Ten Great Books on Referral Marketing

A Listmania! list by John Jantsch "Duct Tape Marketing" (Kansas City, MO United States)
(REAL NAME)   
The list author says: "Referral generation is the most powerful form of marketing for any business. This select group of books will help you build your referral marketing system."
The Anatomy of Buzz Revisited: Real-life lessons in Word-of-Mouth Marketing
1.  The Anatomy of Buzz Revisited: Real-life lessons in Word-of-Mouth Marketing by Emanuel Rosen
The list author says:
  "Great book about what gets people talking."
$13.07   Used & New from: $1.13
4.4 out of 5 stars  See all reviews (9 customer reviews)

The Referral Engine: Teaching Your Business to Market Itself
2.  The Referral Engine: Teaching Your Business to Market Itself by John Jantsch
The list author says:
  "Okay, to be fair, I'm the author of this one, but I've put a lot of great stuff in here, learned in working with small business owners for over 20 years."
$18.40   Used & New from: $2.49
4.5 out of 5 stars  See all reviews (89 customer reviews)

Purple Cow, New Edition: Transform Your Business by Being Remarkable--Includes new bonus chapter
3.  Purple Cow, New Edition: Transform Your Business by Being Remarkable--Includes new bonus chapter by Seth Godin
The list author says:
  "Being remarkable is how you create the most referrals."
$13.31   Used & New from: $6.49
4.1 out of 5 stars  See all reviews (94 customer reviews)

Never Eat Alone: And Other Secrets to Success, One Relationship at a Time
4.  Never Eat Alone: And Other Secrets to Success, One Relationship at a Time by Tahl Raz
The list author says:
  "Build your personal and professional network"
Used & New from: $3.40
4.0 out of 5 stars  See all reviews (379 customer reviews)

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The Secrets of Word-of-Mouth Marketing: How to Trigger Exponential Sales Through Runaway Word of Mouth
5.  The Secrets of Word-of-Mouth Marketing: How to Trigger Exponential Sales Through Runaway Word of Mouth by George Silverman
The list author says:
  "This was one of the first books on the subject of word or mouth and it's still a gem."
Used & New from: $0.01
4.5 out of 5 stars  See all reviews (36 customer reviews)

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Endless Referrals, Third Edition
6.  Endless Referrals, Third Edition by Bob Burg
The list author says:
  "Burg offers great advice, particularly for service businesses."
$12.33   Used & New from: $2.00
4.7 out of 5 stars  See all reviews (107 customer reviews)

The 29% Solution: 52 Weekly Networking Success Strategies
7.  The 29% Solution: 52 Weekly Networking Success Strategies by Ivan R. Misner
The list author says:
  "You'll never run out of networking ideas from the founder of BNI"
$17.13   Used & New from: $0.29
4.4 out of 5 stars  See all reviews (57 customer reviews)

Get More Referrals Now!
8.  Get More Referrals Now! by Bill Cates
The list author says:
  "Bill Cates works with professional service providers to help them make referral generation a big part of the game."
$11.88   Used & New from: $0.01
4.8 out of 5 stars  See all reviews (46 customer reviews)

Word of Mouth Marketing: How Smart Companies Get People Talking, Revised Edition
9.  Word of Mouth Marketing: How Smart Companies Get People Talking, Revised Edition by Andy Sernovitz
The list author says:
  "Andy helped found the word of mouth marketing association and this book is full of great referral ideas."
Used & New from: $0.01
4.5 out of 5 stars  See all reviews (180 customer reviews) | 2 customer discussions

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The Go-Giver: A Little Story About a Powerful Business Idea
10.  The Go-Giver: A Little Story About a Powerful Business Idea by Bob Burg
The list author says:
  "Another by Bob Burg that offers the giving approach to receiving referrals."
$12.47   Used & New from: $2.69
4.8 out of 5 stars  See all reviews (532 customer reviews) | 1 customer discussion

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John Jantsch "Duct Tape Marketing" (Kansas City, MO United States)
(REAL NAME)   
Qualifications: Small business marketing coach and author
Last updated: 4/23/10
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