No matter how much trainers believe that their work is valuable, clients will always want solid, objective evidence that the training they're spending good money on is effective. "Telling Training's Story provides the tools to do just that, allowing anyone to measure a training regime's effectiveness and prove it to customers. The book's central tool is the Success Case Method (SCM), and although the SCM is rigorous enough to convince even the harshest skeptic, it's also easy to understand. The book first explains how the SCM works, and then lays out a five-step plan that shows how to perform an SCM evaluation. Later chapters elaborate on the SCM process, providing in-depth instructions and guidelines. There are also four case studies that show how SCM evaluations were performed by global organizations. Filled with examples and checklists, "Telling Training's Story levels the playing field by granting trainers the ability to prove what they know in their heart -- training works.
Robert O. Brinkerhoff, Ed.D., an internationally recognized expert in evaluation and training effectiveness, has provided consultation to dozens of major companies and organizations in the United States, South Africa, Russia, Europe, Australia, New Zealand, Singapore, and Saudi Arabia. Some of his many clients include Anglo-American Corporation, Bank of America, Bristol Meyers Squibb, Canadian Tire, Central Intelligence Agency, Ford Motor Company, QUALCOMM, U.S. Postal Service, and the World Bank.
Brinkerhoff is an author of numerous books on evaluation and training, and has been a keynote speaker and presenter at hundreds of conferences and institutes worldwide. Many leading corporations and agencies have adopted his methods and tools for training effectiveness and evaluation.
He earned a doctorate at the University of Virginia in program evaluation and is recently retired as Professor of Counseling Psychology at Western Michigan University, where he coordinated graduate programs in human resource development. He is currently a principal consultant and alliance partner with Advantage Performance Group, a firm that provides business-linked training products and services and also offers training and certification in the High Impact Learning Success Case Method processes globally.
Brinkerhoff's work experience includes a five-year stint as an officer the U.S. Navy, a carpenter, charter-boat mate in the West Indies, grocery salesman in Puerto Rico, and factory laborer in Birmingham, England where he saw the original Beatles. He has four children, thankfully mostly chronologically grown, and lives with his wife and several unruly dogs in Richland, Michigan. He can be reached at robert.brinkerhoff@wmich.edu.
