Telemarketing presents organisations with some great opportunities to win more business. If done professionally it can help to stimulate sales, generate leads and build rapport with customers. If done incorrectly it can lose business, alienate customers and destroy an organisation's reputation. In addition, you could also fall foul of the law. So it pays to get it right. This highly practical and popular guide shows: how to get through to the decision maker; how to promote the benefits of services and products over the telephone; how to plan and structure calls for maximum results; how to use your voice and personality on the telephone to build rapport; how to handle objections and secure the appointment or order and how to convert enquiries into sales.
Telemarketing, Cold Calling and Appointment Making - The...
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Book Description
Editorial Reviews
Review
This highly informative, clearly writen book covers every aspect of telemarketing. In fact everything you need to know about how to build your busines by telephone. HSBC Bank
About the Author
Pauline Rowson has written eight business and motivational books in the easy step by step series. For ten years she ran her own highly successful marketing, public relations and training agency. She is also the author of the popular marine mystery series of crime and thriller novels.
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More About the Author
British crime writer, author of the popular marine mystery series of police procedurals featuring the likeable series hero the flawed and rugged Inspector Andy Horton. Also author of two crime thriller novels. Set on the south coast of England these have been hailed in the US and the UK as 'exemplary procedurals,' 'deserving mention in the same breath as works in the upper echelon of both American procedurals (those by McBain and Joseph Wambaugh for example) and their British counterparts, including the work of Peter Robinson and John Harvey.' Pauline Rowson is also the author of several marketing and motivational books. Her passions - writing and the sea- and her fascination with adventure, heroes and murder mystery stories means she is writing many more Inspector Horton novels to delight her rapidly growing band of fans. Pauline Rowson is also a professional, entertaining and inspirational speaker.
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