Customer Reviews

Telecom Churn Management (Customer Telecare Series)

5 star:		(12)
4 star:		(1)
3 star:		(0)
2 star:		(1)
1 star:		(0)

 

 

While I'm finding the content of this book very helpful, I am amazed at the very poor editing. There are numerous typos and format errors to the point of distraction. I would expect this from a student paper thrown on the web, but not a published book and certainly not at the price I paid.

If you want to learn about Telecom Churn this is the book as long as you can focus on the content and not the presentation.

I bought this book so that I could get an in-depth understanding of churn, but what I found instead was a fifth-grade level writing style (like the "Dummies" books) that took basic concepts that could be written in one sentence and stretched them across many pages. This book focuses more on the various business tactics that are needed to run a business well, and little attention to the math that factors into the churn calculations. I'm trying to implement churn analysis at my company, and this isn't helping as much as I expected it to.

This book by Rob Mattison articulates a coherent business strategy for telecomm in an era of competition. The basic principles of customer retention hold true for any service business. You should know your customer. This book will explain tools and techniques for doing just that and for marketing to that customer based upon the deep understanding of that customer's needs and motivations. Besides, it is a very readable text that communicates the core ideas effectively. Highly recommended for telecomm execs and for those suppliers who would understand the telecom provider as a customer.

This book gave me new insight into the issues facing telecommunications companies in today's volatile business environment. Customer churn is a pervasive and persistent issue in the industry and this book describes innovative new concepts and business models to manage this issue more effectively. The book provided plenty of food for thought and yet was easy to read and understand.

Robert Mattison has done a great job by writing this book. If you are looking for a reference book that you could use as to how to retain your customers, this is the book you are looking for! As a CRM consultant in the telco area, I have no doubt that I will make very good use of the book in my next project! I recommend it to both consultants and also to all the telco marketing and customer service people.

Rob Mattison's book does an excellent job of simplifying the world of churn for the wireless operator. As the director of marketing for a wireless provider, figuring out how to approach the sticky issues of churn is a real challenge.

This book, like all of the books that Mattison has written about telecommunications, provides me with a clear, simple formula for understanding and addressing these issues.

I highly recommend this book to all telephone company executives.

This book clearly defines the many causes for churn in the telecom area and provides very helpful tactics to combat this problem. It was of vital assistance to me.

This book gave me new insight into the issues facing telecommunications companies in today's volatile business environment. Customer churn is a pervasive and persistent issue in the industry and this book describes innovative new concepts and business models to manage this issue more effectively. The book provided plenty of food for thought and yet was easy to read and understand.

As an telecommunications consultant, I found this book amazingly easy to read and to understand. It has a straightforward approach and allows the reader to take actionable items. An important book for anyone dealing with churn in the telecommunications industry.

As an telecommunications consultant, I found this book amazingly easy to read and to understand. It has a straightforward approach and allows the reader to take actionable items. An important book for anyone dealing with churn in the telecommunications industry.