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The bubble has burst! The period of effortless, double-digit growth and skyrocking capitalization for telecom carriers is over. With many carriers struggling and stocks falling, the telecom industry has become more unforgiving, competitive, and cut-throat than ever. The market's long-term potential is still enormous, but success now requires a sharp business and technology savvy management team--and adherence to sound, hardheaded business management principles. That's what Telecom Management Crash Course is all about--it takes a functional business look at the fundamentals of successfully running a hardware manufacturing company, software development firm, and service provider.
A TRUE TELECOM TEXT FOR OUR TIME!
In Telecom Management Crash Course, P.J. Louis, a top industry advisor and author of the wildly popular M-Commerce Crash Course shows telecom servers how to efficiently manage the technology advantages and back-end operations to survive--and prosper--in this challenging economic climate. He covers the business of telecom--everything from the various types of telecom companies to developing a product that the market can really use. Invaluable to executives, managers, and decision-makers at telecom carriers of all sizes, this much-needed resource is a veritable executive summary of how (and how not) to run a telecom business--and includes advice, tricks-of-the-trade, solutions, factual information, and strategies that can keep your busines afloat while others are sinking.
LOOK INSIDE TO LEARN:
* The best organizational structures
* Sales and marketing fundamentals
* How to evaluate the marketplace and the financial value of products and services
* The most effective management styles
* How to integrate technological and business objectives
* How to develop and implement market-driven strategy
* What you need to know about state and federal regulatory considerations
* How globalization affects every carrier
* Manufacturing and outsourcing techniques.
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Most Helpful Customer Reviews
2 of 3 people found the following review helpful:
5.0 out of 5 stars
Timely & on target,
By Gary Pellegrino (North Branch, NJ United States) - See all my reviews
This review is from: Telecom Management Crash Course : A Telecom Company Survival Guide (Crash Course) (Paperback)
Mr. Louis has provided a "must have" resource for survival of telecoms. While HRA departments have become somewhat of a profit center with downsizing, the Telecom Management Course book offers an insight that may allow the slowdown of both the cause and effect. Focusing on the TEAM aspect and fundamentals of all Telecom sectors helps one to understand the interaction required to maintain profitability in any environment. Mr. Louis is on target with topic and timely once again.
2.0 out of 5 stars
Not Bad,
By Terrence Johnson "Terrence Johnson" (North Carolina) - See all my reviews
This review is from: Telecom Management Crash Course : A Telecom Company Survival Guide (Crash Course) (Paperback)
The author referenced the information as advertised but not as completely as I would have liked. Worth the look.
3 of 5 people found the following review helpful:
5.0 out of 5 stars
Insight from a trusted advisor,
By Jeff Crollick (Temple Terrace, FL United States) - See all my reviews
This review is from: Telecom Management Crash Course : A Telecom Company Survival Guide (Crash Course) (Paperback)
Mr. Louis' "tell it like it is" insight into the art of selling products and services in a tumultuous environment is refreshing. He provides succinct advice based on real experiences, in the good times as well as the bad times. I consider this book an essential tool for anyone thinking about entering or surviving in the Telecom arena.
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