Ten Steps to Innovation Heaven: How to create future growth and competitive strength [Hardcover]

Howard Wright (Author)

Book Description

ISBN-10: 1905736053 | ISBN-13: 978-1905736058 | Publication Date: March 1, 2007

Innovation (that combination of invention and exploitation) has, for the past 10 years, been seen as vital to the success of businesses around the world. The amount of time devoted to discussing innovation at the recent World Economic Forum held at Davos clearly shows its continued importance. Innovation promises a lot, and many companies (big and small) recognize its potential. Yet, companies have found how difficult it can be to implement successfully innovation programs and strategies. This book, by a leading innovation practitioner and consultant, seeks to help individuals and companies achieve their innovation ambitions. The author highlights the key reasons for companies failing in innovation and how they can be avoided. He then provides a practical, ten-step framework for planning and implementing innovation projects, which any company can apply. This book provides genuine insight and understanding of the factors that can make or break an innovation project.

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About the Author

Howard Wright is a consultant and leading thinker in the field of business innovation. He speaks and lectures around the world. He was previously the head of innovation for Royal Mail Group.

Product Details

• Hardcover: 224 pages
• Publisher: Marshall Cavendish Limited (March 1, 2007)
• Language: English
• ISBN-10: 1905736053
• ISBN-13: 978-1905736058
• Product Dimensions: 9.2 x 6.1 x 0.9 inches
• Shipping Weight: 1.1 pounds (View shipping rates and policies)
• Amazon Best Sellers Rank: #3,794,622 in Books (See Top 100 in Books)

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