Telecommunications Management (LEA Telecommunications Series) [Hardcover]

Richard Gershon (Author), Richard A. Gershon (Author)

Book Description

Publication Date: January 1, 2001 | ISBN-10: 0805830022 | ISBN-13: 978-0805830026

With today's communications industry experiencing major changes on an almost daily basis, media managers must have a clear understanding of the different delivery platforms, as well as a grasp of critical management, planning, and economic factors in order to stay current and move their organizations forward.

Telecommunications Management helps current and future media professionals understand the relationship and convergence patterns between the broadcast, cable television, telephony, and Internet communication industries. Author Richard A. Gershon examines telecommunications industry structures and the management practices and business strategies affecting the delivery of information and entertainment services to consumers. He brings in specialists to present the finer points of management and planning responsibilities. Case studies from the International Radio and Television Society (IRTS) competition supplement the main text and offer an invaluable perspective on management issues.

Developed for students in telecommunications management, electronic media management, and telecommunication economics, this volume also serves as a practical reference for the professional manager.

Editorial Reviews

About the Author

Richard A. Gershon (Ph.D., Ohio University) is Professor of Telecommunications in the School of Communication at Western Michigan University. Dr. Gershon is co-founder of the Telecommunications Management program at the university, where he teaches courses in telecommunications management, law and policy and communication technology. He is the author of Telecommunications Management: Industry Structures and Planning Strategies (2001) and The Transnational Media Corporation: Global Messages and Free Market Competition, winner of the 1998 book of the year by the U.S. National Cable Television Museum. Dr. Gershon has twice been selected for teaching honors, including the Steven H. Coltrin Professor of the Year Award (2000) by the International Radio & Television Society (IRTS) and the Barry Sherman Award for Teaching Excellence (2001) by the Management and Economics division of the Association for Education in Journalism and Mass Communication (AEJMC).

Product Details

• Hardcover: 384 pages
• Publisher: Routledge (January 1, 2001)
• Language: English
• ISBN-10: 0805830022
• ISBN-13: 978-0805830026
• Product Dimensions: 9.3 x 6.2 x 1.2 inches
• Shipping Weight: 1.7 pounds (View shipping rates and policies)
• Average Customer Review: 3.0 out of 5 stars  See all reviews (2 customer reviews)
• Amazon Best Sellers Rank: #3,140,224 in Books (See Top 100 in Books)

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Customer Reviews

Most Helpful Customer Reviews

1 of 1 people found the following review helpful:

3.0 out of 5 stars Very old book, November 16, 2009

By 

Mohammed A. Alnasser "Onest man" (Vapo,IN) - See all my reviews
(REAL NAME)   

Amazon Verified Purchase

This review is from: Telecommunications Management (LEA Telecommunications Series) (Hardcover)

The book, but the problem it is very old and will not work for those who seek updated information in the industry. In the other hand the book is a great reference book for those who are new in the industry. So see, what is your purpose of having a book.

3.0 out of 5 stars Good book, January 28, 2011

By 

Alban - See all my reviews

Amazon Verified Purchase

This review is from: Telecommunications and Business Strategy (Paperback)

If you are looking for a general overview of Telco business, you might find this book helpful. My expectations were higher, but still I recommend it, it is not a waste of time.