Today's telecommunications networks offer small businesses powerful new ways to extend their reach and maximize their profits. Now, there's a book that cuts through the jargon, helping non-technical managers and entrepreneurs to make more intelligent, profitable decisions. Telecommunications Technologies For Small Business gives you a rock-solid foundation in telecommunications for evaluating and managing any voice, data, and Internet technology -- not just today, but for years to come. Frank Panzarino illuminates telecommunications with practical examples, extensive visuals, and expert insight -- and without math, jargon, or complexity. He starts with the basics, then introduces the benefits and limitations of the traditional telephone network, and moves on to next-generation telecommunications for the small business and home office. The book includes comparisons of today's leading high-speed Internet access alternatives, as well as an up-to-date review of the role of regulation in today's telecommunications marketplace. Panzarino concludes by previewing what's coming next -- and offering practical insights small businesses can use to plan for it. For every small business or home office entrepreneur who needs to understand telecommunications.
Book Description
Editorial Reviews
Amazon.com Review
Telecommunications Technologies for Small Businesses serves as a sort of cheat sheet for anyone shopping around for voice and (especially) data links for business applications. Frank Panzarino defines terms, explains concepts, and highlights the relative merits of different ways of getting signals from point A to point B. A lot of this is academic--rare is the business owner who needs to know about television scan rates in order to make a buying decision--but other aspects of his coverage, such as billing metrics for different kinds of networks, will prove valuable.
A few of Panzarino's descriptions and explanations are inaccurate (a favorite: "Recently, there have been several attempts to standardize on suffixes such as .com, .net, .edu, etc., without much success") and more than a few tread the narrow line between concise and oversimplified, particularly when they have to do with applications of telecommunications links (such as Internet connectivity). Still, his definitions of terms and explanations of concepts are generally broadly accurate, and Panzarino's expertise in the design and marketing of telecommunications products overshadows his relative inexperience with Internet applications. The reader is left wishing for a second edition of this book in which the simple, scattershot coverage of random details--do we really need a picture of the Energy Star logo, or a section on what a data projector does?--is cut out, and the enlightening explanations of telecoms are given more space. --David Wall
Topics covered: Lots of stuff, including everything from basic electric circuit theory and the history of telephone service to broadband data channels and virtual private networks (VPNs). Coverage is oriented more toward defining terms and explaining concepts; highly technical details get left for other resources.
From the Back Cover
The complete telecom briefing for entrepreneurs and managers
- The complete telecom guide for nontechnical entrepreneurs and managers
- Networks, equipment, and services from the basics to the cutting edge!
- Choosing the right high-speed Internet services: xDSL, cable, satellite, and beyond
Today's telecommunications networks offer small businesses powerful new ways to extend their reach and maximize their profits. Now, there's a book that cuts through the jargon, helping nontechnical managers and entrepreneurs to make more intelligent, profitable decisions. Telecommunications Technologies for Small Business gives you a rock-solid foundation in telecommunications for evaluating and managing any voice, data, and Internet technology—not just today, but for years to come. Frank Panzarino covers all this, and more:
- How telecommunications works: the basics, from the ground up
- The benefits and limitations of the traditional telephone network
- Next-generation networks for the small business and home office
- Comparing high-speed Internet access alternatives: xDSL, cable modems, and satellite
- Telecommunications for audio and video: next-generation multimedia and beyond
- The role of regulation in today's telecommunications marketplace
- What's on the horizon—and how to plan for it
Frank Panzarino illuminates telecommunications with practical examples, extensive visuals, and expert insight—and without math, jargon, or complexity. You don't need a technical background to master telecommunications: all you need is Telecommunications Technologies for Small Business.
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5.0 out of 5 stars
A superb book that simplifies a complex subject,
This review is from: Telecommunications Technologies for Small Business (Paperback)
I was searching for a book that would explain the concepts of telecommunications in terms that I could understand. I am a pilot, not an engineer... After some searching I came across this book by Mr. Panzarino. It is superb! The book is divided into three sections. The first being a splendid and easy to understand description of networking and telecommunications equipment. The second section is devoted to an examination of personal computers, traditional voice equipment and local networking. (Quite frankly, I found this section to be worth it's weight in gold.) Section three gives us an interesting look into future telecom technologies.Mr. Panzarion's work is to be commended. It takes an exceptional talent to make such a complex subject both easy to understand and enjoyable to read. The book is very well written and equally well illustrated. I particuarly enjoyed the "timetables" of historic events, as they graphically illustrate the speed at which this technology is evolving. I highly recommend this book and eagerly await Mr. Panzarino's next effort!
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