Customer Reviews

Tectonic Shift : The Geoeconomic Realignment of Globalizing Markets

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If you are going to read this book, I recommend you to do so with a grain of salt. This prophetical novel by Jagdish Sheth and Rajendra S Sisodia is highly dogmatic, and because of that, many of his assertion made are groundless and illogical. The authors fail to look beyond the economical relations among countries and underestimate the political and historical tensions among them. For example, they hypothesize that all of Middle East will eventually unify and enter the EU block, but they fail to adequately explain how exactly the political/religious tensions among these ME countries are going to settle. They also make similar assertion regarding the unification of Asia block as well, but they too again fail to explain how the political/cultural tensions among these countries are going to settle. But these two are not all. Sheth and Sisodia make many other groundless arguments regarding many issues. They either forcefully tried to make sense of their theory or really believe in some irrational ideaology that economical relationship cures foreign tensions among countries. If you are truely interested and in reading this book, I recommend you to also touch upon "Globalization and Its Discontents" by Joseph Stiglitz, and most importantly, to read with criticallity and caution.