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Ten Great Books on Referral Marketing

John Jantsch "Duct Tape Marketing"
The list author says: "Referral generation is the most powerful form of marketing for any business. This select group of books will help you build your referral marketing system."
The Anatomy of Buzz Revisited: Real-life lessons in Word-of-Mouth Marketing
The Anatomy of Buzz Revisited: Real-life lessons in Word-of-Mouth Marketing
"Great book about what gets people talking."
The Referral Engine: Teaching Your Business to Market Itself
The Referral Engine: Teaching Your Business to Market Itself
"Okay, to be fair, I'm the author of this one, but I've put a lot of great stuff in here, learned in working with small business owners for over 20 years."
Purple Cow, New Edition: Transform Your Business by Being Remarkable--Includes new bonus chapter
Purple Cow, New Edition: Transform Your Business by Being Remarkable--Includes new bonus chapter
"Being remarkable is how you create the most referrals."
Never Eat Alone: And Other Secrets to Success, One Relationship at a Time
Never Eat Alone: And Other Secrets to Success, One Relationship at a Time
"Build your personal and professional network"
The Secrets of Word-of-Mouth Marketing: How to Trigger Exponential Sales Through Runaway Word of Mouth
The Secrets of Word-of-Mouth Marketing: How to Trigger Exponential Sales Through Runaway Word of Mouth
"This was one of the first books on the subject of word or mouth and it's still a gem."
Endless Referrals, Third Edition
Endless Referrals, Third Edition
"Burg offers great advice, particularly for service businesses."
The 29% Solution: 52 Weekly Networking Success Strategies
The 29% Solution: 52 Weekly Networking Success Strategies
"You'll never run out of networking ideas from the founder of BNI"
Get More Referrals Now!
Get More Referrals Now!
"Bill Cates works with professional service providers to help them make referral generation a big part of the game."
Word of Mouth Marketing: How Smart Companies Get People Talking, Revised Edition
Word of Mouth Marketing: How Smart Companies Get People Talking, Revised Edition
"Andy helped found the word of mouth marketing association and this book is full of great referral ideas."
The Go-Giver: A Little Story About a Powerful Business Idea
The Go-Giver: A Little Story About a Powerful Business Idea
"Another by Bob Burg that offers the giving approach to receiving referrals."