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Television after TV: Essays on a Medium in Transition (Console-ing Passions) Paperback – November 30, 2004
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The book is divided into four sections.
Part One is "Industry, Programs and Production Contexts". John Caldwell discusses the post-Fordist media industry's shift to producing branded content and TV's increasingly strategic relationship with the Web. Charlotte Brunsdon surveys Britain's lifestyle programs to find the social good of inclusiveness partly offset by more aggressive displays of consumerism and spectacle. Jeffrey Sconce convincingly argues that TV narratives have grown more sophisticated over time as conjecture, mythology and self-relexivity have conspired to enrich texts that in turn cultivate ever more demanding audiences. William Boddy recounts the history of interactive technologies and suggests that if the past is a guide, new technologies will merely serve to enhance the TV experience but will not revolutionize it. Lisa Parks deflates microcasting as embodied by the Oxygen network as representing a corporate scheme to more efficently market to profitable niche audiences and encourages social progressives to fight for greater TV self-expression.
Part Two is "Technology, Society and Cultural Form".Read more ›