A hands-on workbook to guide you through a revolutionary approach to mission-based strategic planning!
In Ten Steps to Fundraising Success, two of the country's leading fundraising experts Mal Warwick and Stephen Hitchcock show you how to implement a fundraising strategy that goes beyond simply raising money to meet your organization's financial requirements. Step-by-step, Warwick and Hitchcock show you how to develop a mission-driven fundraising strategy that is based on Warwick's highly successful Five Strategies approach. The Five Strategies for Fundraising Success -- offer you the additional advantages of electing and crafting your own strategic plans right on the page, and analyzing the results.
"Fundraising success comes when you pick one fundraising strategy and pursue it with single-minded determination." (New Directions in Philanthropy, 1/02)
Review
Praise for Mal Warwick's The Five Strategies for Fundraising Success
"The book is a wonderful resource for everyone involved in the fundraising effort, from CEO's to development officers to board members to donors themselves." — We__Review, the CharityChannel.com
"Warwick's book focuses on the bigger picture and challenges nonprofit leaders and development officers to re-examine the fundraising approach their organization has relied on in the past. If you're up to the Warwick challenge, Five Strategies will provide you with a wealth of information and resources to find the best fundraising strategy for your organization." — Philanthropy News Digest
"Offers five guideposts to establishing a fund-raising office that won't waste its energies." — The Chronicle of Philanthropy
"The Five Strategies for Fundraising Success offers a fresh and realistic way not only to analyze and evaluate your fund raising program, but it provides a blueprint as well to help you squeeze every penny of potential from you efforts." — Contributions Magazine
"Mal Warwick shows nonprofit executives how to take the lessons of the 'real business' world and apply them to the nonprofit sector. . . . He offers a pragmatic, no-nonsense, businesslike approach to the big business of asking for money." — Inside Business
Since July 2010, Mal Warwick has worked as Managing Director of the One World Futbol Project, a social enterprise he helped establish in Berkeley, California. One World Futbol manufactures and distributes a revolutionary new soccer ball designed to withstand the harsh conditions prevalent in refugee camps, war zones, and impoverished inner-city neighborhoods and rural villages.
The One World Futbol responds to two widespread problems: the vulnerability of standard soccer balls, which are often destroyed within days or even hours in rough terrain, and the environmental impact of the millions of discarded soccer balls that end up on trash heaps or landfills (an estimated 20 million annually in Africa alone).
Previously, Mal distinguished himself through his contributions to the nonprofit sector as one of the world's leading authors, consultants, and public speakers on direct response marketing and fundraising for nonprofit organizations and as an advocate for socially and environmentally responsible policies and practices in the private sector.
He is the author of Fundraising When Money is Tight: A Strategic and Practical Guide for Surviving Tough Times and Thriving in the Future, which was released in March 2009 by Jossey-Bass Publishers.
Mal has written or edited a total of nineteen books, including the standard fundraising texts, Revolution in the Mailbox and How to Write Successful Fundraising Letters, both of which are now in second editions. His two books on fundraising strategy--The Five Strategies for Fundraising Success and (with Steve Hitchcock) Ten Steps to Fundraising Success--are in use throughout the world as strategic planning guides for nongovernmental organizations.
Mal is the founder and chairman of Mal Warwick Associates (Berkeley, CA, and Washington, DC), a fundraising agency specializing in direct response fundraising and marketing. The company has served nonprofit organizations since 1979. Mal also founded its sister company, Response Management Technologies, Inc., a data processing firm for nonprofit organizations, and was a co-founder of the telephone fundraising firm, Share Group, Inc. (Somerville, MA). In 1994, he co-founded Donordigital (San Francisco, CA), which assists nonprofit organizations with online fundraising, marketing, and advocacy. In 2008, Mal Warwick Associates acquired Donordigital, and the two firms are now working in tandem to pioneer new approaches in integrated, multi-channel fundraising.
A serial entrepreneur, Mal has been active in promoting social and environmental responsibility in the business community nationwide for two decades. He is the co-author of Values-Driven Business: How to Change the World, Make Money, and Have Fun (Berrett-Koehler Publishers, 2006) with Ben Cohen, co-founder of Ben & Jerry's. Along with Cohen and others, he was a co-founder of Business for Social Responsibility in 1992 and served on its board during its inaugural year. In 2001, after more than a decade as an active member of Social Venture Network, he was elected to its board and served as Chair (2002-2006). He also was a member of the Founding Advisory Board of the Center for Responsible Business at the Haas School of Business at the University of California, Berkeley, in 2002-3.
Until February 2011, Mal edited the free monthly electronic newsletter, Mal Warwick's Newsletter: Successful Direct Mail, Telephone & Online Fundraising™, which had more than 10,000 subscribers in 69 countries. During his fundraising career, he was widely in demand as speaker and workshop leader throughout the world. Mal taught fundraising on six continents to nonprofit executives from more than 100 countries. He spoke annually for extended periods at the International Fundraising Congress (The Netherlands), the International Workshop on Resource Mobilisation (Thailand, Malaysia, and India), the Hemispheric Congress on Fundraising (Mexico), and the Association of Fundraising Professionals' International Conference on Fundraising (U.S.). He also speaks on the topic of socially responsible business at leading business schools in the USA as well as for groups of business owners and executives.
Among the hundreds of nonprofits Mal and his colleagues served over the years are many of the nation's largest and most distinguished charities as well as six Democratic Presidential candidates and scores of small, local, and regional organizations. Collectively, Mal and his associates were responsible for raising at least half a billion dollars--largely in the form of small gifts from individuals.
Mal played a leadership role in the fundraising and direct marketing fields both nationally and internationally. In 2009 and 2010, he co-founded and chaired the International Fundraising Congress Online, the world's first virtual fundraising conference, involving more than 400 sites in 42 countries, and he served as chair of its successor, Fundraising Online 2011. Previously, in 2007-8, he served as Chair of that event's sponsor, the international Resource Alliance (London, UK). The Resource Alliance is the organizer of the annual International Fundraising Congress in The Netherlands and a leading force globally in developing the fundraising capacity of nongovernmental organizations to build civil society. Having helped establish one of its two predecessor organizations in the early 1980s, he was also an active member of the Direct Marketing Association Nonprofit Federation (Washington, D.C.). He also served for ten years on the board of the Association of Direct Response Fundraising Counsel (Washington, D.C.), two of those years as President.
In 2004, Mal received the Hank Rosso Award as Outstanding Fundraising Executive from the Association of Fundraising Professionals Golden Gate Chapter and Northern California Grantmakers. In 2009, he was granted the Max L. Hart Nonprofit Leadership Award by the Direct Marketing Association Nonprofit Federation, in recognition of his lifetime contributions to direct marketing.
Mal chairs the board of Great Nonprofits (San Francisco, CA), which is partnering with major institutions to bring the voice of donors, volunteers, and beneficiaries to the forefront in evaluating the impact of nonprofit organizations. He is also a member of the advisory boards of several companies, including Mission Research (Lancaster, PA) and GoldMail Inc. (San Francisco, CA).
Mal was a Peace Corps Volunteer in Ecuador for more than three years in the 1960s. Since 1969 he has lived in Berkeley, California, where he is deeply involved in local community affairs. Early in the 1990s, he co-founded the Community Bank of the Bay, the nation's fifth community development bank, and the Berkeley Community Fund, where he served on the board (with one year as its president) until 2006. He also served for 11 years as Vice-President of the Board of the Berkeley Symphony (1991-2002).
In 2006, Mal was awarded the Benajmin Ide Wheeler Medal by the Berkeley Community Fund as "Berkeley's most useful citizen" in recognition of his lifetime contributions to the community. Mal joined environmental leader David Brower, celebrated chef and restaurateur Alice Waters, renowned orchestra conductor Kent Nagano, and other notable Berkeleyans as a recipient of the award.
He is the grandfather of Dayna, Iain, Matthew, Gwen, Andrew, Kaleb, and Benjamin.
This review is from: Ten Steps to Fundraising Success: Choosing the Right Strategy for Your Organization (Paperback)
I was extremely impressed with the content and format! I have read other fundraising books and found the ten steps to be one of the best, a necessary guide for anyone involved in a not-for-profit organization's operations. It concisely captures the necessary fundamentals involved in successfully empowering an organization. The CD-ROM was a great bonus and it was quite easy to manuever through the comprehensive worksheets and exercises - I especially liked "Evaluating your Executive Director" and the other assessment tools. I highly recommend this guide!
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3.0 out of 5 starsA strategic planning workbook aimed at nonprofit executives who want to improve their organization's fundraising efforts., December 24, 2007
This review is from: Ten Steps to Fundraising Success: Choosing the Right Strategy for Your Organization (Paperback)
This workbook was OK. It is a companion book to another book the author wrote: The Five Strategies for Fundraising Success (ISBN: 0787949949). I think there is some good content included here. But I think the writing is just too muddied. It comes close to be a worthwhile read, but it misses its mark. At least in my humble opinion.
I believe there is one and only one fundraising process or strategy that all nonprofits use to support their annual budgets and strategic plans. That process includes an Annual Giving Program (AGP). And it may include special fundraising campaigns such as capital or endowment campaigns. I disagree with the author that there are five strategies to successfully raising funds for nonprofits. He calls them GIVES: growth, involvement, visibility, efficiency, and stability. See page 38 of the workbook. These are not strategies. They are stages in a nonprofit's life.
A newborn or fledgling nonprofit will focus its AGP on growing its donor base (growth). A toddler nonprofit will continue its growth efforts since those efforts must ALWAYS be performed by a nonprofit at any stage of its life. Donors come and go, so efforts to attract new donors are always required. But a toddler nonprofit will start to nurture some of its donors in order to build a relationship with them. This requires getting some donors "involved." As a toddler nonprofit ages into a young adult it must continue its growth and involvement efforts. But it probably will also work toward becoming "visible" in the community. And young adult nonprofits eventually want to be recognized as being good at what they do: they seek "efficiency." And as a nonprofit becomes efficient, it develops a comfort zone for itself (stability).
The bulk of this book is nothing more than an application of basic strategic planning principles to the AGP of a nonprofit. Unfortunately this book doesn't even get that correct. The following ten steps are my version of the approach I think this book was TRYING to convey:
1. Establish a benchmark: What does your NPO do to raise funds now?
2. Evaluate the benchmark: Determine what are your organizaton's fundraising strengths and weaknesses.
3. Set a new benchmark: Establish higher fundraising goals.
4. Formulate a better fundraising game plan or strategy: Create options for a new game plan.
5. Evaluate the options: Consider your organization's strengths and weaknesses, and consider costs and benefits each option will provide.
6. Pick the best strategy: Choose the best options that will provide the biggest bang for the buck.
7. Convert your strategy into objectives: Strategies are fine, but the completion of concrete tasks (objectives) is what is important.
8. Establish tactics to meet objectives: Create action item lists that will force you to meet objectives.
9. Set deadlines for completing the action item lists.
10. Monitor progress.
I purchased this workbook back in 2004 when I was acquainting myself with nonprofit fundraising while working as a consultant to nonprofits. There are a lot of pencilings in my copy of this book because I found it to be illogical in many places. Basically, I found this tome to be very poorly written and outlined.
If you are looking for books on strategic planning that might help you in your nonprofit organization's endeavors, then consider taking a look at: 60 Minute Strategic Plan (ISBN: 0978645200), Strategic Planning for Nonprofits (ISBN: 0471445819), or Strategic Planning for Public or Nonprofits (ISBN: 0787967556). And if you are looking for a nice book on AGPs, then consider taking a look at Fundraising Fundamentals (ISBN: 0471209872). I have posted book reviews on Amazon for all four of these books. 3 stars!
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