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Tell to Win: Connect, Persuade, and Triumph with the Hidden Power of Story Hardcover – March 1, 2011
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More About the Author
Peter Guber is Chairman and CEO of the multimedia Mandalay Entertainment Group.
Prior to Mandalay, Guber was Chairman and CEO of Sony Pictures Entertainment, Chairman and CEO of Polygram Entertainment, Co-Founder of Casablanca Record & Filmworks and President of Columbia Pictures.
Guber produced or executive produced (personally or through his companies) films that garnered five Best Picture Academy Award nominations (winning for Rain Man) and box office hits that include The Color Purple, Midnight Express, Batman, Flashdance and The Kids Are All Right.
Peter Guber is the Owner and Co-executive Chairman of the NBA franchise, the Golden State Warriors. He is the Owner of the Los Angeles Dodgers, the storied Major League Baseball franchise, together with Guggenheim and Magic Johnson.
He serves as Chairman of the Board for Mandalay Baseball Properties which includes a national array of professional minor league affiliated baseball franchises and venues.
Peter Guber is a weekly entertainment and media analyst for Fox Business News and a full professor at UCLA.
He is a pre-IPO investor and serves on the board of directors of Demand Media.
He was Co-Founder of Geek Chic Daily, a multi-platform creator of genre and popular-culture content which merged with Nerdist Industries and was acquired by Legendary Pictures.
Peter Guber is a noted author with works including Inside The Deep and Shootout: Surviving Fame and (Mis)Fortune in Hollywood. Guber wrote the cover article for the Harvard Business Review titled, The Four Truths of the Storyteller, and has also authored op-ed pieces for the New York Times and the San Francisco Chronicle.
Guber's most recent business book, Tell To Win - Connect, Persuade, and Triumph with the Hidden Power of Story, became an instant #1 New York Times bestseller.
Top Customer Reviews
Guber highlights the times he failed to connect with a client, and most of the time, it was because he failed to tell a story. This may sound counter-intuitive to many in the business world. After all, isn't business about being sober and logical? Where do stories fit in? According to Guber, most people in business forget that they are dealing with humans, and in order to reach people, a sales pitch has to have an emotional component. Stories not only add an emotional dimension to business interactions, but also appeal to our natural love of good stories (which contain a challenge, struggle, and resolution). This love of the challenge-struggle-resolution story is, according to research in the book, hard-wired into our brains. Thus, stories are not just entertaining: they are powerful tools that help us connect with others, and persuade them to see our point of view.
I have to respectfully disagree with other reviewers that suggest the author doesn't explain how to tell good stories. It is true that this is not a book you would use in a creative writing class. You won't learn about the elements of a short story, or what personification is. However, the book explains how to use a certain type of story to become more successful. Guber does clearly explain how to tell an effective story.Read more ›
How do you hear about someone if you don't hear their story or a story that they tell you? You're correct - you don't. And if you don't hear about someone, then how likely is it that they are going to become successful? You're right - it's unlikely. The author in this book has strung together a bunch of stories, dropped a lot of names of famous people, and told us that telling stories is where it is at. I thought many of the stories were pretty good, but few were all that compelling.
I found the book to be an easy and quick read. There really wasn't anything earth-shattering between its covers. The message was quite simple, and you'd get it just by reading the title on the cover. So I don't really recommend someone waste their money on this tome.
I have read or skimmed a number of other books on storytelling. I think the following books are pretty good reads and probably would prove to be a better way to spend your money if you would buy one of them instead "Tell to Win." 3 stars!
>>Storytelling for Grantseekers: A Guide to Creative Nonprofit Fundraising
>>...Read more ›
I would go one step further and say that the above statement applies to all of life, not just business. We are all constantly trying to sell our ideas and points of view. We are constantly trying to convince others to see things our way - no matter if it is to buy our products/services, become our friends, join our club/organization or cause. Yet most of the time we rely on logical reasons to try and convince others.
Humans make decisions based on emotions and then use logic to justify those decisions. So if we are going to be successful we need a way to engage others emotionally. And from the earliest of history, the most successful way to engage others emotionally is with stories.
So Tell to Win is the story of the importance of stories in whatever we do. Stories have the ability to touch our hearts - to make the connection between our minds and our hearts. Stories are much easier to remember than a set of data or historical facts. Therefore we can retain, remember and retell the stories.
Peter Guber has spent his life in the entertainment industry and draws on his wealth of experience to make Tell to Win come to life. The book is filled with interesting stories about how his success was totally dependent on telling the right story. He also shares some failures which were primarily because he failed to craft a good story.Read more ›
Most Recent Customer Reviews
Great book! For anyone looking to improve their daily interactions and help get your point across this book is an excellent read!Published 5 months ago by Xavier
Peter Guber is a masterful story teller and you can tell why he has been so successful. It is not what you say it is how and why it is relevant for your listener. Thanks Peter!Published 6 months ago by S. Owen
Although this book did in fact have some good suggestions, especially for persons who have little experience in marketing or sales, make no mistake, this book is first and foremost... Read morePublished 9 months ago by Gauffroi
Reading this book is like slipping back stage into moments in pop culture that you have heard about, but never knew how they came to be. Read morePublished 14 months ago by Rohit Bhargava - Author | Speaker | Nice Guy