Television Disrupted: The Transition from Network to Networked TV [Paperback]

Shelly Palmer (Author)

Book Description

Publication Date: April 14, 2006

What's happening to the business of television? Television Disrupted: The Transition from Network to Networked Television will empower you to make informed business, career and investment choices by giving insights into the technologies, business rules and legal issues that are shaping the future. You'll learn about: Time-shifted and on-demand viewing, mobile video, file sharing, interactive and advanced media, advertising, copyright laws, paradigm shifts, parlor tricks and much, much more.

This book will serve as a baseline to help executives, investors or professionals get a handle on the future of television and the role it plays in evolving media.

Table of Contents
1: The Businesses of Television
2: Disrupting Television Using Existing Network Technologies
3: Internet
4: Existing Wireless Networks
5: Emerging Networks
6: Content, Storytellers, Gatekeepers and Related Skills
7: Networked Value Propositions
8: Media Consumption
9: Digital Rights Management and Copyright Laws
10: The Evolution of Advertising and Audience Measurement
11: Emerging Advertising Technologies
12: Television Disrupted

About the Author
Shelly Palmer, Managing Partner, Advanced Media Ventures Group LLC, is an award-winning inventor, technologist, composer and television producer. He is the host of Media 3.0 with Shelly Palmer, a weekly business news show that can be seen on public television and online at www.media30.com. He invented Enhanced Television (Who Wants to Be a Millionaire, Monday Night Football), the most popular form of interactive television in the United States. Mr. Palmer is 1st Vice President of the National Academy of Television Arts & Sciences, NY. He created and chairs the Advanced Media Technology Emmy Awards which honors excellence in the science and technology of the media business. He is the author of one of the most popular television business news blogs, www.EmmyAdvancedMedia.com and he is a weekly columnist for www.Mediapost.com.

Editorial Reviews

Review

"Finally, a book about the whole business! Great insights, fun stories, lots of knowledge you can use. It's an easy, important read." -- Mark Cuban, Chairman and President, HDNet

"Shelly Palmer has worked tirelessly to promote and explain the concepts of Advanced Media to members of the National Academy of Television Arts and Sciences and led many industry initiatives. This is a wonderful primer for non-technical people who really need to know about technology." -- Maury Povich, Host of "Maury"

"Shelly is the perfect tour guide to the future of the television and media business. He really understands how consumers use electronics to consume media and has a wonderful way of making very complex issues seem simple." -- Gary Shapiro, President and CEO, Consumer Electronics Association

"In the real world, there is a very big difference between theory and execution. Television Disrupted is unusual because Shelly's point of view is grounded in the practical realities of business, production and technology." -- Martin J. Yudkovitz, SVP Corporate Strategy and Business Development, The Walt Disney Company

"Every media executive can learn how we got here and where the business is going. A 'must read' for anyone working in the business." -- Herb Granath, Chairman Emeritus, ESPN

"The television business is evolving at a remarkable pace. Shelly has written a book that will help you think about how the business will change and how you will change with it. I highly recommend it!" -- Peter Price, President/CEO, The National Academy of Television Arts & Sciences

"Shelly has written a multi-industry overview with a simple thesis: The world is getting more complicated daily and to sort it out, we need to know a little bit about the technologies and organizations that are making it so." -- Al Lieberman, Executive Director,
Entertainment, Media and Technology Program, Stern School of Business, NYU

"There are few writers with Shelly's depth of knowledge and breadth of experience. You will not only benefit from reading what this Renaissance man has to say, you'll feel like a genius after you read it!" -- Joe Mandese, Editor-In-Chief, Mediapost.com

"This is a book that writers and creatives should read. It will help you become a more effective marketer of intellectual property as we transition from network to networked business models." -- Mona Mangan, Executive Director, Writer's Guild of America East

"You can use this book to become an architect of the future. It explains the potential of new networked technologies in simple understandable terms and gives you tools to explore their role in your business." -- Marty Lafferty, CEO, Distributed Computing Industry Association

"Shelly is a rare combination of business guy and creative genius. His right brain, left brain approach to the complex issues covered in Television Disrupted are both refreshing and insightful." -- Tim Hanlon, SVP, Publicis Groupe Media

"Television used to be simple. It has become mind-bogglingly complicated. Shelly Palmer is now bringing order into it again. This is an enlightening and informative book that every media manager, creator, and serious consumer should keep in their survival gear." -- Eli Noam, Director, Columbia Institute for Tele-Information
Professor of Finance and Economics, Columbia Business School

"In Television Disrupted, Shelly serves a well-proportioned mix of business, entertainment, and technological issues as he points toward what's just over the horizon. And it's a lot of fun to read, too." -- V. Michael Bove, Jr., Director, Consumer Electronics Lab, MIT Media Laboratory

Book Description

The purpose of this book is to empower the reader to make informed career and investment choices by giving insight into the disparate forces (business rules, technologies, consumer behaviors and laws) that will shape the future of television.

See all Editorial Reviews

Product Details

• Paperback: 248 pages
• Publisher: Focal Press; 1 edition (April 14, 2006)
• Language: English
• ISBN-10: 0240808649
• ISBN-13: 978-0240808642
• Product Dimensions: 8.9 x 6.1 x 0.6 inches
• Shipping Weight: 1 pounds (View shipping rates and policies)
• Average Customer Review: 5.0 out of 5 stars  See all reviews (8 customer reviews)
• Amazon Best Sellers Rank: #1,160,409 in Books (See Top 100 in Books)

More About the Author

Shelly Palmer is the host of NBC Universal's Live Digital with Shelly Palmer, a weekly half-hour television show about living and working in a digital world. He is Fox 5 New York's On-air Tech Expert (WNYW-TV) and the host of SiriusXM Satellite Radio's weekly show, Shelly Palmer Digital Living. He also hosts United Stations Radio Network's, MediaBytes, a daily syndicated radio report that features insightful commentary and a unique insiders take on the biggest stories in technology, media, and entertainment. He is Managing Director of Advanced Media Ventures Group, LLC an industry-leading advisory and business development firm and the President of the National Academy of Television Arts & Sciences, NY (the organization that bestows the coveted Emmy® Awards). He invented the underlying technology for Enhanced Television (Who Wants to Be a Millionaire, Monday Night Football), the most popular form of interactive television in the United States. Six-time Emmy® Award-nominated, his professional vitae includes years of experience in television production and musical composition. A prolific composer, Palmer was the recipient of the American Society of Composers, Authors and Publishers (ASCAP's) 12th Annual Film and Television Music Award for ABC's hit series Spin City. He was also recognized the following season in the category of "Most Performed Television Themes." Palmer's music credits include the theme songs for Live with Regis & Kelly, Rivera Live and MSNBC as well as the digital debut of the "real" cat singing the classic "Meow, Meow, Meow, Meow." He is a weekly columnist for the Jack Myers Media Business Report, The Huffington Post and a regular technology commentator for CNN and CNNi. Palmer is the author of Television Disrupted: The Transition from Network to Networked TV 2nd Edition (York House Press, 2008) the seminal book about the technological, economic, and sociological forces that are changing everything and the upcoming, Overcoming The Digital Divide: How to use Social Media and Digital Tools to Reinvent Yourself and Your Career (York House Press, 2011) For more information, visit shellypalmer.com

Customer Reviews

Most Helpful Customer Reviews

2 of 2 people found the following review helpful:

5.0 out of 5 stars TV disrupted is the most intelligent book on current and future TV biz, February 10, 2007

By 

E. Mathewson "EM" (San Francisco, CA USA) - See all my reviews
(REAL NAME)   

Amazon Verified Purchase

This review is from: Television Disrupted: The Transition from Network to Networked TV (Paperback)

Television Disrupted is an excellent book, well written and intelligently describing a wide range of complex topics surrounding traditional TV and internet delivered video. It does a particularly good job in describing the recent changes and potential future directions of the television industry.

Working within the software industry serving traditional television, people have frequently asked me what they can read to build their knowledge of the TV business. Historically, this has been a tough question to answer as there have been a few discrete magazine articles that were interesting, but I was unware of any books that were current, accurate, or made sense about the future of TV. Television Disrupted has solved this dilema by providing a great overview of the historical television industry as well as the massive changes that are pending as the television business takes advantage of the opportunities provided by internet delivered video.

3 of 4 people found the following review helpful:

5.0 out of 5 stars From Network to Networked, August 12, 2006

By 

William S. Sobel "bsobel" (Old Bethpage, NY United States) - See all my reviews
(REAL NAME)   

Amazon Verified Purchase

This review is from: Television Disrupted: The Transition from Network to Networked TV (Paperback)

Its ironic that after reading Shelly Palmer's "Television Disrupted" I picked up Bill Carter's "Desperate Networks" and saw an incredible parallel.

In "Desperate Networks" Carter tells us what went wrong...In "Television Disrupted" Palmer shows us where (and how) it all started, where it is now and where it's going.

It is a must read:

for students looking to break into an industry that is in constant change

for people just beginning in the industry

and, last but not least, people like me who have been in the industry for a while and and need to keep up to date.

I would recommend it highly!

5.0 out of 5 stars Television 2.0?, November 18, 2007

By 

Laurent Pacalin (Palo Alto, California) - See all my reviews
(REAL NAME)   

Amazon Verified Purchase

This review is from: Television Disrupted: The Transition from Network to Networked TV (Paperback)

In Television Disrupted, Shelly Palmer does a great job at presenting the probable futures of TV. From broadcast to narrowcast, from linear to dynamic and time-shifted,from analog to digital, Shelly explores and tries to anticipate the response of "old media" (networks) to "new media" (networked). How will "IP" and user generated content overcome inertia and established advertising / revenue models? All fascinating questions in a well thought-out framework. In the end and as always consumers will choose and define what is to become a much richer experience known as Television 2.0!