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Television after TV: Essays on a Medium in Transition (Console-ing Passions) Paperback – November 30, 2004

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Editorial Reviews

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“A terrific collection of essays by the top scholars in the field, Television after TV revitalizes television studies by exploring the interplay between television and new media and between corporate consolidation and new forms of programming. Not willing to rest on old paradigms or theories, the authors propose new analytical frameworks for making sense of television in the age of the Internet and beyond.”—Susan J. Douglas, Catherine Neafie Kellogg Professor of Communication Studies at the University of Michigan and coauthor of The Mommy Myth


“Lynn Spigel and Jan Olsson have assembled a stellar lineup of television scholars whose unique and differentiated approaches to television studies’ future also provide a fascinating overview of where we are and how we got here. These essays will set the terms for how we look at television in the twenty-first century.”—Michele Hilmes, editor of The Television History Book

About the Author

Lynn Spigel is a professor in the Department of Radio/Television/Film at Northwestern University. She is the author of Welcome to the Dreamhouse: Popular Media and Postwar Suburbs (published by Duke University Press) and Make Room for TV: Television and the Family Ideal in Postwar America.

Jan Olsson is a professor in the Department of Cinema Studies at Stockholm University in Sweden. He is a coeditor of Nordic Explorations: Film Before 1930.

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Product Details

  • Series: Console-ing Passions
  • Paperback: 480 pages
  • Publisher: Duke University Press Books (November 30, 2004)
  • Language: English
  • ISBN-10: 0822333937
  • ISBN-13: 978-0822333937
  • Product Dimensions: 1.2 x 6 x 9 inches
  • Shipping Weight: 1.5 pounds (View shipping rates and policies)
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (1 customer review)
  • Amazon Best Sellers Rank: #736,012 in Books (See Top 100 in Books)

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"Television After TV: Essays on a Medium in Transition" by Lynn Spigel and Jan Olsson (Editors) is a scholarly collection of essays about TV culture, technology, industry, and culture. Professionals who have studied these issues in depth offer insightful analysis and criticism, and offer a range of opinions on what the future may hold. Through its consistently high-level scholarship, the book also offers the next generation of media abalysts many outstanding examples to emulate as well as suggestions on how the field of study might remain relevant.

The book is divided into four sections.

Part One is "Industry, Programs and Production Contexts". John Caldwell discusses the post-Fordist media industry's shift to producing branded content and TV's increasingly strategic relationship with the Web. Charlotte Brunsdon surveys Britain's lifestyle programs to find the social good of inclusiveness partly offset by more aggressive displays of consumerism and spectacle. Jeffrey Sconce convincingly argues that TV narratives have grown more sophisticated over time as conjecture, mythology and self-relexivity have conspired to enrich texts that in turn cultivate ever more demanding audiences. William Boddy recounts the history of interactive technologies and suggests that if the past is a guide, new technologies will merely serve to enhance the TV experience but will not revolutionize it. Lisa Parks deflates microcasting as embodied by the Oxygen network as representing a corporate scheme to more efficently market to profitable niche audiences and encourages social progressives to fight for greater TV self-expression.

Part Two is "Technology, Society and Cultural Form".
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