Ten Great Books on Referral Marketing

A Listmania! list by John Jantsch "Duct Tape Marketing" (Kansas City, MO United States)
(REAL NAME)   
The list author says: "Referral generation is the most powerful form of marketing for any business. This select group of books will help you build your referral marketing system."
The Anatomy of Buzz Revisited: Real-life lessons in Word-of-Mouth Marketing
1.  The Anatomy of Buzz Revisited: Real-life lessons in Word-of-Mouth Marketing by Emanuel Rosen
The list author says:
  "Great book about what gets people talking."
$11.17   Used & New from: $2.39
4.4 out of 5 stars  See all reviews (9 customer reviews)

The Referral Engine: Teaching Your Business to Market Itself
2.  The Referral Engine: Teaching Your Business to Market Itself by John Jantsch
The list author says:
  "Okay, to be fair, I'm the author of this one, but I've put a lot of great stuff in here, learned in working with small business owners for over 20 years."
$17.99   Used & New from: $0.24
4.5 out of 5 stars  See all reviews (90 customer reviews)

Purple Cow, New Edition: Transform Your Business by Being Remarkable--Includes new bonus chapter
3.  Purple Cow, New Edition: Transform Your Business by Being Remarkable--Includes new bonus chapter by Seth Godin
The list author says:
  "Being remarkable is how you create the most referrals."
$13.31   Used & New from: $3.74
4.1 out of 5 stars  See all reviews (96 customer reviews)

Never Eat Alone: And Other Secrets to Success, One Relationship at a Time
4.  Never Eat Alone: And Other Secrets to Success, One Relationship at a Time by Tahl Raz
The list author says:
  "Build your personal and professional network"
Used & New from: $0.85
4.0 out of 5 stars  See all reviews (383 customer reviews)

See buying options
The Secrets of Word-of-Mouth Marketing: How to Trigger Exponential Sales Through Runaway Word of Mouth
5.  The Secrets of Word-of-Mouth Marketing: How to Trigger Exponential Sales Through Runaway Word of Mouth by George Silverman
The list author says:
  "This was one of the first books on the subject of word or mouth and it's still a gem."
Used & New from: $0.01
4.5 out of 5 stars  See all reviews (36 customer reviews)

See buying options
Endless Referrals, Third Edition
6.  Endless Referrals, Third Edition by Bob Burg
The list author says:
  "Burg offers great advice, particularly for service businesses."
$13.66   Used & New from: $0.85
4.7 out of 5 stars  See all reviews (111 customer reviews)

The 29% Solution: 52 Weekly Networking Success Strategies
7.  The 29% Solution: 52 Weekly Networking Success Strategies by Ivan R. Misner
The list author says:
  "You'll never run out of networking ideas from the founder of BNI"
$17.13   Used & New from: $0.01
4.4 out of 5 stars  See all reviews (57 customer reviews)

Get More Referrals Now!
8.  Get More Referrals Now! by Bill Cates
The list author says:
  "Bill Cates works with professional service providers to help them make referral generation a big part of the game."
$11.58   Used & New from: $0.01
4.8 out of 5 stars  See all reviews (46 customer reviews)

Word of Mouth Marketing: How Smart Companies Get People Talking, Revised Edition
9.  Word of Mouth Marketing: How Smart Companies Get People Talking, Revised Edition by Andy Sernovitz
The list author says:
  "Andy helped found the word of mouth marketing association and this book is full of great referral ideas."
Used & New from: $0.01
4.5 out of 5 stars  See all reviews (180 customer reviews)

See buying options
The Go-Giver: A Little Story About a Powerful Business Idea
10.  The Go-Giver: A Little Story About a Powerful Business Idea by Bob Burg
The list author says:
  "Another by Bob Burg that offers the giving approach to receiving referrals."
$12.76   Used & New from: $4.69
4.8 out of 5 stars  See all reviews (542 customer reviews) | 1 customer discussion

More Actions

Discover more about this author
 See all of their Listmania! lists
Make your own list
 Create a Listmania! list
View your page on Amazon.com
 Go to Your Profile page

Customer Discussions about products in this list  
   

About this Listmania!

 

Author

John Jantsch "Duct Tape Marketing" (Kansas City, MO United States)
(REAL NAME)   
Qualifications: Small business marketing coach and author
Last updated: 4/23/10
Report abuse
    

More Listmania!

 

Top 5 marketing books Top 5 marketing books

Top 5 marketing books: A list of 5 items by Sriram Srinivasan "Sriram Srinivasan"

Inspirational Books about Life Inspirational Books about Life

Inspirational Books about Life: A list of 12 items by Sherri Gough "Author, Songwriter, Mom 2 Five"

Education of Millionaires Education of Millionaires

Education of Millionaires: A list of 8 items by Jenny Blake

Books For Brand Manager Books For Brand Manager

Books For Brand Manager: A list of 26 items by Hung Chi Chao "marketing guru"

Best Sales Books to Get You Out of a Slump! Best Sales Books to Get You Out of a Slump!

Best Sales Books to Get You Out of a Slump!: A list of 5 items by Amanda W. Jenkins "Amanda"

   

More So You'd Like to...

 

MASTER YOUR COMMUNICATION SKILLS TIP #13 MASTER YOUR COMMUNICATION SKILLS TIP #13

MASTER YOUR COMMUNICATION SKILLS TIP #13: A guide of 50 items by Steve Nakamoto - Writer's Digest Award-Winning Author

Understand How LinkedIn can help you grow your network. Understand How LinkedIn can help you grow your network.

Understand How LinkedIn can help you grow your network.: A guide of 7 items by Wayne Breitbarth The Power Formula for LinkedIn Success

Read the best books for creating success Read the best books for creating success

Read the best books for creating success: A guide of 24 items by Natasha

Know how to use LinkedIn to help your network. Know how to use LinkedIn to help your network.

Know how to use LinkedIn to help your network.: A guide of 7 items by Wayne Breitbarth The Power Formula for LinkedIn Success

do a startup in China? do a startup in China?

do a startup in China?: A guide of 10 items by Huei-yu Yeh