Television Secrets for Marketing Success: How to Sell Your Product on Infomercials, Home Shopping Channels & Spot TV Commercials from the Entrepreneur Who Gave You Blublocker(R) Sunglasses [Hardcover]

Joseph Sugarman (Author), Dick Hafer (Illustrator)

Book Description

ISBN-10: 1891686097 | ISBN-13: 978-1891686092 | Publication Date: June 1, 1998

For anyone with a product or service and interested in selling it on television, this book unlocks the secrets of how to conduct a good campaign. It helps you to determine if you have a good product, how to select the best format for selling it and then how to take the steps to get on TV along with actual examples and real experiences told by the author.

Editorial Reviews

Review

"Joe presents each step of his markeing secrets in a clear, precice manner that is as exciting and interesting..." -- Al Eicoff, Chairman Emeritus, A. Eicoff & Company

"Joe uses his insights, ideas and perspectives in this new book to clearly define what works, why it works..." -- Doug Briggs, President QVC

Carefully reading this book can save you millions of dollars in what might otherwise be hard-earned lessons." -- Ron Popeil, President, Ronco Inventions

About the Author

Joseph Sugarman is one of the nation's top direct marketers with extensive experience on all forms of television. His infomercials created in the '80s were among the first on TV and his success record was impressive. He sold over 20 million pairs of BluBlocker sunglasses establishing a brandname and eventually selling the product throughout the world and at retail. Sugarman is the winner of many awards and author of several books on marketing.

Product Details

• Hardcover: 320 pages
• Publisher: Delstar Pub (June 1, 1998)
• Language: English
• ISBN-10: 1891686097
• ISBN-13: 978-1891686092
• Product Dimensions: 10 x 7 x 1 inches
• Shipping Weight: 2 pounds (View shipping rates and policies)
• Average Customer Review: 4.5 out of 5 stars  See all reviews (2 customer reviews)
• Amazon Best Sellers Rank: #657,931 in Books (See Top 100 in Books)

Customer Reviews

Most Helpful Customer Reviews

1 of 1 people found the following review helpful:

5.0 out of 5 stars So Good I Bought It TWICE!, January 29, 2006

By 

J. Cannone "LoseTheBackPain.com" - See all my reviews
(REAL NAME)   

Amazon Verified Purchase

This review is from: Television Secrets for Marketing Success: How to Sell Your Product on Infomercials, Home Shopping Channels & Spot TV Commercials from the Entrepreneur Who Gave You Blublocker(R) Sunglasses (Hardcover)

I bought this book and loved it... but in the processing of moving I misplaced it and had to co back to Amazon and buy it again... it's that good!

Sugarman is brilliant marketer and seems like a great human being. I highly recommend this book to anyone interested in mastering the art of marketing... whether on tv or not!

Jesse Cannone

4 of 8 people found the following review helpful:

4.0 out of 5 stars A TV Home Shopping genius!, December 12, 2001

By 

Mr. Budd Margolis (London, Surrey United Kingdom) - See all my reviews
(REAL NAME)   

This review is from: Television Secrets for Marketing Success: How to Sell Your Product on Infomercials, Home Shopping Channels & Spot TV Commercials from the Entrepreneur Who Gave You Blublocker(R) Sunglasses (Hardcover)

Sugarman is a TV home shopping success and after reading his book I now know why! Hard work, good insight, lessons learned both good and bad and energy! It is a tough business and this investment will pay off many times if you stick to Joe's way!