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TELEVISION DISRUPTED: THE TRANSITION FROM NETWORK TO NETWORKED TV 2nd EDITION BY SHELLY PALMER The president of the Emmy Awards in New York has updated his seminal book about how the technological transition is changing everything. HOW TO PROSPER DURING TELEVISION S TECHNOLOGICAL TRANSITION What's happening to the business of Television? Television Disrupted: The Transition from Network to Networked Television 2nd Edition will empower you to make informed business, career and investment choices by giving insights into the technologies, business rules and legal issues that are shaping the future. You ll learn about: broadband clouds, mobile video, video snacking, Time-shifted and on-demand viewing, file sharing, advertising, copyright laws, paradigm shifts, parlor tricks and much, much more. This is a book for media, entertainment and telecommunications professionals who need an overview of the new competitive landscape. TELEVISION DISRUPTED will explain: TV for Telephone Execs Telephone for Cable TV Execs Internet for TV, Cable, Satellite & Telephone Execs Mobile Devices for Everybody
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Shelly Palmer is one of those rare talents who understands technology and the business possibilities of a new idea almost instantly. He is "the" invaluable guide to what's happening, why it matters, how it works, and which ones will get really big." --William Randolph Hearst III
"In the real world, there is a very big difference between theory and execution. Television Disrupted is unusual because Shelly's point of view is grounded in the practical realitites of business, production and technology." ----Martin J. Yudkovitz, SVP Corporate Strategy and Business Development, The Walt Disney Company
Shelly is the perfect tour guide to the future of the television and media business. He really understands how comsumers use electronics to consume media and has a wonderful way of making very complex issues seem simple --Gary Shapiro, President and CEO, Consumer Electronics Association
About the Author
Shelly Palmer is the Managing Director, Advanced Media Ventures Group, LLC. He is an award-winning inventor, technologist, composer and television producer and the host of Media 3.0 with Shelly Palmer. He invented enhanced television (Who Wants to Be as Millionaire, Monday Night Football), the most popular form of interactive television in the United States. Mr. Palmer is President of the National Academy of Arts & Sciences, NY, which bestows the coveted Emmy® Awards. He is the Vice-Chairman of the National Academy of Media Arts & Sciences and he oversees the Advanced Media Technology Emmy® Awards, which honor outstanding achievements in the science and technology of advanced media. He is the author of one of the most popular television business news blogs, www.media30.com, a weekly columnist for the Jack Myers Report, The Huffington Post and a technology commentator for CNN.com.
Product Details
Paperback: 275 pages
Publisher: York House Press; 2nd edition edition (October 31, 2008)
Shelly Palmer is Fox 5 New York's On-air Tech Expert (WNYW-TV) and the host of Fox Television's monthly show Shelly Palmer Digital Living. He also hosts United Stations Radio Network's, Shelly Palmer Digital Living Daily, a daily syndicated radio report that features insightful commentary and a unique insiders take on the biggest stories in technology, media, and entertainment. He is Managing Director of Advanced Media Ventures Group, LLC an industry-leading advisory and business development firm and a member of the Executive Committee of the National Academy of Television Arts & Sciences (the organization that bestows the coveted Emmy® Awards). He invented the underlying technology for Enhanced Television (Who Wants to Be a Millionaire, Monday Night Football), the most popular form of interactive television in the United States. Six-time Emmy® Award-nominated, his professional vitae includes years of experience in television production and musical composition. A prolific composer, Palmer was the recipient of the American Society of Composers, Authors and Publishers (ASCAP's) 12th Annual Film and Television Music Award for ABC's hit series Spin City. He was also recognized the following season in the category of "Most Performed Television Themes." Palmer's music credits include the theme songs for Live with Regis & Kelly, Rivera Live and MSNBC as well as the digital debut of the "real" cat singing the classic "Meow, Meow, Meow, Meow." He is a weekly columnist for the Jack Myers Media Business Report, The Huffington Post and a regular technology commentator for CNN and CNNi. Palmer is the author of Television Disrupted: The Transition from Network to Networked TV 2nd Edition (York House Press, 2008) the seminal book about the technological, economic, and sociological forces that are changing everything and, Overcoming The Digital Divide: How to use Social Media and Digital Tools to Reinvent Yourself and Your Career (York House Press, 2011) For more information, visit shellypalmer.com.
As someone who works for a major cable network, I can tell you that Shelly Palmer does a great job of breaking down the digital and linear distribution marketplace in this book. He is able to clearly outline the major strategic operators of multiple media distribution channels. Old media and New media have changing distribution structures that content providers are well aware of. Monetizing the new realties of distribution is at the forefront of most content providers as new revenue streams become more valuable to operating success. For anyone looking for a clear synopsis of why network distribution is changing and what might be around the corner, give Television Disrupted a read.
Si bien es una introducción muy general, algunos datos son interesantes. No es un libro técnico, tampoco de negocios. Es un resumen periodístico de las nuevas tendencias en medios.
This is one of two fine books that place TV in the context of the incipient digital age. Where Palmer, writing in 2006, sees TV as likely to retain its position as the dominant large-audience medium in our society, George Gilder's brilliant 1990 polemic "Life After Television: the Coming Transformation of Media and America and American Life" predicted, somewhat wishfully as recent history has shown, that top-down, oligarchical TV - a medium still controlled in 2013 by the corporations that own it - would be supplanted by the grass-roots, democratic phenomenon of the networked personal "telecomputer", as Gilder's archaic term for the PC.
Palmer's focus is entirely on dollars and cents, not democracy, but his book, full of technical detail that he reduces to useful "Key takeaway" summaries at the end of each chapter, shows how "networked TV" assimilates digital technologies in ways that keep it at the top of the heap of modern communications technologies.
Dispassionately, Palmer does acknowledge the democratizing power of digital technologies: "Ubiquitous, democratized production capability has flooded the Internet with content representing a very wide quality delta. As the gatekeeper's role is assumed by the proletariat, we may experience interesting sociological changes."
These very different books complement each other. Go back to McLuhan's Understanding Media and it seems to me you have most what you need to know modern communications technologies.