Telecommunications Technologies for Small Businesses
serves as a sort of cheat sheet for anyone shopping around for voice and (especially) data links for business applications. Frank Panzarino defines terms, explains concepts, and highlights the relative merits of different ways of getting signals from point A to point B. A lot of this is academic--rare is the business owner who needs to know about television scan rates in order to make a buying decision--but other aspects of his coverage, such as billing metrics for different kinds of networks, will prove valuable.
A few of Panzarino's descriptions and explanations are inaccurate (a favorite: "Recently, there have been several attempts to standardize on suffixes such as .com, .net, .edu, etc., without much success") and more than a few tread the narrow line between concise and oversimplified, particularly when they have to do with applications of telecommunications links (such as Internet connectivity). Still, his definitions of terms and explanations of concepts are generally broadly accurate, and Panzarino's expertise in the design and marketing of telecommunications products overshadows his relative inexperience with Internet applications. The reader is left wishing for a second edition of this book in which the simple, scattershot coverage of random details--do we really need a picture of the Energy Star logo, or a section on what a data projector does?--is cut out, and the enlightening explanations of telecoms are given more space. --David Wall
Topics covered: Lots of stuff, including everything from basic electric circuit theory and the history of telephone service to broadband data channels and virtual private networks (VPNs). Coverage is oriented more toward defining terms and explaining concepts; highly technical details get left for other resources.
From the Back Cover
The complete telecom briefing for entrepreneurs and managers
- The complete telecom guide for nontechnical entrepreneurs and managers
- Networks, equipment, and services from the basics to the cutting edge!
- Choosing the right high-speed Internet services: xDSL, cable, satellite, and beyond
Today's telecommunications networks offer small businesses powerful new ways to extend their reach and maximize their profits. Now, there's a book that cuts through the jargon, helping nontechnical managers and entrepreneurs to make more intelligent, profitable decisions. Telecommunications Technologies for Small Business gives you a rock-solid foundation in telecommunications for evaluating and managing any voice, data, and Internet technologynot just today, but for years to come. Frank Panzarino covers all this, and more:
- How telecommunications works: the basics, from the ground up
- The benefits and limitations of the traditional telephone network
- Next-generation networks for the small business and home office
- Comparing high-speed Internet access alternatives: xDSL, cable modems, and satellite
- Telecommunications for audio and video: next-generation multimedia and beyond
- The role of regulation in today's telecommunications marketplace
- What's on the horizonand how to plan for it
Frank Panzarino illuminates telecommunications with practical examples, extensive visuals, and expert insightand without math, jargon, or complexity. You don't need a technical background to master telecommunications: all you need is Telecommunications Technologies for Small Business.