Customer Reviews

Telling Training's Story: Evaluation Made Simple, Credible, and Effective

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Brings to the topic of training evaluation what Robert Mager brought to training design. An extremely lucid read about the author's why-didn't-anybody-think-of-this-before "Success Case Method" of training evaluation. Shows how traditional "Training ROI" methods are not only impractical, but wrongheaded in trying to isolate training impact from the work environment. Offers a fast track alternative that helps you improve your training as you prove it, and team better with the business issue owners whose support you require. Not an academic tome, this is a real "how to do it" manual that provides everything you need to know to evaluate your own training projects, illustrated by real case study examples.

Many factors influence whether training succeeds in providing employees with a new tool or skill. Robert O. Brinkerhoff explains how to evaluate the success of your training programs and shows you how to distinguish between well functioning areas and those that need improvement. The book explains the "success case method" of evaluating training. Brinkerhoff presents real-world case studies to show how various companies used the program and explores the results. getAbstract recommends this book to trainers and to organizations that want a process for proving the value of training.

This is a great book. It clearly describes a training evaluation methodology in enough step-by-step detail to be able to turn around and apply it after reading the book. In addition to describing specific examples of the method's use during the book, there are also four case studies at the end...this helped me see ways to apply this method from a variety of angles. The method seems straight-forward and practical, and the book is reader-friendly. I've already recommended this to others.