus, an author and CEO of his own research and consulting firm, forecasts the technological innovations that may determine business competitiveness into the next century. The book's scenario is a fictional card game with seven players of varying occupations. Burrus's character leads them through a game whose changing rules and cards represent new technologies. While Burrus details a wide range of applications, his actual coverage of the core technologies is limited. Readers are left without practical guidance on how to access or fund any desired applications. Other books on this topic provide a more descriptive analysis. In addition, Burrus assumes that all problems, whether in education, global competitiveness, or war, can be solved simply with technology. Not an essential purchase.
- Kathy Shimpock-Vieweg, O'Connor Cavanagh Lib., Phoenix
Copyright 1993 Reed Business Information, Inc. --This text refers to an out of print or unavailable edition of this title.

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Product Details

  • Paperback: 400 pages
  • Publisher: Collins; Reprint edition (August 3, 1994)
  • Language: English
  • ISBN-10: 0887307000
  • ISBN-13: 978-0887307003
  • Product Dimensions: 5.3 x 0.9 x 8 inches
  • Shipping Weight: 8.8 ounces
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (2 customer reviews)
  • Amazon Best Sellers Rank: #1,794,998 in Books (See Top 100 in Books)

More About the Author

Daniel Burrus is considered one of the world's leading futurists on global trends and innovation. The New York Times has referred to him as one of the top three business gurus in the highest demand as a speaker.

He is a strategic advisor to executives from Fortune 500 companies, helping them to develop game-changing strategies based on his proven methodologies for capitalizing on technology innovations and their future impact. His client list includes companies such as Microsoft, GE, American Express, Google, Toshiba, Procter & Gamble, Honda, and IBM.

He is the author of six books, including The New York Times and WallmStreet Journal best-seller Flash Foresight: How To See The Invisible and Do The Impossible, as well as the international best-seller Technotrends.

He is also a featured writer on the topics of innovation, change and the future for CNBC, Huffington Post, and Wired Magazine to name a few.

He has been the featured subject of several PBS television specials and has appeared on programs such as CNN, Fox Business, and Bloomberg, and is quoted in a variety of publications, including The Wall Street Journal, Financial Times, Fortune, and Forbes.

He has founded six businesses, three of which were national leaders in the United States in the first year. He is the CEO of Burrus Research, a research and consulting firm that monitors global advancements in technology driven trends to help clients profit from technological, social and business forces that are converging to create enormous, untapped opportunities.

His accurate predictions date back to the early 1980s where he became the first and only futurist to accurately identify the twenty technologies that would become the driving force of business and economic change for decades to come. Since then, he has continued to establish a worldwide reputation for his exceptional record of predicting the future of technology driven change and its direct impact on the business world.

For more from Daniel Burrus you can follow @DanielBurrus on Twitter, join him on Facebook at or visit his website

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Most Helpful Customer Reviews

6 of 7 people found the following review helpful By Gina Hinds on April 21, 2000
Format: Paperback
I was a little concerned about the date of the book 1993, but I found this to be a very good business book, that makes a lot of great points. His ideas about going beyond your competition are great. I would recommend this book to anyone that wants to understand their future business success better.
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5 of 7 people found the following review helpful By Ken Wheatley on February 20, 2006
Format: Hardcover
I enjoyed this book so much that I still have it on my bookshelf. It's interesting to review it years later and see how many of the "predictions" about technology development came true. I wish he would write another book.
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